Collective Behaviorrefers to a miscellaneous set of behaviors in
which large number of people engage
Large number of people engaging in nonroutine activities that violate social expectations
Has been applied to everything from sudden shifts in fashion or public opinion to mass panic, riots, and revolutions
Can be seen most clearly in the form of PUBLIC OPINION
WHAT IS IT?
People running away from an explosion
People rushing to buy the latest fashion
ESDA Revolution
Nature
Structural Conductiveness
Structural Strain
Generalized Belief
Mobilization of Participants
Social Control
Collective Behavior
IF …1. Physical and social conditions allow for
development of collective behavior episode
and…2. Sufficient number of people
experience social strainand…3. Potential participants accept similar
beliefsand…
4. Sufficient number of participants receive the necessary information and have physical access
and…
5. Social control agents fall or do not attempt to diffuse structural strain, fall to eliminate structural conduciveness, and fail to prevent the episode or choose to accommodate the episode
THEN…A collective episode is inevitable and will occur
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