Chapter 5 Writing Business Messages 1Chapter 5 - Copyright 2014
Pearson Education, Inc. publishing as Prentice Hall
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Learning Objectives 1.Being sensitive to audience needs
2.Building strong audience relationships 3.Controlling your style
and tone 4. Choosing strong words for a message 5.Composing
effective sentences 6.Writing unified, coherent paragraphs 7.Using
technology to format messages 2Chapter 5 - Copyright 2014 Pearson
Education, Inc. publishing as Prentice Hall
Slide 3
Adapting to Your Audience: Being Sensitive to Audience Needs
3Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as
Prentice Hall
Slide 4
The You Attitude 4Chapter 5 - Copyright 2014 Pearson Education,
Inc. publishing as Prentice Hall SpeakingWriting
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Practice Etiquette 5Chapter 5 - Copyright 2014 Pearson
Education, Inc. publishing as Prentice Hall Respect Diplomacy
Tactfulness
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Positive Emphasis 6Chapter 5 - Copyright 2014 Pearson
Education, Inc. publishing as Prentice Hall Avoid Negative Language
Substitute Euphemistic Terms
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7Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing
as Prentice Hall Bias-Free Language Gender Race Ethnicity Age
Disability
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Summary of Discussion Copyright 2014 Pearson Education, Inc.
publishing as Prentice Hall 8Chapter 5 -
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Adapting to Your Audience: Building Strong Relationships
9Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as
Prentice Hall
Slide 10
Establish Credibility 10Chapter 5 - Copyright 2014 Pearson
Education, Inc. publishing as Prentice Hall Honesty Objectivity
Awareness Expertise
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Establish Credibility 11Chapter 5 - Copyright 2014 Pearson
Education, Inc. publishing as Prentice Hall Endorsements
Performance Sincerity Confidence
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Company Image 12Chapter 5 - Copyright 2014 Pearson Education,
Inc. publishing as Prentice Hall Communication Style Communication
Guidelines
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Summary of Discussion Copyright 2014 Pearson Education, Inc.
publishing as Prentice Hall 13Chapter 5 -
Slide 14
Adapting to Your Audience: Controlling Style and Tone 14Chapter
5 - Copyright 2014 Pearson Education, Inc. publishing as Prentice
Hall
Slide 15
Conversational Tone Copyright 2014 Pearson Education, Inc.
publishing as Prentice Hall 15Chapter 5 - Dont confuse texting and
writing Avoid stale and obsolete language Avoid preaching and
bragging Be careful with intimacy and humor
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Plain Language 16Chapter 5 - Copyright 2014 Pearson Education,
Inc. publishing as Prentice Hall Read It! Understand It! Take
Action!
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Use the Right Voice 17Chapter 5 - Copyright 2014 Pearson
Education, Inc. publishing as Prentice Hall Active Passive Direct
Assertive Indirect Diplomatic
Slide 18
Summary of Discussion Copyright 2014 Pearson Education, Inc.
publishing as Prentice Hall 18Chapter 5 -
Slide 19
Composing Your Message: Choosing Powerful Words 19Chapter 5 -
Copyright 2014 Pearson Education, Inc. publishing as Prentice
Hall
Slide 20
Selecting Words 20Chapter 5 - Copyright 2014 Pearson Education,
Inc. publishing as Prentice Hall Correct WordsCorrect Words
Effective WordsEffective Words
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Understanding Words Copyright 2014 Pearson Education, Inc.
publishing as Prentice Hall 21Chapter 5 - Denotation
Connotation
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Balancing Words 22Chapter 5 - Copyright 2014 Pearson Education,
Inc. publishing as Prentice Hall AbstractionConcreteness Concepts
Qualities Characteristics Tangible Objective Visualization
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23Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing
as Prentice Hall Powerful Words Familiar Words Clichs &
Buzzwords Technical Jargon Finding Precise Words
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Summary of Discussion Copyright 2014 Pearson Education, Inc.
publishing as Prentice Hall 24Chapter 5 -
Slide 25
Composing Your Message: Writing Effective Sentences 25Chapter 5
- Copyright 2014 Pearson Education, Inc. publishing as Prentice
Hall
Slide 26
Sentence Types 26Chapter 5 - Copyright 2014 Pearson Education,
Inc. publishing as Prentice Hall Simple One Main Clause One Subject
& Verb One Main Clause One Subject & Verb Compound Two Main
Clauses Join By Conjunction Two Main Clauses Join By
Conjunction
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Sentence Types 27Chapter 5 - Copyright 2014 Pearson Education,
Inc. publishing as Prentice Hall Complex One Main Clause A
Dependent Clause One Main Clause A Dependent Clause Compound
Complex Compound Complex Two Main Clauses A Dependent Clause Two
Main Clauses A Dependent Clause
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Using Sentence Style 28Chapter 5 - Copyright 2014 Pearson
Education, Inc. publishing as Prentice Hall Emphasize Key Thoughts
Use More Words Sentence Subjects Dependent Clauses Position the
Words
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Summary of Discussion Copyright 2014 Pearson Education, Inc.
publishing as Prentice Hall 29Chapter 5 -
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Composing Your Message: Crafting Unified, Coherent Paragraphs
30Chapter 5 - Copyright 2014 Pearson Education, Inc. publishing as
Prentice Hall
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Paragraph Elements Topic SentenceSupport SentencesTransitional
Elements 31Chapter 5 - Copyright 2014 Pearson Education, Inc.
publishing as Prentice Hall
Slide 32
Paragraph Options Copyright 2014 Pearson Education, Inc.
publishing as Prentice Hall 32Chapter 5 - Illustration
Classification Cause & Effect Problem & Solution Compare
& Contrast
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Summary of Discussion Copyright 2014 Pearson Education, Inc.
publishing as Prentice Hall 33Chapter 5 -
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Using Technology to Compose and Shape Your Messages 34Chapter 5
- Copyright 2014 Pearson Education, Inc. publishing as Prentice
Hall
Slide 35
Format with Technology Style sheets and sets, templates, and
themes Boilerplate and document components Auto-correction and
auto-completion File merge and mail merge Endnotes, footnotes,
tables of contents, and indexes 35Chapter 5 - Copyright 2014
Pearson Education, Inc. publishing as Prentice Hall
Slide 36
Summary of Discussion Copyright 2014 Pearson Education, Inc.
publishing as Prentice Hall 36Chapter 5 -
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Chapter 5 Writing Business Messages 37Chapter 5 - Copyright
2014 Pearson Education, Inc. publishing as Prentice Hall