CLOUD STATE OF PLAY ANALYSIS; STATUS QUO AMONG END USERSAND CLOUD PROVIDERS /

STEFAN HAASE /

PRODUCT DIRECTOR / DATA CLOUD SERVICES /

THE CLOUD CIRCLE /

CLOUD IN THE YEAR 2010 /

Public offering

CLOUD IN THE YEAR 2011 /

Mixture of private & hybrid

WHAT THE END USER SEES IN THE CLOUD /

THE WINNERS ARE /

Public CloudOut of the box

Easy to use / standard deployment

But NO customisation

Private / hybrid CloudTailored to requirements & flexible

Data protected within territory

SLA & 24/7 service support

Customers & end users

UPTAKE RATES /

SaaSVery successful at consumer level

Some success in certain industries

IaaSHas seen higher adaption for B2B

Next step into Cloud for organisations

Clean lines of demarcation

In-house IT to drive end users & Apps

• Education

• Media

IaaS – SaaS CASE STUDY /

Cloud based document management systemIntra-business collaboration tool

Innovative delivery – purely Cloud based

Driven by customer requirements

Highly available

IaaS – SaaS CASE STUDY /

Cloud based document management systemAccess from anywhere

Protected across multiple data centres

InTechnology = IaaS to NetDocuments

NetDocuments = SaaS to end user clients

GROWTH AREAS /

IDC predicts that Cloud computing will be one of the fastest growing IT markets in 2011

Cloud computing services will grow by 30% vs. global IT spend increase of 6% in 2011

Companies will increasingly run IT services on private Cloud platforms in 2011

GROWTH AREAS /

Compound annual growth rate of 26% between 2011 - 2014

The UK Cloud computing market, including application provisioning, will rise in value from £5.8bn in 2010 to £10.4bn in 2014

Most of the spend going on the private Cloud

DELIVERABLES vs EXPECTATIONS /

Gap is closingMulti-tenancy is acceptedBusiness critical apps are hosted in the CloudCloud business model is widely accepted

Some concern among end users remainSecurityLatencyExit strategy

MARKET CHANGES – USERS /

Increased adoption

Increased customisation

Increased integration

Changing access methods & choice offerings

Increasing number of ISV’s move their offering into the Cloud

MARKET CHANGES – SUPPLIERS /

Energy efficient data centre builds

Green data centres

Reducing costs & risk

Reducing carbon footprint

Data centres as investment opportunities

SUPPLIERS OF THE YEAR WILL BE /

ISV’s who expand into the Cloud

Service providers who offer

• End-to-end solutions

• Migration at customer pace

• Customer driven customisation

• Utility charging models

SUMMARY /

Cloud in the year 2011

Current winners – public vs. private

SaaS vs IaaS uptake

Growth area predictions

Market changes

• Users and suppliers

STEFAN HAASE /

PRODUCT DIRECTOR / DATA CLOUD SERVICES /

THANK YOU /