Fashion & Art Appreciation of Bubble Wrap (F.A.A.B.)
22 CENTURY BUBBLEWRAPJean Camargo, Chelsea McAnulty
Charlotte McAnulty, Cian Newell.
College of Tourism and Arts
BB Events and PR, Year 2
John Carty
ND
• Invented in New Jersey, 1957.- Alfred Fielding and Mark Chavannes
- Wallpaper
- Insulator
- Packaging tool
• Branded as Bubble Wrap in 1961.
• Packaging material.
HISTORY
Popularity• Why So Popular?
- Protects Goods
- Transported.
- Stored
( $4 Billion Annually Sales By Sealed Air)
10% Being Bubble Wrap Alone.($ 400 Million Aprox.)
- Pop Sound.
- Stress Reliefs
Public
• Target Market- Students
- Fashion- Art
- Business
- Art Exhibitors
- Fashion Designers
• Why ?
Proposed Event
(F.A.A.B.)
Fashion & Art Appreciation of Bubble Wrap
New Products:
•Jackets•Hats•Dresses•Etc.
Fashion & Art Appreciation of Bubble Wrap
Date:30th April 2015
Time:16:00 – 20:00
Room: Red Square
Room to be set up like this
Communications Plan
Communicating with Target Market
- Email (Student Union)- FaceBook (Student Union)- Posters/Fliers- Twitter- Radio (GMIT, Local)
Methods of Information
Website- facilities- information- description of event- how to get to venue- accommodation- etc.
F.A.A.B. START DURATION PERIODS
Oct Nov Dec Jan Feb Mar Apr
Meetings 1 7
Book Venue 1 3
Contact Valunteers 4 3
Contact Suppliers 3 2
Send Order To Suppliers 4 2
Catering 5 2
Promotion 4 4
Completed Not Completed
Time Line (Gantt Chart)
Marketing Budget Plan
CategoryEstimatedQuantity
EstimatedCost per Unit
EstimatedSubtotal
Notes
Equipment/ Service
Stage 1 € 800.00 € 800.00 www.stagelighting.ie
Audio/Visual 1 € 5,000.00 € 5,000.00 www.stagelighting.ie
Venue 1 € 1,000.00 € 1,000.00 www.gmit.ie
Security 5 € 80.00 € 400.00 www.deltasecurity.ie
Drinks 100 € 2.00 € 200.00 www.cocacola.com
Food (Chips) 250 € 2.50 € 625.00 www.gmit.ie
Promotion
Web 1 € 200.00 € 200.00 GMIT Students (cheapest)
Radio 2 € 150.00 € 300.00 www.iradio.ie
Fliers/posters 200 € 0.09 € 18.00
Staff
Valunteers 30 € - € -
Research Costs Total € 8,225.00
Conclusion
Why would our event work?
How will this influence on the company's 60th anniversary?
Would this increase it popularity in Ireland?
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