SEVEN BASIC ELEMENTS OF A BUSINESS PLAN
• History and background
• Goals and objectives
• Products or services
• Form of ownership
• Management and staffing
• Marketing
• Current and projected financial statements
Chapter 5Slide 1
HISTORY AND BACKGROUND
• Describing how you came up with your idea can help lenders, investors, and others understand how your business will operate.
Chapter 5Slide 2
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