Edited by- Digvijay Singh Yadav

1. HOW DOES CONTENTEXCELLENCE APPROACH

“LIQUID & LINKED CONTENT DEVELOPMENT”?

2. THE CASE FOR CHANGE

3. THE EVOLUTION OF STORY TELLING

FIVE KEY CAPABILITY AREAS OF STORY TELLING

4. BAKING LIVE POSITIVELY INTO OUR STORY TELLING PLANS

5. FROM INSIGHTS TO PROVOCATIONS, THE BIG FAT

FERTILE CREATIVE BRIEF

6. DEVELOPING LIQUID CONTENT

7. APPLYING THE 70/20/10

INVESTMENT PRINCIPLES FOR

LIQUID CONTENT

8. RESEARCHING LIQUID CONTENT

9. APPLYING THE DOLLAR

MULTIPLIER TO THE

ITERATIVE PRODUCTION

PROCESS

10. IN SUMMARY

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