Sarah HarrisADV 492 Final Project
About Coca-ColaCoca-Cola is the most popular and biggest-selling soft drink in history, as well as one of
the best known products in the world. It was created in Atlanta, Georgia, by Dr. John S.
Penberton. Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup
with carbonated water. Even though Coca-Cola may have started in the United States, its popularity is universal. Today,
you can find Coke in every part of the world.1.6 billion servings per day.
Coca-Cola CompanyMission:
To refresh the worldTo inspire moments
of optimism and happiness
To create value and make a difference
CompanyWorld’s largest
beverage company.Operates in more
than 200 countries and market more than 3,000 beverage products
StrengthsWorlds leading
brandStrong brand
recognitionHas a large portfolio
of different beverages
Large scale of operationsRevenue in excess
of $24 billion
ChallengesNegative Publicity in India during September
2006Accused of selling products with pesticide
residueIntense competition
Pepsi is the leading competitor of Coke
On Facebook, Coke has 5,392,938 friends.
Their page shows promotions they have going on and “fans” can post pictures of their Coke artwork/designs and even submit videos.
Coca-Cola, Diet Coke, Minute Maid, Sprite, Fanta, Hi-C, and vitaminwater all have their own individual twitter accounts.
This way everyone can keep up to date with their favorite drinks.
Interacting via Facebook•Current Promotion:•Coca-Cola added an application on their Facebook page to “ocean-ize” a photo. This is just a fun way to alter your Facebook pictures.•Every time someone uses this application Coke is going to make a donation to the Ocean Conservancy.•Coke is Earth friendly
Social Media NetworksCoca-Cola needs to utilize different aspects of
social media in order to communicate with consumers.
This in turn will:Increase brand awarenessCreate a positive image for the brand
By taking advantage of these different networks such as Twitter, Myspace, Facebook and Youtube Coca-Cola will be able to see what customers are saying about the product and improve or change things if necessary.
BlogsImportant and effective way to see who is
saying what about Coca-Cola.Phil Mooney is a Coke Historian. On the main
Coca-Cola page there is a link to his site and he talks about all the different ads and bottles Coke has gone through, he interacts with Cokes’ consumers.
ConclusionCoca-Cola is one of the most well recognized
brands in the entire world.They have achieved this by proper usage of
social media (Facebook, Twitter, Youtube, ect.)
Coca-Cola needs to keep using these resources to keep up a positive image for Coke and get feedback from their customers while bringing in new customers in the years to come.
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