8/8/2019 Coffee Retailing Final
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Presented by:
Shinu Thomas
Rajeev MA
DhananjayNikhil
Siddhartha R
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INDEX
FORT CAF
COFFEE LOUNGE
COFFEE BEANZ
COFFEE CUBE
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Located at convent junction:(inside TKMpark)
New entrant into the industry
BUSINESSCoffee beans: ROUBEKA , Imported from
Dubai
Machine Used:C
arimila
FORTCAFE1.
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Classic Coffee Specialty Coffee Cold Coffee Hot Chocolate Tea
Espresso Golden Latte Iced Mocha Irish Choc Classic Assam
Americano Choc Monte Cold Caf Choc Mint Green Tea
Cappaccino Caf Mila Caf Dream Spicy Choc Lemon Tea
Latte Iced Latte Butter Scotch Hazelnut Iced Green Tea
Varietyand Assortments
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Customer Service
Employees-12
Seating Capacity-45
Working Time-11am-11pm Average Footfalls- 100-150(Mostly
Families)
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Only One coffee shop in TKM Park
Influence of destination store-GOODWILL
Lack of surrounding infrastructure .
Promotions
Advertising, Radio Programs, Word of Mouth
Pros N Cons
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2.
Located at OBERON MALL
Beans:Vendor:-CCD
Machine Used: La Cimbali
COFFEELOUNGE
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Varietyand Assortment
Hot Treats old Coffee Tea Desserts
Cappaccino Caf Frappe Masala Tea Fantasy
Sundae
Espresso Latte Choc Latte Assam Tea Black Forest
ButterScotch Gundry Delight Green Tea BrownieSundae
Irish Coffee Creamy Milkshake
Lemon Tea Mango Choc
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Customer service
Employees-4
Seating Capacity- 20
Working timings- 11.30am-11 pm
(Peak time ; Weekends 4pm-8pm)
Average footfalls- 75-150
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Location
No loyalty program and no loyal
customers.
Pros N Cons
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3.
Started in2000
4 shops till now
Vendor for Beans : TATA
Processed Coffee Powder
Plantation Coffee Beans
Machine Used: La Cimbali ( M29 Basic C)
COFFEEBEANZ
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Varietyn Assortment
Bold One Hot Special Cold Desserts
Black Stallion Irish Coffee Artic Express Black Forest
Lathe De Kochi Cinnamon Coffee Coffee Crush Black Beauty
Scottish Lathe Hot Chocolate Orange Cloud Home MakeCakes
Mocha Beanz Irish Special Simple Denime Brownie
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Customer Service
Employees -16
Seating Capacity-30
Working Timings- 10.30am-11pm Hosts various happening in the city
Price Range 30 - 150
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Prime location in the city (Opposite tomarine drive)
Adjacent lodge
NO Parking Space( Space Constraint)
Pros N Cons
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4.
Started in 2005
Business
Coffee Beans: Imported from Singapore
Types of beans:
1).ROBUSTA
2).BERRY3).ARABICA
Machine used: La Cimbali
COFFEECUBE
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Varietyand Assortment
ot Coffee Cold Coffee Cold Coffeewith Ice Cream
Ice Creams
Espresso solo Ice Strawberrylatte
Vanilla Frappe Fruit Smoothes
Cappaccino Iced Irish Mocha frappe Ice creamSundaes
Caf Latte Creamedcoffee
Caramelfrappe
Shakes With IceCreams
Caf Mocha Ice CafMocha HazelnutFrappe Special Shakes
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Customer Service
Employees- 6
Seating Capacity -52
Working timings-10
am-10
pm Price range- 45 - 175
Customer feedback form
Prime time movie @ 6
Card games,board games and puzzles
Live music events
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3 colleges in near proximity
Location-Youth Shopping Destination
Influenced by working hours in thesecolleges
Pros N Cons
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THANK YOU
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