National Collegiate Athletic Association
The governing body of most college athletics
Creates and enforces guidelines
Recruitment, gender equity, scholarships, gambling prohibitions
Wants to keep college sports respectable and focus on the integrity of the games
Playing associations of manageable sizes
Geographical Increased revenue
and publicity Create rivalries Increase excitement Marketing
opportunities http://www.bcsfootball
.org
Economic impact on college and surrounding areas Nebraska Football
Strong Public Image Increase in enrollment at Duke
Media Attention Newspaper, magazine, TV
Sports magazines determine team rankings based upon past performances
http://sports.espn.go.com/ncf/rankingsindex
Fans enjoy reading, magazines can fill their pages with ads
Why do you think rankings are so important?
College team rankings determined before the season These preliminary team rankings provide promotion for a
team Highly ranked team yields high attendance, fan loyalty,
respect, & televised games High preseason ranking makes it easier to reach number 1 Promote athletes for awards Post season pays schools enormous amounts of
money Favorable recruitment of new athletes Retailers carry sportswear and memorabilia Being the sportswear provider can mean constant
advertisement for company
College athletics increase revenues in communities at hotels, restaurants, etc.
Sponsorships - finance college programs & help corporations sell their products during major events.
Sponsorship of college athletics is all about financing or generating revenue for college programs.
Corporations hope that fans who enjoy the success of a particular team will purchase the brand worn by that team.
Advertise on back of tickets
Advertise in programs
Advertise on banners in the stadium
Have a popular coach or player at the business site to sign autographs
1980 was the focus on the NCAA for women’s sports
Increased Fan Support Televised
New Opportunity to marketTitle IX
Amateur athlete is someone who does not get paid but plays for enjoyment, challenge, or both
These athletes can be of any age, and physical challenges are not prohibitions.
Amateur sports provide revenue for manufacturers (ex. equipment, clothing, etc.).
The amateur athlete, like the professional, must have top quality equipment and the money necessary to compete***
Amateur sports, like professional sports, must also be marketed. How are the Schaumburg High School teams marketed?
Economic benefits provided by amateur sports for community businesses, but also goodwill.
Sample 2007 BCS Revenue DistributionCONFERENCE BREAKDOWN OF BCS REVENUE: $96,160,000BCS FOUNDING MEMBERS:Conference with one team in Fiesta, Orange or Sugar Bowl: $18,322,222Conference with two teams in Fiesta, Orange or Sugar Bowl: $22,822,222Conference with one team in Rose Bowl: $3,455,556Conference with one team in Rose Bowl and one team in Other BCS Bowls: $ 7,955,556Total: $89,200,000
PAYMENTS TO OTHERI-AA CONFERENCES:Atlantic 10: $225,000Big Sky: $225,000Gateway: $225,000Mid-Eastern: $225,000Ohio Valley: $225,000Southland: $225,000Southern: $225,000Southwestern Athletic: $225,000Total: $1,800,000
PAYMENTS TO OTHER I-A CONFERENCES:Conference USA: $1,050,000Mid-American: $1,050,000Mountain West: $1,050,000Western Athletic: $1,050,000Sun Belt: $960,000Total: $5,160,000
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