Cofunds is the UK’s largest independent investment platform
Customers asked ‘Why does nancial
services have to be so complicated’?
fi
We agreed.
Cofunds depend on digital for transactions and customer service.
Our aim:Make Cofunds so simple and intuitive that
it leads to genuine brand advocacy.
We spent time learning how Cofunds works.
We researched how Cofunds customers use the platform.
Then we designed the information architecture
around user journeys
Taking it from this:
To this:
Useful, Beautiful, Digital.
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