Griot’s Roll Film Production &
Service, Inc.
Chooses your weapon
With so many ways to speak to your
target market, where do you start in
creating a successful promotional campaign?
Who is your target Market?
Remember The Four P’s When Creating Your Marketing
Strategies.• Promotion: The advertising you’re going to use
to connect with your target market.• Product/Services: What you are selling or
providing for your target.• Price: This is key because if the price is not right
for your target then it could effect your bottom line.
• Place: Where your target goes to seek out your product or services (website or store front)
• Promotion: The advertising you’re going to use to connect with your target market.
• Product/Services: What you are selling or providing for your target.
• Price: This is key because if the price is not right for your target then it could effect your bottom line.
• Place: Where your target goes to seek out your product or services (website or store front)
What Should Be In Your Marketing Plan.
• Your Business Id (brand): Ex Griot’s Roll is a video marketing company that turns video into revenue streams.
• What is your competitive advantage (U.S.P) Unique selling point : Ex Griot’s Roll is able to retrieve analytics information from our clients video marketing campaigns in order to improve campaigns success.
• What do you want our clients to do: Ex Griot’s Roll wants are clients to contact us via email or phone to find out more about our services, request a quote. Once they have been to our website, receive our e-newsletter, or becoming apart of our social network.
What Is The Point Of My Marketing Campaign?
• Set Goals.• We want our potential customers to know
we have the lowest prices.• We want our past clients to feel like we
appreciated them.• We want people to know that we have the
best customer services.
Choice of Weapons.• Publications: Newspaper/Magazine Ads• Pros: Great for local business.• Cons: Can be costly overtime.• Emails: • Pros: Great to build a niche marketing.• Cons: Spamming laws, as well bulk mail.• Social Media:• Pros: Great for finding out what your customer is thinking
feeling about your product or services.• Cons: If not uses correctly negative information can
spread quickly about your services.
Why is Video Good As A Marketing Tool
• Video is great for product demonstration.• Video is great for educating your target on
your services.• Promoting your business.• Video is great for building relationships.• Video can track your target market, use
video analytics.• Websites to check out: Viddler.com,
tubemogual.com,Comf5.com
Mobile The Next Wave.• SMS(SMS) is the text communication service
component of phone , web or mobile communication systems, using standardized communications.
• Websites to check out: http://www.mobilestorm.com
• Multimedia Messaging Service, or MMS, is a standard way to send messages that include multimedia content to and from mobile phones. It extends the core SMS (Short Message Service) capability that allowed exchange of text messages only up to 160 characters in length.
Now build your campaign.• Remember the P’s.• Remember your target. • In building your campaign, make sure you pick
the right weapon for the job.• Put together a perfect combo of advertising
weapons.• Don’t think like a consumer, think like an investor
when you choosing an advertising weapon.• Think long term when investing, and invest
conservatively.
The Sales Funnel ,orMarketing Matrix.
• Remember you must build a campaign that reaches majority of target market.
• Realizes that just because you maybe reaching your target does not mean they are ready to buy.
• The average sales conversion is 1%
Promotion is a cooperative.Make sure all of your
promotional tool are working together.
Example, your email campaign should lead your customer to your website were they can buy your product.
Your social networks should have videos explain the benefits of your services.
Recap your checklist for marketing strategies.
• Know your target. • What will be your promotional weapons of
choices. • Know your competitive advantage, or (u.s.p)• Make sure you express these clearly to your
target.• What do you want your promotional plan to
accomplishes?• what will be your budget?
• Let us help you with your marketing campaign.• www.griotsrollproduction.com• Blog: www.griotsroll.wordpress.com/• E-mail us at:
[email protected]• or call (212) 281-2286
Any Questions Please Contact Us
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