M E D I A P A C K 2 0 1 3
STATS AND FACTS
Under 21
AGE DEM O GR APH IC
32 ,0 0 0 NE WSLET TER REC IP IENT S
370 ,0 0 0 UN IQUE USER S74 0,0 0 0 PAGE IM PRESS IO NS
31 - 35
21 - 25
12%
11%
37%
26 - 3034% 36+6%
XY52%
XX48%
STATS AND FACTS
LO C AT IO N B RE AK D OW N
42% PU R C H A SE M US I C AT LE A S T E V E RY W E E K
86% PU R C H A SE M US I C AT LE A S T E V E RY M O N T H
46% S H O P O N L I N E E V E RY M O N T H
67 % S PE N D OV E R £10 0 O N CLOT H E S S H O PP I N G
E AC H M O N T H
4 3% LONDON & E A S T22 % NOR TH & YORK S17 % WALES & SOUTH WES T 11% SCOTL AND7 % M IDL ANDS
43% G O TO T H E C I N E M A
E V E RY M O N T H
36% S PE N D OV E R £ 8 0 0
O N T EC H PE R Y E A R
75% OW N A S M A R T PH O N E
12 % O F O U R R E A D E R S E A R N A SA L A RY
O F OV E R £6 5 ,0 0 0
CLASH
M A G A Z I N E
O N L I N E
N E W S L E T T E R
T H E A P P
THE MAGAZINE
G AT E F O L D£4, 000
I N S I D E F R O N T / B A C K C O V E R £6, 000
Q U A R T E R PA G E£2, 500
A D V E R T O R I A L £6,400
H A L F PA G E H O R I Z O N TA L£2, 500
I N S E R T£4, 000
H A L F PA G E V E R T I C A L£1, 250
O U T S I D E B A C K C O V E R £7, 500
F U L L PA G E£4, 000
C L A S H M A G A Z I N E
A D S P E C S
S P E C S :A L W A Y S C M Y K3 0 0 D P I
C L A S S I F I E D £750
C L A S H M A G A Z I N E
A D S P E C S
S P E C S :A L W A Y S C M Y K3 0 0 D P I
ONLINE
C L A S S I F I E D£250
R O S£10, 000
L E A D E R£18CPM
M P U£20CPM
T O P L E A D E R£15CPM
B O T T O M M P U£18CPM
B I L L B O A R D£18CPM
FA D E I N£4, 000
R E S K I N£7, 000
C L A S H M U S I C . C O M
O N L I N E S P E C S
S P E C S :A L W A Y S R G B1 5 0 D P I
PA G E P E E L£35CPM
D R O P D O W N£35CPM
M I C R O S I T E£10, 000
B E S P O K E M I C R O S I T E£POA
F O O T E R£40CPM
E X PA N D A B L E F O O T E R A D£40CPM
C L A S H M U S I C . C O M
O N L I N E S P E C S
S P E C S :A L W A Y S R G B1 5 0 D P I
THE APP
T H E C L A S H A P P
F U L L PA G E A D640x 960px£1, 000
S P O N S O R E D V E R T I C A L£2, 000
A D V E R T O R I A L£3, 000
TA G G E D I M A G E S£500
A P P TA K E O V E R£5, 000
B E S P O K E A D£2, 000
V I D E O£1, 000
Having proved its mettle as an amplifier manufacturer, Marshall is trying its hand
MAR H S A L L
THE NEWSLETTER
N E W S L E T T E R
TA K E O V E R£5, 000
L E A D E R£1, 000
S I D E A D£250
S P O N S O R E D S E C T I O N£3, 000
F O O T E R£1, 000
B R E A K E R A D£500
INTEGRATED C AMPAIGNS
T H E B R I E F
In 2011 Clash was selected as the sole music partner for all Levis UK live music activity.
Clash booked artists of the level of Primal Scream, Graham Coxon and Carl Barat, produced premium events activation and content distribution across Levi’s Craft of Music and Go Forth platforms, and created unique digital mechanics for fan interaction with the project.
L E V I ’ S
After a succession of in-store gigs, and an all-day festival show at the Camden Crawl, we set our sites on creating the big idea.
A concept was developed between Levi’s, Clash and Spotify whereby the fans were put in complete control of proceedings. The main event would be an interactive, fan-curated show with Primal Scream preceded by three warm-up in-store gigs, showcasing six new bands that the fans voted on to choose the support act for Primal Scream.
A microsite was constructed where fans voted for the support bands, chose the Primal Scream set list and nominated the live cover song they wished to hear; effectively controlling almost every element of the gig.
T H E R E S P O N S E
T H E B R I E F
Clash is the lead partner in the Right Guard brand campaign Off Guard Gigs, visiting some of the best festivals in the UK to create viral video content with premium artists like legends Tricky and Nile Rodgers, up-and-coming heroes like Wild Beasts, Jamie Woon and off-the cuff stars like Rolf Harris and Mr Motivator as part of an ambitious 3-year social media fan acquisition video campaign, which sits on popular branded channels YouTube and Facebook.
S C H WA R Z K O P F& H E N K E L
T H E R E S P O N S E
We divided our activity into two areas; festival and non-festival. For the festival activity, we took Right Guard to three major UK music festivals: The Great Escape, Lovebox, and Bestival. At each of these, we worked backstage with the biggest artists available to create live sessions and interviews, all of which were posted through the Off Guard Gigs social media channels. Artists included Magnetic Man, The Vaccines, TEED, Modeselektor, Maverick Sabre, Ghostpoet, Foster The People and more.
For the non-festival activity, we secured The Subways to perform an acoustic guerrilla gig on Carnaby Street, attained an exclusive backstage interview and three live videos of The Kooks performing, and aligned the brand with sport by getting The Wombats to play a round of golf with the world trick-shot champion, Jeremy Dale. Thus creating three completely unique and richer music programmes, outside of festivals.
RATE SUMMARY
PRINT ONLINE APP
NEWSLETTER
INS IDE FRONT COVER
INS IDE BACK COVER
OUTS IDE BACK COVER
FULL PAGE
QUARTER PAGE
HALF PAGE HORIZONTAL
HALF PAGE VERT ICAL
ADVERTORIAL
INSERT
GATEFOLD
ROS
FADE IN
RESKIN
LEADER
TOP LEADER
BILLBOARD
MPU
BOTTOM MPU
CLASS IF IED
PAGE PEEL
FOOTER
EXPANDABLE FOOTER AD
DROP DOWNS
MICROSITE
BESPOKE MICROSITE
SPONSORED VERT ICAL
VIDEO
FULL PAGE AD
BESPOKE AD
ADVERTORIAL
TAGGED IMAGES
APP TAKEOVER
TAKEOVER
LEADER
FOOTER
S IDE AD
BREAKER AD
SPONSORED SECT ION
£6,000
£6,000
£7,500
£4,000
£2,500
£2,500
£1,250
£6,400
£4,000
£4,000
£10,000
£4,000
£7,000
£18 CPM
£15 CPM
£18 CPM
£20 CPM
£18 CPM
£250
£35 CPM
£40 CPM
£40 CPM
£35 CPM
£10,000
£POA
£2,000
£1,000
£1,000
£2,000
£3,000
£500
£5,000
£5,000
£1,000
£1,000
£250
£500
£3,000
CONTACT
C L A S H M U S I C
T: + 4 4 ( 0 ) 2 0 7 6 2 8 2 3 1 2
1 9 4 H E R C U L E S R O A DL O N D O NS E 1 7 L D
Top Related