What is CMS & ECOMM?
CMS A content management system (CMS) is an
application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface
ECOMMERCE commercial transactions conducted
electronically on the Internet
What Do You Need?
CMS ONLY Selling direct to
customer without Online sales
CMS & ECOMMERCE Conducts Online
sales Separated or
Integrated Systems
So Who is Popular?
CMS Only Wordpress Joomla! Drupal
All-in-One (CMS + ECOMM) Bitrix Adobe Business Catalyst Expression Engine
CMS Only: Wordpress
Open source platform Built-in blogging Large developer community Plugins for SEO & ecommerce
available Responsive layouts available Auto install available with most web
hosts Many templates available online Big companies use it!
Themes can cost money Not usually known for ecommerce Constant updates Having some web development
experience is best Some custom layouts and themes
are very tricky to implement More customization can cost you
more money Slower load times because of
WordPress’ generic code Not optimal for SEO even with
plugins Open source can make your website
vulnerable to hackers
Pros Cons
CMS Only: Joomla!
Open source platform
Easy to use UI for admins
Responsive layouts available
Auto install available with most web hosts
Many templates available online
Easier to learn than Drupal
Ecommerce plugins available
Easy to update articles with a Word-like editor
Strong SEO features
Themes can cost money Not usually known for ecommerce Updates can break parts of your website Some custom layouts and themes are very
tricky to implement More customization can cost you more
money Open source can make your website
vulnerable to hackers Doesn’t do well with extra features you
may want to add Not very web development friendly Limited design options & customization
options Knowledge of Joomla software is important
to know before deployment Slower load times with more customization
Pros Cons
CMS Only: Drupal
Open Source & security is updated frequently & timely
Large community support Easy deployment from most web
hosts Detailed API Drupal scales well 3rd Party integrations are easy to
add Boosts performance and speed
through caching Design customization
Large learning curve compared to Wordpress
Larger updates are harder Web development experience is
highly recommended Full installation can be difficult More customization will slow
down load times Compatibility issues SEO & social plugins are not as
advanced as other CMS Harder to find a web developer
that specializes in Drupal
Pros Cons
All-in-One: Bitrix
SEO management Version control Page indexing WYSIWYG Integrated security including web
application firewall Affordable pricing Rich integration with social media Modules are well-tested Posts with search engine friendly URLs Fast uploads even with large content
files Secure authorization using the RSA
algorithm with a 1024-bit key Extensive documentation available
Needs training to know how to use
No multilingual support
Not free or open source
Not easy to learn
Pros Cons
All-in-One: Adobe Business Catalyst
Designer friendly – develop in Adobe Muse True WYSIWYG Lots of features Good support from community and Adobe Very flexible in layout and design Web designer friendly No need to buy separate hosting True All-in-One solution with website, blog,
CRM, email marketing, ecommerce and more
Adobe is constantly rolling out upgrades and new features
Upload directly via FTP from Adobe Muse Users do not need to know
CSS/HTML/Javascript to design a responsive website
Reasonable pricing
Not Free – SaaS
Not fully built out API available
Code output from Muse is not desirable
Not many free templates available on the web
Not as strong SEO tools
Server limitations
Pros Cons
All-in-One: Expression Engine
No forced hierarchy or layout Themes available online Lots of add-on capabilities from
wikis to RSS feeds Much easier to learn than Drupal Ability to setup multiple custom
fields Ability to pull content from any
database Extensive Documentation
available Ability to build dynamic websites
easily
Aimed for experienced web developers
Manual set up via FTP Not Free Complex for non-experienced
users Requires prior knowledge of
HTML/CSS Commercial licenses can get
expensive Not as great of a support
community for users (paid support via forums)
Pros Cons
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