Welcome ToPossible Web Marketing
What is Search Engine
What is SEO
Types Of SEO
SEO Cycle
Search Engine Basics
SEO Procedure
Important SEO Abbreviation
On Page SEO Elements
Off Page SEO Elements
Agenda/Topics To Be Covered
A software program or script available through the Internet that searchesdocuments and files for keywords and returns the results of any files containingthose keywords. a search engine is a coordinated set of programs that includes: A spider (also called a “Crawler" or a “Bot") that goes
to every page on every Web site that wants to besearchable and reads it, using hypertext links on eachinternal pages or interlinked other pages.
A program that creates a huge index from the pages that have been read
A program that receives your search request, compares it to the entries in the index, and returns results to you.
What is Search Engine
What is Search Engine Optimization (SEO)
Search engine optimization ( SEO ) is a method to increase a Website's trafficfrom "free" , "organic" listing on search engines. It also helps search enginesTo find and rank your site higher than the millions of other sites in response toa search query.
• On Site user engagement features• Social Media & Viral Marketing
Social
SEO
On Page Optimization Off Page Optimization
TYPES OF SEO
Search Engine Optimization Cycle
SEO
Crawling: To discover
the web pages on
the internet
Indexing: To build an
index to facilitate
query processing
Query Processing: Extract the
most relevant
page based on user's
query terms
Ranking: Order the
result based on relevancy
Search Engine Basics
How Search Engine Works
The Web Server Sends the query to the Index servers. The content inside the index Servers is similar to the index in the back Of a book – it tells which pages contain the Words the match the query.
The query travels to the doc servers, which Actually retrieve the stored documents and Snippets are generated to describe each Search results.
The search results are returned to the user In a fraction of a second.
Important SEO Abbreviation
Server Status Code Error
200 – Status ok
301 – Moved Permanently/New Location
404 – Not Found URL/Webpage
On Page SEO Elements
On-Page SEO Checklist
•Always start with keyword selection, research and testing•Meta Description tag•ALT Tags•H1 Tags•URL Structure•Internal Link Strategy•Content•Keyword Density•Site Map - Both XML and User Sitemap•Usability and accessibility•Track target keywords
On-page SEO mistakes
•Duplicate content•URL variants of the same pages•Off-site images and content on-site•Duplicate title tags•Duplicate Meta Description
Spammy SEO tactics
•Hidden text•Hidden links•Keyword repetition•Doorway pages•Mirror pages•Cloaking
Off Page SEO Elements
Off-Page SEO Checklist
•Always start with keyword research, testing and selection•Use Keywords in link anchor text•Obtain links from high ranking publisher sites•One-way inbound links•Deep linking•Target a large list of keywords•Track all active keywords and refine strategy as required
Off Page Techniques
•Article Submission•Press Release Distribution•Social Bookmarking•Directory Submission•Blog Commenting•Classified Ads Posting•Forum Commenting•Guest Posting•Free Business Listings•Document Sharing•Web 2.0 Promotion•Q+A sites•Video Marketing
Do Not Use off-page SEO
spamming tactics
•Link farms (sites with 100+ outbound links per page)•Using irrelevant keywords in your link-ads•Garbage links•Link churning•Hidden inbound links
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