Self-Service
Limited Service
Self-Selection
Full Service
Direct Selling
Direct Marketing
Automatic Vending
Buying Service
Department Store Specialty Store
SupermarketConvenience Store
• Franchisor owns a trade or service• Franchisor provides system for doing business
Franchisee pays for the right to be part of the system
Target Market
Product Assortment
Procurement
Price
Services
Central Business District Shopping Center
Community Shopping Center
Walls Lighting
Floors Signage
Ordering
Warehousing
Inventory
Selling & Promotions Warehousing Transportation
Financing Risk Bearing Market Information
How should orders be handled?
Where should Stock be located?
How much stock be held?
How should goods be shipped?
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