COFFEE-
COFFEE THE GREAT SOBERER
COFFEE THE GREAT SOBERER
Coffee, the sober drink, the mighty nourishment of the brain, which unlike other spirits,
heightens purity and lucidity: coffee, which clears the clouds of the imagination and their gloomy weight; which illuminates the reality of
things suddenly with the flash of truth Jules Michelet, French historian (1798-1874)
Coffee, the sober drink, the mighty nourishment of the brain, which unlike other spirits,
heightens purity and lucidity: coffee, which clears the clouds of the imagination and their gloomy weight; which illuminates the reality of
things suddenly with the flash of truth Jules Michelet, French historian (1798-1874)
Coffee HistoryCoffee History Originated in Africa Maronite Monk legend Originally used for religious rituals Early 16th century coffee houses opened outside
Constantinople. Mocha. Arabian drink. Coffee as an Alternative to alcohol 17th century coffee houses began to pop up all over Europe Dutch controlled coffee, later french spread it (Java) By 19th century, the americas took over: Brazil and Colombia,
main producers today Next to oil, it is the most important commodity in the world
economy
Originated in Africa Maronite Monk legend Originally used for religious rituals Early 16th century coffee houses opened outside
Constantinople. Mocha. Arabian drink. Coffee as an Alternative to alcohol 17th century coffee houses began to pop up all over Europe Dutch controlled coffee, later french spread it (Java) By 19th century, the americas took over: Brazil and Colombia,
main producers today Next to oil, it is the most important commodity in the world
economy
Top Ten Coffee Producing CountriesTop Ten Coffee Producing Countries
1. Brazil 6. Ethiopia
2. Columbia 7. India
3. Indonesia 8. Guatemala
4. Vietnam 9. Cote d’Ivoire
5. Mexico 10. Uganda
StarbucksStarbucks
1971 first Starbucks opens in Seattle
Name comes from a character in “Moby Dick”
1980’s= rise of the espresso bar in Europe
Starbucks begins specializing in espresso recipes
1971 first Starbucks opens in Seattle
Name comes from a character in “Moby Dick”
1980’s= rise of the espresso bar in Europe
Starbucks begins specializing in espresso recipes
By the 21st century, Starbucks has over 6,000 locations in over 30 countries
Offers not just coffee but food and tea products as well
Franchises all over the world and even supplies hotels, restos, and schools
By the 21st century, Starbucks has over 6,000 locations in over 30 countries
Offers not just coffee but food and tea products as well
Franchises all over the world and even supplies hotels, restos, and schools
Problems now!!!, economic crisis in States, Starbucks is expensive
The barista The barista "barista" refers to one who has acquired some level of expertise in the preparation of espresso-based coffee drinks. "barista" refers to one who has acquired some level of expertise in the preparation of espresso-based coffee drinks.
a "coffee sommelier;" a professional who is highly skilled in coffee preparation, with a comprehensive understanding of coffee, coffee blends, espresso, quality,coffee varieties, roast degree, espresso equipment, maintenance, latte art, Communiacting skillsKnowledge of costumersFast and reliable coffee service
Compare / comment / analyze with baristas in Manila (starbucks)Based on personal experiences
Coffe shop / Cafeteria Coffe shop / Cafeteria
Concept, not just about coffee Social aspect Menus Coffee shops in Manila
Concept, not just about coffee Social aspect Menus Coffee shops in Manila
Main Species of Coffee Main Species of Coffee Coffee Arabica: Accounts for 75-80% of the world’s production. More
refined flavor, contain about 1% caffeine by weight. Arabica tree yields 1-1.5 pounds of green coffee/year. Sensitive to climate. Higher altitudes
Coffee Robusta: 10-15% of world production, average quality, thrive in temps of 24-30°C, harsh in taste, single - dimensional high yield plant resistant to disease, 2% caffeine, 2-3 pounds of green coffee per year, used in the processing of instant coffee and popular commercial blends. Grown in lower altitudes.
Coffee Liberica: Lesser known species, similar to robusta
All of these are grown in the Philippines!
Coffee Arabica: Accounts for 75-80% of the world’s production. More refined flavor, contain about 1% caffeine by weight. Arabica tree yields 1-1.5 pounds of green coffee/year. Sensitive to climate. Higher altitudes
Coffee Robusta: 10-15% of world production, average quality, thrive in temps of 24-30°C, harsh in taste, single - dimensional high yield plant resistant to disease, 2% caffeine, 2-3 pounds of green coffee per year, used in the processing of instant coffee and popular commercial blends. Grown in lower altitudes.
Coffee Liberica: Lesser known species, similar to robusta
All of these are grown in the Philippines!
There are hundreds of species, but these are the main ones
Coffee CultivationCoffee Cultivation
The Plant-Coffee plants have deep green leaves
resembling laurel, may grow to the height of 10-15 meters!
-They may live as long as 60 years, but are productive for 15-20 years
The Plant-Coffee plants have deep green leaves
resembling laurel, may grow to the height of 10-15 meters!
-They may live as long as 60 years, but are productive for 15-20 years
The FlowerThe Flower
Clusters of small white flowers from on the secondary branches of the coffea shrub in continuous cycles throughout the year.
Known for pungently rich perfume They wither within a few days to produce
their fruit
Clusters of small white flowers from on the secondary branches of the coffea shrub in continuous cycles throughout the year.
Known for pungently rich perfume They wither within a few days to produce
their fruit
The FruitThe Fruit
The fruit of the coffea plant resembles a cherry- bright red, with sweet, soft pulp and two beans in the middle
Arabica beans are flatter and oblong Robusta is convex and rounder with straight
center furrow
The fruit of the coffea plant resembles a cherry- bright red, with sweet, soft pulp and two beans in the middle
Arabica beans are flatter and oblong Robusta is convex and rounder with straight
center furrow
The HarvestThe Harvest
Coffea plants may carry green fruit, red fruit and overripe fruit due to continuous blossoming
Most accurate way of harvesting is hand picking, leaving unripe fruits on branch to further ripen
Coffea plants may carry green fruit, red fruit and overripe fruit due to continuous blossoming
Most accurate way of harvesting is hand picking, leaving unripe fruits on branch to further ripen
Processing: extracting beans from cherries
Processing: extracting beans from cherries
The Dry Process-coffee cherries spread out in the fresh air to sun dry-put through a hulling machine to free beans-produces natural or “unwashed” green coffees
The Wet Process-fruit put in pulping machines that free the seeds-beans are then washed in large tanks to remove any pulp remaining-The washed beans are then sun dried, polished, and electronically sorted to weed
out defective beans-They are then finally graded for size, form and color
**This operation triggers chemical reactions in Arabica beans that enhance their flavor and quality
The Dry Process-coffee cherries spread out in the fresh air to sun dry-put through a hulling machine to free beans-produces natural or “unwashed” green coffees
The Wet Process-fruit put in pulping machines that free the seeds-beans are then washed in large tanks to remove any pulp remaining-The washed beans are then sun dried, polished, and electronically sorted to weed
out defective beans-They are then finally graded for size, form and color
**This operation triggers chemical reactions in Arabica beans that enhance their flavor and quality
SelectionSelection
No other agricultural product is put through such a continual series of quality control tests as coffee is
Selected beans must meet the quality and taste specifications required for proper blending.
No other agricultural product is put through such a continual series of quality control tests as coffee is
Selected beans must meet the quality and taste specifications required for proper blending.
ShipmentShipment
Green beans are shipped unroasted in 60 kg bags from producing countries
Green beans preserve their unique characteristics longer than the roasted beans
Green beans are shipped unroasted in 60 kg bags from producing countries
Green beans preserve their unique characteristics longer than the roasted beans
BlendingBlending
To produce coffee varieties of the finest quality, there must be a balance of taste, richness of aromas and body.
Therefore superior beans of different origins and characteristics are blended to achieve the best result.
To produce coffee varieties of the finest quality, there must be a balance of taste, richness of aromas and body.
Therefore superior beans of different origins and characteristics are blended to achieve the best result.
RoastingRoasting
Gives coffee its unique aroma, taste and color
Beans lose 20% of weight through moisture evaporation
Beans expand by 60% in volume Longer the roast and the higher the temp,
the stronger and more intense is the final flavor
Gives coffee its unique aroma, taste and color
Beans lose 20% of weight through moisture evaporation
Beans expand by 60% in volume Longer the roast and the higher the temp,
the stronger and more intense is the final flavor
Coffee SitesCoffee Sites
CoffeeHits.com coffeegeek.com baristamagazine.com home-barista.com espressotop50.com http://www.coffeeboard.com.ph/
CoffeeHits.com coffeegeek.com baristamagazine.com home-barista.com espressotop50.com http://www.coffeeboard.com.ph/
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