Chris Batt OBE CEO MLA
Beyond Web 2.0: Beyond Web 2.0: Paradoxes and Paradoxes and ChallengesChallenges
Some reflections on the future Some reflections on the future of museums, libraries and of museums, libraries and archives in a networked agearchives in a networked age
The People’s NetworkThe People’s Network
£20m: ICT training for library workers £20m: ICT training for library workers
£100m: ICT learning centres in all public libraries £100m: ICT learning centres in all public libraries
£50m Digital content creation £50m Digital content creation
Learning centre statistics
Led the broadband revolutionAttracting
new visitors to libraries
32,000 terminals installed
Online Library
Reference OnlineReference Online Greater access to Greater access to
library resources library resources 24/724/7
“Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the
new home of the Mind…”
John Perry BarlowElectronic Frontier Foundation, 1996
“““Close inspection of online Close inspection of online discussions groups reveals a discussions groups reveals a
confused picture of soliloquies and confused picture of soliloquies and monologues, mistaken target monologues, mistaken target
audiences and ‘imagined audiences and ‘imagined communities’ that bear little relation communities’ that bear little relation
to reality”to reality” Economic and Social Research Council, 2007
““Web 2.0, roughly 2002 through today presumes the majority of users will have broadband with Web 2.0, roughly 2002 through today presumes the majority of users will have broadband with
unlimited always-on access. Its fundamental presumption is one of endless information abundance!unlimited always-on access. Its fundamental presumption is one of endless information abundance!
Michael JensenNew Metrics of Scholarly Authority
2007
Michael JensenNew Metrics of Scholarly Authority
2007
“ “A A land of informed bewildermentland of informed bewilderment””
Manuel CastellsManuel Castells
Web 2.0 – Shorthand for an Interesting Trend The end user changes from passive The end user changes from passive
recipient in Web 1.0 to contributor and recipient in Web 1.0 to contributor and creatorcreator
Active engagement of the end userActive engagement of the end user– Face BookFace Book– BeboBebo– Second LifeSecond Life– FlikrFlikr– Blogs, mashups, rip, mix, burn and shareBlogs, mashups, rip, mix, burn and share
Individual actions can change Cyberspace Individual actions can change Cyberspace and that can change the worldand that can change the world
Caution is needed
More coffee house society than More coffee house society than nuclear reactor of new knowledgenuclear reactor of new knowledge
Changing behaviours and Changing behaviours and expectations rather than increasing expectations rather than increasing understandingunderstanding
The Web is not an integrated, The Web is not an integrated, cohesive entitycohesive entity
A place of paradox, of many purposesA place of paradox, of many purposes
DIGITAL FUTURES
Weird converterWeird converter
Once created it is all totally invisible
to the user!
What have we learned?
The official viewThe official view
The view for 99% of Web The view for 99% of Web usersusers
THE GOOGLE PARADOX
Chris Batt
THE GOOGLE PARADOX
7.9m hits
Antique watches
Must we be Passive Observers? Web 3.0 – Authority Web (Jensen)Web 3.0 – Authority Web (Jensen) Web 3D – Second Life, etcWeb 3D – Second Life, etc What of Web 4.0, 5.0, 6.0…What of Web 4.0, 5.0, 6.0…
The public sector through institutions such as museums, libraries and archives can influence the future value and direction of the Web
The Batt Challenges
1
Action must follow Action must follow purposepurpose
The Batt Challenges
2
Mass digitisation and its impact on cultural
heritage, education and research communities
JISC International Symposium of Digitisation, Cardiff, 2007
““How do we make a lot of How do we make a lot of stuff useful to a lot of stuff useful to a lot of
people?”people?”
Why bother anyway?
Useful is a bit more tricky
A lot of people is possible
A lot of stuff is easy
A Universal Right to Knowledge
“Finding a unifying solution will be the defining feature of the mature Knowledge
Society”
Knowledge Institutions are…
Our global and cultural memories
The raw material of the future
Explore the world’s knowledge
Knowledge is the enemy of disease
In the Knowledge Society, knowledge supports…
Information diversity Creativity and
innovationGlobal economic advantage
Social development
Learning Cultural identity
For e
veryone
In the Knowledge Society
Competency and skills-based learning replaces knowledge-based education
Understanding builds empowerment and cohesion
Knowledge and ideas are the raw material of our futures
Learning must be for life
How do we empower every person to want to learn and discover more about the world, every day?
Technology must be invisible
The Batt Challenges
3
The European Digital Library
Adie LibrarianLocation: Surrey, EnglandQuestion: Roman remainsStatus: Digital immigrant
DanSmart kidLocation: York, EnglandQuestion: Castles for school projectStatus: Digital native
Cultural Cybernau
ts
Roman Remains = 1,200,000 Hits
What was required?- Simple introduction to archaeology- Engaging material - sound and images- How to find out more- Where to see something
1/10
Castles = 2,100,000 Hits
What was required?- Cool stuff for homework- Castles to visit locally- Safe experts to talk to
1/10
Presentation/Personalise
Aggregate/discover
Digitise/describe
Disclose
Towards Web 4.0
Personalise access
Connect it together
Digital content
MYBERSPACE
Museums
Libraries Archives
Collections
Collections
Collections
The things that meet my need
What do I want?
Connect it together
Digital contentKnowledge
WebClick here
NAME: AdieSEARCH: Roman remainsRESULT HITS: 7 hits
Hi Adie: I’ve ‘dug up’ some basic stuff on Roman remains and registered you for seven days on the new archaeologists discussion list so you can get see what everyone is talking about. If you want the local archaeology group and the Roman Society to know about your interest, just click the links below:
o Institute of Archaeology introductory lecture on Roman remains in Britain (streamed audio [free])
o Digging up Roman remains in England - Time Team programme from C4 (streamed video [single viewing £1.00])
o Books on Roman history in Britain in your local libraryo Collections of Roman remains within 45 minutes travel time of
home (travel details included)o Links to organisations that other people like you found usefulo People in the area you might like to chat too Click here to let other organisations hear about your interest
Score: 10/10
Existing interestsHome addressLearning styles
I belong to Danage 9Remember:- E-mail History project- Dinner money for Monday- Sophie’s birthday
Friends:- you have 7 messages- Christopher is online- Sophie is nearby
Daniel,here are some links tobackground on castles:Castles€8 to download from
Amazon nowCastles of Englandfree from the Heritage
PortalThere are 6 resources in Curriculum Online suitable for your class project...
Han
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You are not far from...Castle Campbell
Time Team were there last year, and you can see the broadcast here.You can book a ticket,
and send directions to the car.
Cas
tle C
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SC
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Cas
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Technology must be invisible
The street will find its own uses for things
The Batt Challenges
4
Internal
External
Collections
Connections
Customers
Museums, Libraries and Archives – the Value Chain.
CulturalHeritage
Education
Research
Communities of Parents and Carers
Content Value Chain
`
CulturalHeritage
Education
Research
Communities of Users
CulturalHeritage
Education Research
Communities of Carers and Owners
Content Value Chain
User learning journeys call for…
The web as a route to learning and understanding not a marketing tool
Massification of relevant content objects, not multiplication of institutions
““All is as bad as nothing”All is as bad as nothing”
Archivist (name withheld)Archivist (name withheld)
The public realm is vital
Technology must be invisible
The street will find its own uses for things
The Batt Challenges
5
Public funds
Services
Outcomes
Trust
Public Value ArchitecturePublic Value Architecture
Black
Box
Mark H Moore, Creating Public Value
Murdoch and Russians in talks to buy Google
Compared with fighting a war, the costs of mass digitisation are minute and the benefits infinite
METROnet
A failure of Advocacy and Imagination
Product – build things
Passion
Shared narrative
Confidence
The Batt Challenges
6
The building blocks exist
The rapid growth and development of
electronic content offers enormous and ever-
growing possibilities for all citizens in the UK.
But for this country to realize the full potential
of the Web, and for each citizen to realize
their own potential - in the workplace, in their
places of learning, and in the home - the full
range of online content needs to be made
available to all, quickly, easily and in a form
appropriate to individuals' needs.
Strategic Content Alliance
Enormous and ever growing possibilities
for all citizens
to realise their own potential
full range of online content
Made available quickly and easily and ina form appropriate to individuals’ needs
JISC
British Library
BECTa
BBC
MLA
e-Science Core ProgrammeNational Health Service
Audience analysis
Policies and procedures
What exists already?
Standards
Value of convergence
Business models/pilots
Advocacy
Other players
European CommissionEuropean Commission Collections Council AustraliaCollections Council Australia New Zealand National Digital New Zealand National Digital
StrategyStrategy Digital Cultural Content ForumDigital Cultural Content Forum
Beyond Web 2.0: Beyond Web 2.0: Paradoxes and Paradoxes and ChallengesChallenges
Some reflections on the future Some reflections on the future of museums, libraries and of museums, libraries and archives in a networked agearchives in a networked age
QUESTI
ON TIM
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Wha
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