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Commct
A guidefor projectparticipants
EU
Research &
Innovation
Research and
Innovation
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EUROPEAN COMMISSION
Directorate-General or Research and Innovation2012
Communicating
A guidefor projectparticipants
EU
Research &
Innovation
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Luxug: Pus O Eu U, 2012
ISBN 978-92-79-25639-4
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Table o ContentsCommunication, why? 5
What is ormally required? 7
Build your own communication strategy a checklist 9
Good practices rom projects like yours 13
How can we help you? 18
Sources and resources 20
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There is an enormous dierence between communi-
cation strategically planned with these objectives in
mind and ad hoc eorts or the sake o meeting con-
tractual requirements. How oen do we hear peoplesay lets make a video to inorm everyone beore
giving any thought to what is to be achieved? How
oen do we resort to acts and gures, assuming
they will be enough to convince people? Your con-
tractual obligations are important, but communica-
tion is not an end in itsel and qlty is expected.
We hope this guide will help you avoid some common
mistakes.
Communication, dissemination and exploitation
a team working on an FP7 project is called upon to
take part in various activities that will bring their
research to the attention o as many relevant peopleas possible.
What we call here communication is more than
just an additional reporting burden. Europes uture
economic growth and jobs will increasingly have
to come rom innovation in products, services and
business models. With this in mind, communica-
tion about European research projects should aim
to demonstrate the ways in which research is con-
tributing to a European Innovation Union and ac-count or public spending by providing tangible proo
that collaborative research adds value by:
u showing how Eoe colloto hs
cheve moe th wol hve othewse
ee ossle, notably in achieving scientiic
excellence, contributing to competitiveness
and solving societal challenges;
u showing how the otcomes e elevt
to o eveyy lves, by creating jobs,
introducing novel technologies, or making
our lives more comortable in other ways;
u mk ette se o the eslts, by making
sure they are taken up by decision-makers to
inluence policy-making and by industry and
the scientiic community to ensure ollow-up.
Common mitake:non-trategic communication
Focus on media beore message
Creative people come up with a cool idea
Why or what questions are le unanswered
Better practice:trategic communication
Targets, audience and message clariedbeore deciding on the media
Creative people plan to achieve desired outcomes
Objectives are clearly dened
A G U I D E F O R P R O j E C P A R I C I P A N S5
Communication,
why?
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C O M M U N I C A I N G E U R E S E A R C & I N N O v A I O N6
u Generate mket em or the products
or services developed.
This short guide will help you attain these out-
comes. You will be given a clear overview o ormal,contractual requirements on communication and
their intended use. You will be inspired by some
good practices emanating rom ellow project co-
ordinators. And you will nd a helpul checklist or
improving your own communication activities right
rom the start o your project.
Finally, the European Commission is ready to spread
the word about the good work o the projects it is
supporting. Once you have some worthwhile mate-rial available, there are many ways in which we can
help you pass on the message.
Whats in it or you?
With a little creativity, strategic communication can
help publicise your work in such a way that you will
prot. Suitably ramed messages can help to:
u Increase the sccess te o yo oosl(provided you have a good communication and
dissemination plan);
u Draw the attention o national governments,
regional authorities and other public and private
unding sources to the ees evetl
eets o (yo) esech;
u Attract the interest o potential tes;
u Encourage tlete stets scetsts
to join your partner institutes and enterprises;
u Enhance your etto and visibility at local,
national and international level;
u Help the search or inancial backers,
licensees or industrial implementers to exlot
yo eslts;
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When submitting and negotiating a proposal
Evaluation criteria are specied in the Work Programmes. Usually, an assessment o expected impact is part
o the evaluation, meaning that points will be allocated to impact resulting rom communication and dissemi-nation activities. During negotiations, you may be asked to urther improve your communication activities.
During the project
Projects are legally bound by the terms o the Grant Agreement. Annex II contains some relevant provisions
regarding communication, including:
Grant Agreement, Annex II.4. Reports and deliverables and Guidance Notes on Project Reporting
u
The consortium has to provide periodic reports that include a lshle smmy o such qualitythat the Commission can publish it right away in the public domain. It includes inormation on the
expected inal results and their wider societal implications. This text will be used as is on the
Commissions public websites, so it needs to be understandable or a lay audience.
u You will need to supply a link to your weste and declare whether it is up to date. The link will be
published together with general inormation on each unded project on the Commissions website.
Grant Agreement, Annex II.12. Inormation and communication
u Beneiciaries are to take appropriate measures to ee with the lc and the me about the
project and to hhlht the cl sot rom the European Union.
u The Commission is authorised to publish inormation on the project.
At the end o the project
Grant Agreement, Annex II.30. Dissemination
u Each beneiciary is to ensure that their oreground (the projects results) is disseminated as switly
as possible. I it ails to do so, the Commission may disseminate that oreground.
Grant Agreement, Annex II.4. Reports and deliverables and Guidance Notes on Project Reportingu The consortium has to provide a inal publishable report including a lshle smmy o such
quality that the Commission can publish it right away in the public domain. It includes inormation
on the expected inal results and their wider societal implications. This text will be used as is on the
Commissions public websites, so it needs to be understandable or a lay audience.
A G U I D E F O R P R O j E C P A R I C I P A N S7
What is ormally
required?
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C o m m u n i C a t i n g E u r E s E a r C h & i n n o v a t i o n8
u The inal report should include l o the se ssemto o oeo, to demonstrate
the added value and positive impact o the project on the European Union. It should include a list o all
scientiic (peer reviewed) publications relating to the oreground (the projects results) o the project,
a list o all dissemination activities (e.g. conerences, lyers, articles published in the popular press,
videos), a list o the applications or patents, trademarks, registered designs, etc., a list o exploitable
oreground and a report on societal implications.
What ormal reerences do you have to make?
You are requested to indicate at all times that your project has received unding rom the European Union,using a corresponding sentence as well as the ollowing logos:
u High-resolution emblems can be ound here:
http://europa.eu/about-eu/basic-inormation/symbols/lag/
u Logos o the FP7 programme can be ound here:
http://ec.europa.eu/research/p7/index_en.cm?pg=logos
More inormation, including specic examples, can be ound at the ollowing link (notably p.3):http:// ec.europa.eu/research/pdf/eu_emblem_rules_2012.pdf
The ollowing written ormulas are taken rom Annex II to the Grant Agreement:
Promotionalmaterialanpublicity
II.12.Unless the Commission requests otherwise, any publicity, including at a coner-ence or seminar or any type o inormation or promotional material (brochure, leaet,poster, presentation etc.), must speciy that the project has received research undingrom the European Union and display the European emblem. When displayed in asso-ciation with a logo, the European emblem should be given appropriate prominence. []
Any publicity made by the beneciaries in respect o the project, in whatever orm and
on or by whatever medium, must speciy that it reects only the authors views andthat the European Union is not liable or any use that may be made o the inormationcontained therein.
Patent II.28.Patent applications relating to oreground, led by or on behal o a beneciary,must include the ollowing statement to indicate that the oreground was generatedwith the assistance o nancial support rom the European Union:
The work leading to this invention has received funding from the European UnionSeventh Framework Programme ([FP7/2007-2013] [FP7/2007-2011]) under grantagreement n [xxxxxx].
Reult II.30. All publications or any other dissemination relating to oreground must includethe ollowing statement to indicate that the oreground was generated with the assis-tance o nancial support rom the European Union:
The research leading to these results has received funding from the European UnionSeventh Framework Programme ([FP7/2007-2013] [FP7/2007-2011]) under grantagreement n [xxxxxx].
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A G U I D E F O R P R O j E C P A R I C I P A N S9
A. Ensure good management
1. Have resources been allocated
(time and money)?
Does your proposal include a work package on
communication?
Will there be a separate dissemination
and communication strategy
and timeline right rom the beginning?
Does the communication element o the project
involve all consortium partners (and their respective
sta, including researchers)?
Is there awareness that communication is
a continuous process, not a one-time eort
when the project ends?
Are you ready or the unexpected? Have you thought
about how to respond eectively to such things
as publication in high-ranking journals or a sudden
new event related to the projects theme?
2. Are professional
communicators involved?
Have resources been allocated to proessional
assistance with the draing o press releases,
graphic design, maintenance o the website and
other communication tasks? Larger institutions
usually have an in-house capacity or this.
Have you considered taking any training in the eld
o communication or including a communication
expert in your team?
3. Is continuity ensured?Are there any arrangements to ensure that
inormation will not be lost once the project comes
to an end?
Does the project provide or any eedback loops
back to the European Commission that can help with
ampliying the message, or example by notiying an
event, or beore publishing a press release?
! A WORD OF WARNING
When working with external proessionals,
the costs o hiring them need to be justiableeconomically and in terms o eectiveness.
Shopping around among several service
providers can assure best value or money.
We are aware that rom time to time
participants in projects unded under the
ramework programmes are contacted oen
by telephone by organisations seeking
ymet et o lsh inormation
on the work being done in their projects.As with cold calling in general, the claims
and assertions made should be treated with
appropriate caution beore deciding on the
best course o action. Contrary to some o the
sales pitches used, these lctos
the sevces hve ot ee eose y
the Commsso. Common tactics to secure
business include vague reerences to high-level
contributions rom decision-makers, or making
project participants believe that their activities
have been singled out on account o special
merit, which may not be the case.
Build your own
communication strategy a checklist
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B. Dene your goalsand objectives
1. Are there any goals
and objectives?
Have the nal and intermediate communicationaims o the project been specied, what impact
is intended, what reaction or change is expected
rom the target audience? For example:
u Receiving eedback or engaging in dialogue
u Inuencing the attitudes o decision-makers
u Having people make a decision or take action
u Ensuring that the project outcomes
will be taken into production
2. Are your goals and objectives neither
too ambitious nor too weak?Is there a deadline by which the goals should be
achieved, taking into account dierent stages o the
research and possible intermediary outcomes?
Are the objectives specic and measurable, rather
than vague? Does the project envisage ways o
measuring its communication eorts and impact?
For example:
u Evidence o debates in the media
u Evidence o new unders or your area
u Evidence o transerence o research into practice
(patents, prototypes, licenses)
u Number and turnover o new products,practices or procedures developed, based on
your research outcomes
u Number o articles in the press
u Number o people asking or eedback or
more inormation
u Number o reerences in scientic publications
u Participation in project events and seminars
u Speaker evaluations rom conerences
u presentations
u Survey o end-users
u Trends in website visits
C. Pick your audience
1. Is your audience well defined?Is each target audience a relatively homogenous
group o people (not: the public at large or all
stakeholders)?
Can the indicated audiences be urther specied?
For example: rom the general public to emale
citizens commuting by train to work in one o the
EU-10 countries or rom decision-makers to
Europarliamentarians involved in the design o the
new transport policy 2013.
2. Does it include all relevant
target groups?
Can your audience help you reach your objectives?
u Who has an interest in your research?u Who can contribute to your work?
u Who would be interested in learning about the
projects ndings?
u Who could or will be aected directly by the
outcomes o the research?
u Who are not directly involved, but could have
inuence elsewhere?
Does the project aim to address both a direct
audience and intermediaries to reach more people?
What about the possibility o audiences at local,
regional, national and European level?
Is the audience external (not restricted to consortiumpartners)?
C O M M U N I C A I N G E U R E S E A R C & I N N O v A I O N10
!For each audience, you should work on
a distinct strategy using targeted messages,
means and language.
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D. Choose your message
1. Is it news?Why do we need to know? What will change? What
solutions are you oering? What makes the issue
urgent? What are the consequences i no action
is taken?
Have you tried to stir your audiences imagination
and emotions?
How does your work relate to everyday lie? Does
it link to any broader societal issue? Rather than
ocusing only on the provision o actual inormation,
is your project research positioned within a broader
socio-economic and policy context, so that it will be
easier to explain the results and their relevance to
policymakers and citizens?
2. Are you connecting to what youraudience wants to know?
See through your audiences eyes:
u What do they already know about the topic?
u What do they think about it?
u Do they need inormation and/or persuasion?
u Have you tested your message?
Are you considering a FAQ on potentially
controversial or sensitive issues?
3. Are you connecting to your owncommunication objectives?
A G U I D E F O R P R O j E C P A R I C I P A N S11
TELL A STORY,dONT jUsT LIsT ACTs
A story is an eective way to make people
remember your message. Why not tell one to
disseminate your results?
Whch stoes wok est?A good story consists
o a succession o events with a beginning,
a middle and an end, a scene setter and a plot,
a climax and a conclusion, all o this in a rich
context. It is hence more than a list o results
achieved. A good story is one with which
others can identiy, with the project content as
a basis, and ocused on a person (or example:
the researcher). Such stories also allow your
message to be conveyed through shared valuesthat will touch peoples hearts and provoke
emotion, and the promise o a better uture.
Yo hve ootte how to tell stoy? There
are plenty o resources on the internet to help
you. Just search or storytelling.
!
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C O M M U N I C A I N G E U R E S E A R C & I N N O v A I O N12
E. Use the right mediumand means
1. Do they reach the audience?Are you working at the right level (local, regional,national)?
Are you using dissemination partners and multipliers?Dissemination partners can help ampliy and multiplya message. Rather than aiming to build an audiencerom scratch, the project should indicate which partnersto use and how.
F. Evaluate your eforts
Go back to your goals and objectives. Have they beenreached? What lessons have you learned?
2. Do they go beyond the obvious?I input or contributions are needed, are there mechanisms in place to make communicationinteractive so as to obtain responses?
Are you taking into account the dierent ways to communicate?
Exmles o teesol commcto Exmles o mss me commcto
Dialogues, ace-to-ace conversation Newspapers and magazines
Group discussions Press releases
Conerences Newsletters
Brokerage events Manuals
School visits Brochures, booklets, yers
Tours Letters
Round tables Radio
Exhibitions Television
Meetings Video
Workshops
Posters Open days Stickers
Demonstrations and prototypes Banners
Telephone calls Billboards
E-mail inormation service (question and answer) Website
Internet debate Blogs
Policy brie Social media
Smaller audience, lower costs, more eort (more eect?!)
Interactive, good or acquiring input
Flexible (easy to change tone, strategy and content)
Potentially large audience
Uses the credibility o the mass media
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Communication is certainly a way to keep all part-
ners actively involved in the project. We decided
to invest in small gadgets and materials with the
projects name on them. Youd be surprised o the
eect a simple sticker displaying the projects name
on a robot can have. Similarly, we made sure that
banners with the projects name were available right
rom the beginning.
Most o the work is carried out jointly with the mar-
keting department o the coordinating company, but
we do ask all work package leaders to contribute
a little to generating noise around our project. For
example, they each submit one tweet a month or
our Twitter account. We also have about 1 000 sub-
scribers to a digital newsletter and we make sure all
partners get their share o visibility. This is resulting
in numerous expressions o interest in our products.
I think its somehow similar to how washing powder
is advertised: show up everywhere and it pays o.
The best advertisement, however, is demonstrating
a working product. This spring we will organise what
we call open training days in several countries.
Anyone interested will be welcome to learn about
our work and see a demonstration o what our ad-
vanced robots can do. Communication is not some-
thing that you give to someone as a task on the
side; its really one o the most important aspects o
running a successul project.
For me its only natural to put considerable eort
into communicating the outcomes o our work. We
receive massive amounts o taxpayers money to
carry out antastic projects. Letting the public know
how this money is spent is an obvious obligation.
In addition, many o our consortium partners share
a commercial interest in exploiting our results. So
we invest up to 10 % o our resources in communi-
cation and dissemination activities.
The communication plan that we draed at the
start o our project includes a variety o tools and
ideas to help ensure that Europes manuactur-
ing industries quickly understand the objectives o
our COMET project and the potential impact o using
robots or cost-eective, high precision manuactur-
ing in actories o the uture. It also includes the con-
sortiums procedures or disseminating inormation:
partners always get the chance to check whether
the inormation is correct or perhaps condential.
A G U I D E F O R P R O j E C P A R I C I P A N S13
Good practices rom
projects like yours
Communication is a way to keep all partners activelyinvolved in the projectjan Willem Gunnink, oject cooto, COMET
u Twitter ee:
https://twitter.com/COMET_project
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C O M M U N I C A I N G E U R E S E A R C & I N N O v A I O N14
C O M M U N I C A I N G E U R E S E A R C & I N N O v A I O N
u Call or action or og lover:
http://tiny.cc/tbwtiw
to this same community. The scientic credibility
o our ndings obviously relies on our research
basis. Our communication with the broader public is
never secondary to publishing in high-prole journals
like Nature or Science. Quite the contrary: we issuea press release or general publications whenever our
work is taken up by journals o good standing.
A prerequisite o communication is to acquire a good
understanding o the ways your target audience will
respond to your message. Some dog lovers ear that
our research might hurt dogs. Dealing with animal
welare issues right at the start o our presentations
helps to ensure a positive response. I am impressed
to see that our approach does not just encouragepeople to let us take DNA samples; they are even
taking it on themselves to call the scientists when-
ever they nd a disease in one o their breeds.
In our project, we use inormation about dogs genetics
to improve our understanding o diseases that occur in
both dogs and humans. For the collection o DNA sam-
ples our scientists spend a lot o time communicating
with dog owners, breeding clubs, vets and people atdog shows.
Our communication activity is very decentralised, as
it must take into account the specics o each o the
twelve countries that we work in. All o our scientists
have direct access to yers and posters. They keep
an eye on relevant events in their regions, contact
dog shows to ask or a booth and talk to as many
dog owners and breeders as they can.
We publish inormation about our work in popular
journals or pet lovers, all the way through the
project and as soon as results become available. In
our articles, we ask people to submit samples and
we explain our ndings. Those can be used to screen
dogs or particular diseases, so they are o interest
People are even taking it on themselves to call our scientistsMarilou Ramo Pamplona, oject cooto, Lupa
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A G U I D E F O R P R O j E C P A R I C I P A N S15
u Proect vieo:
http://youtu.be/_5biJLVZjxg
Being active in communication meant that I, as the
coordinator, encouraged all the partners to think about
what we could do. It also means having the contacts
and resources to react in a timely and efcient way
whenever something happens that could be relevantto your work. In our case, right aer the accident with
the Costa Concordia ship, the partners discussed
whether we could somehow respond. Since one o the
main concerns at the time was possible oil leakages,
we decided to make a simulation and issued a press
release. This resulted in plenty o reactions.
Finally, we ound it worthwhile to prot rom existing
meetings and conerences and to collaborate
with others to ampliy our work. As an example,our nal workshop will take place at the Maritime
Days, where thousands o people will be present.
We have also established contacts with another EU-
unded research project working on a closely related
topic. I expect that we will organise a cross-project
demonstration soon.
Our project deals with signalling oil spills and pre-
dicting their evolution. Rather than ocusing exclu-
sively on the small circle o scientists working in this
eld, we have also tried to involve people to whom
the preservation o the marine environment andhence our project is relevant. For example, we
have been organising local workshops with coast-
guards and municipalities. We have also produced
an applet or smartphones that can be used by
people at sea like recreational sailors, shermen
and scuba divers to report oil spills when they
nd any.
Sending out a press release is a good way to promote
these actions. For us, it was helpul to include a linkto a video clip that introduced our work. We hired
proessionals or that, so that the imagery and style
were very accessible. Proessionals have also recently
helped us in creating a social media presence, which
has denitely increased our visibility. I think it would be
advisable to dedicate a budget to this type o assis-
tance right rom the start o a project.
It is worthwhile to collaborate with othersto amplify your workMichele Cocco, oject cooto, argOMarinE
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C O M M U N I C A I N G E U R E S E A R C & I N N O v A I O N16
u ull article in the
New York Times:
http://tiny.cc/oxrpk
u Pre announcement
o the proect:
http://tiny.cc/90xtiw
Aer issuing our press release, we received a huge
number o queries rom the press as well as approach-
es rom industry or more inormation about STORAGE.
For example, we received an invitation and unding to
visit Singapore and Canada (Montreal), organised by
the FCO to present the technologies to researchers and
industries in these countries, with the aim o initiating
uture collaborations. Similarly, exposure rom STOR-
AGE led to the project coordinator being invited by
Tourism London to represent London.
I we were to give a single tip or uture project co-
ordinators, it would be this: the key to a successul
media campaign is in the planning. Beore you evenbegin a campaign, it is important that the key people
involved all agree on the answers to the ollowing:
u What do we want to achieve with this publicity?
For example, do we want more students to
apply to our department? Do we want unding?
Do we want the public to learn about this
interesting area o research?
u Who are our audiences? Are they schoolchildren,
other academics, policymakers, business,industry or the general public interested
in science?
u How will we achieve our objectives?
The STORAGE project has attracted quite a lot o at-
tention, ranging rom Der Spiegel to the New York
Times. As a result, there has been considerable in-
terest in the technologies being developed and the
subsequent impact they could have on uture auto-
motive applications (and beyond). In act, Volvo has
estimated that the advertising exposure rom the
STORAGE project has been worth EUR 112 million,rom the press release (January 2010) up to May
2011. I you set that o against the cost, it is good
value or money! To give an idea o what it involves
or a team o researchers:
u Initial meeting (1 hour) This involves meeting
with your press oicer to discuss the project.
The press oicer will need to take notes or
the press release and work out the campaign
timeline.u Editing process (1 hour) A drat release
will come back to you or approval. You will
need to look at the release to ensure the copy
is accurate.
u Speaking to the press As a rule o thumb,
always remember that broadcast (TV) will take
the most time and online media may take the
least amount o time as they tend to use press
releases verbatim.
u Interviews (1-2 hours) I your story has
a really interesting visual element, always
remember that the broadcast press may want to
come and interview you in a lab. You may need
to invest extra time preparing the lab or ilming.
u Long-term support Be prepared to put some
long-term support into your press campaign
i it has been very successul, as you may
get urther coverage in other countries over
a longer period o time. You may also get calls
or collaborations and enquiries about your
research rom unders and other stakeholders.Develop a plan or responding to enquiries in
a timely way. For example, a web page you can
reer people to, which will reduce the time spent
repeating general inormation to callers.
The key to a successful mediacampaign is in the planning
Colin smith (me oce) Emile Greenhalgh (oject cooto), STOragE
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A G U I D E F O R P R O j E C P A R I C I P A N S17
u Webite:
http://eposbed.pera.com/
a considerable amount o time and money on attend-
ing one large European exhibition. Although it did give
us wide exposure, the people there were mostly rom
academia. We have realised that it is more important
or us at this stage to go to places where we can ndpotential customers. I now preer going to trade airs
instead.
Small and medium-sized companies do not always
have a lot o resources. I am doing a large share o
the communication work mysel, together with the
person in charge o marketing and communication at
our company. Despite this restraint, our project hasbeen quite successully communicated, not least be-
cause we proted a lot rom the support we got rom
European and local authorities.
As an example, we closely involved local politicians in
our project. When the head o a public institution comes
to visit your actory, he will automatically be ollowed
by the press. In this way it was easier or us to get press
coverage. It is important to involve decision-makers and
politicians anyway, inviting them to your meetings andkeeping them inormed, because they can help pave
the way or your next steps. In our case, this helped
us to arrange or the real-lie testing o our product in
a public hospital.
The European Commission supported us by introduc-
ing our work to Euronews, who produced a proes-
sional video about EPOSbed. We simply distributed
the video and uploaded it to our YouTube channel.
This has resulted in calls rom throughout Europe,
and also rom North America and Brazil.
The technologies we use are complex our medical
beds rely on articial intelligence but that doesnt
mean that its impossible to explain our work to
people. The bed we developed has a clear medical
signicance. It can, or example, be used by people
who are homebound and do not receive ull-time
care. Anyone can grasp the actual application o
the technology.
One thing I learned through working on this project
is that it is very important to know who you want to
reach. You need to ocus your eorts on a clear tar-
get audience to maximise your investment. We spent
It is very important to know who you want to reachOcar Valemoro Tobia, oject cooto, EpOSbEd
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Whether your project is organising a public event or press demonstration, or has just delivered a set o
exciting results: the European Commission may be able to help you spread the word. Do not orget toinorm your project ofcer about interesting topics, news and events concerning your project. We can help
raise your prole. In addition, several reely accessible tools are at your disposal:
How can we
help you?
C O M M U N I C A I N G E U R E S E A R C & I N N O v A I O N18
Online new
Healine on the Commissions
Research & Innovation websitehtt://www.ec.eo.e/esech/ocete/ll_heles_e.cm
Headlines report on recent developments
in research and innovation in Europe andbeyond and are devoted purely to projects.Suitable stories to be published on the siteare selected on a daily basis.
You may submit your news (by
means o a press release, eventannouncement or otherwise)via htt://ty.cc/k1
CORdIs Newhtt://cos.eo.e/ews/
CORDIS is the European Commissionsresearch results portal. CORDIS Newslooks at recent developments in researchand innovation in Europe and beyond witha ocus on political matters, interviews,events, and projects as well as othernews related to research and innovationin Europe.
Suitable stories to be published on the siteare selected on a daily basis.
You may submit your news (bymeans o a press release, eventannouncement or otherwise) viahtt://ty.cc/k1
CORdIs Wirehtt://cos.eo.e/we/
CORDIS Wire unctions as a small pressagency, issuing news releases and eventannouncements submitted by FP projects.
Requires one-time registrationat htt://ty.cc/c54k
Auioviual
Futuris and Innovation Magazinehtt://www.eoews.et/sc-tech/ts/
These are both short documentary-styletelevision magazines in various Europeanlanguages, appearing at least 22 times onthe EuroNews channel throughout Europe.
EuroNews has editorialindependence, but we are incontact with them to suggestgood stories. Since it istelevision, this is interesting or
visually appealing projects anddemonstration activities.
Please contact your projectofcer i you would like yourproject to be put orward.
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A G U I D E F O R P R O j E C P A R I C I P A N S19
Publication
reearch*euhtt://ec.eo.e/esech/esech-e/ex_e.html
This print magazine is currently suspendedand will soon reappear as an onlineplatorm, covering European research indepth, oen on thematic issues.
Please check the CommissionsResearch & Innovation websitehtt://www.ec.eo.e/esech/ or latest news on thenew magazine.
reearch*eu reult magazinehtt://www.cos.eo.e/ews/esech-e/mze_e.html
This print magazine eatures highlightsrom the most exciting EU-undedresearch and development projects. It ispublished 10 times per year in English,and covers mainly the research areaso biology and medicine, energy andtransport, environment and society,IT and telecommunications, andindustrial technologies.
Please contact your projectofcer about any interestingproject outcomes. Furthermorea journalist contracted by theEuropean Commission maycontact you.
reearch*eu ocuhtt://www.cos.eo.e/ews/esech-e/esech-ocs_e.html
This print magazine covers in each issuea specic topic o research interest. Iteatures articles on EU policies, initiatives,programmes and projects related toresearch and technological developmentand their exploitation. It is published atirregular intervals up to six times a year inEnglish. Exceptionally, it may be availablein other European languages as well.
A journalist contracted by theEuropean Commission maycontact you.
Newletter Newsletters are published by the EuropeanCommission or dierent research areas.
Please contact your projectofcer to get more inormationon how to publish something ina specic newsletter.
Co-publication or eitorialpartnerhip
The European Commission works withprivate publishers and internationalorganisations to promote the disseminationo relevant publications. Scienticpublications and books, includingconerence proceedings, may beco-published in this way.
Please contact your projectofcer to discuss the possibilities.
Event
Event on the CommissionsResearch & Innovation websitehtt://www.ec.eo.e/esech/ex.cm?=
coeeces&flte=ll
This website displays research-relatedconerences and events.
Please contact your projectofcer.
Event on the CORDIS websitehtt://www.cos.eo.e/etch?CaLLEr=En_nEWS_EVEnT
This website displays research-relatedconerences and events.
Submitting an event requiresone-time registration athtt://ty.cc/c54k
Conerence and eventsorganised by the EuropeanCommission
Throughout the year, the EuropeanCommission (co-)organises a varietyo conerences, both in Brussels andelsewhere. These may include exhibitionareas or sessions at which you couldpresent your work.
Please contact your projectofcer i you have suitableexhibition items (prototypes,demonstrators).
Open acce cientifc publihing
Openairehtt://www.oee.e/
The Open Access Inrastructure orResearch in Europe is an electronic gatewayor peer-reviewed articles and otherimportant scientic publications (pre-printsor conerence publications).
You may (voluntarily, ortransport projects) submityour publications tohtt://ty.cc/wl4x
7/27/2019 Communicating EU Research and Innovation
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This list includes a number o sources that we have ound useul as a starting point. It is by no means
exhaustive. In act, it is likely that guides dealing specically with your research eld exist. A quick search
or a check with your national academy o sciences may also reveal guides on scientic communication that
have been written in your language.
u aaaS (amec assocto o the avcemet o Scece)
htt://commctscece.s.o/
The AAAS Center or Public Engagement with Science and Technology provides resources or scientists
and engineers, to help researchers communicate more broadly with the public. Communicating
Science: Tools for Scientists and Engineers includes learning the basics o communication, how-to tips
or working with reporters, strategies or using online media eectively, and more.
u btsh Scece assocto Collectve Memoy
htt://collectvememoy.tshscecessocto.o/
The Collective Memory is a database o evaluations o a diverse range o science communication
initiatives. Explore the database to learn about past successes, pick up useul tips or planning eventsand read about various types o evaluation.
u C, gov (2006),A Scientists Survival Kit; Communicating Science.
EU Publications Oice, Luxembourg.
u Eoe Commsso (2004), European Research - A guide to successful communications.
EU Publications Oice, Luxembourg.
u Eoe Commsso (2008). Scientific evidence for policymaking. Publications Oice, Luxembourg.
u Eoe Commsso (2010). Communicating research for evidence-based policymaking. A practical
guide or researchers in socio-economic sciences and humanities. Publications Oice, Luxembourg.
u Eoe Scece Evets assocto (Ese)htt://www.esce.o
The European association or organisations or European Science Communication Events (SCE).
It is a platorm to exchange experiences about the organisation o such inormal learning events
in Europe.
u Stoy Colle
htt://stoycolle.o (podcasts)
From inding awe in Hubble images to visiting the doctor, science is everywhere in our lives. Whether
we wear a white lab coat or havent seen a test tube since eighth grade, science aects and changes
us. We all have a story about science, and at The Story Collider, we want to hear those stories.
u uK royl Socety (2006). Communicating the results of new scientific research to the public Science and the public interest. Focusing in particular on the ins and outs o communicating
about risk and probability.
u Voce o Yo Scece (2006). Standing up for science. A guide to the media for early career scientists.
Sense about Science, London.
Sources
and resources
C O M M U N I C A I N G E U R E S E A R C & I N N O v A I O N20
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This short guide will assist participants and coordinators o Framework
Programme projects to communicate strategically about their research.
This will help you to:
u increase the sccess te o yo oosl (provided you have
a good communication and dissemination plan);
u draw the attention o national governments, regional authorities and
other public and private unding sources to the ee o ltmte
eets o (yo) esech;
u attract the interest o potential tes;u encourage tlete stets scetsts to join your partner
institutes and enterprises;
u enhance your etto and visibility at local, national
and international level;
u help the search or inancial backers, licensees or industrial
implementers to exlot yo eslts;
u generate mket em or the products or services developed.
You will be given a clear overview o ormal, contractual requirements
on communication and their intended use. You will be inspired by somegood practices emanating rom ellow project coordinators. And you will
nd a helpul checklist or improving your own communication activities
right rom the start o your project.
Studies and reports
KI-32-12-366-EN-C
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