Chapter
1 Careers in Floriculture
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
• Discuss different types of floriculture careers
• Describe educational requirements for a career in floriculture
• Identify continuing educational opportunities for floral designers
• Explain AIFD certification and accreditation process
• Describe characteristics employers look for in employees
Objectives
Mila Supinskaya/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Careers in Floriculture
• Name some floriculture careers.• What types of backgrounds are
needed to qualify for these careers?
David FR/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Careers in Floriculture (continued)
There are many career opportunities in floriculture
• Entrepreneur • Floral Designer• Salesperson• Delivery Person• Freelance Floral
Designer• Specialty Florist• Event Florist• Wedding Florist
• Commercial Grower• Wholesale Florist• Movie and TV Set
Floral Designer• Interiorscaper• Designer• Product Developer• Education and
Research
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Commercial Growers
• Produce plants, cut flowers, and foliage• Plants grown in greenhouses or open fields• Background in plant science
Ruud Morijinl/Shutterstock.com, ,
Hans Engbers/Shutterstock.com ,
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Wholesale Florists
• Sell all types of plant materials
• Sell hard goods such as glassware, floral foams, and wire
• Purchase products from growers and sell to retail florists
Sura Nualpradid/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Retail Florists
• Full-service flower shop• Limited-service flower shop• Bucket shop• Specialty shop
Lynn Watson/Shutterstock.comMJTH/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Full-Service Flower Shops
• Delivery service
• Wire service• Wedding
flowers
Ekaterina Pokrovskaya/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Full-Service Flower Shops
• Funeral flowers• Retail floral production
Rocky33/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Limited-Service Flower Shops
• Focus on one type of specialty service
• Do not deliver• Do not offer wire services• Sell to a specific targeted
clientele
Shulevskyy Volodymyr/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Bucket Shops
• Provide only cut flowers
• Predominately cash-and-carry sales
• Flowers by the stem
• Flowers by premade bunch
Zbynek Jirousek/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Specialty Shop
• Provide specialization • Wedding specialty• Silk floral specialty
Ekaterina Pokrovskaya/Shutterstock.com, Ekaterina Pokrovskaya/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Owners or Managers
•Take orders•Arrange delivery•Train employees•Administrative tasks
MJTH/Shutterstock.com, CandyBox Images/Shutterstock.com
•Condition plant materials on arrival•Order and purchase supplies•Crete eye-appealing displays•Advise customers on flower and plant
care
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Floral Designers
• Produce everyday designs• Must be creative• Knowledge of floral material• Knowledge of design styles• Knowledge of techniques• Knowledge of mechanics
Goodheart-Willcox Publisher
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Salesperson
• Good at customer relations• Has empathy for the
customer• Knows store policies• Tactfully resolve problems• Interpret what a customer
wants to express
Iakov Filimonov/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Delivery Person
• Representative of business
• Service is the nature of the floral business
• Knowledge of the area for delivery efficiency
Sean Locke Photography/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Freelance Designers
• Highly-skilled withflexible schedule
• Name some advantages of being a freelance designer.
• Do you think there are disadvantages to being a freelance designer? If so, what are they?
CandyBox Images/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Freelance Designers (continued)
• Positive personality and flexible enoughto meet client demands
• Work at retail shops to fill high-volume orders
• Present educational programs
• Design promotionsDragon Images/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Specialty Florists
Event or Studio• Coordinate look based
on a theme• Understand spatial
relationship and scale
Online and Wire Service• Meet standards and
participate in order-filling process
Aleksie/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Caterers
• How would a catereruse floral designs?
• Would it be important for the floral designer and caterer be aware of each other’s plans? Why?
andreasnikolas/Shutterstock.com,Karen Grigoryan/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Movie and TV Set Designers
freesoulproduction/Shutterstock.com
• Knowledge of period designs and flowers
• Knowledge of period mechanics and styles
• Responsible for outdoor scenes• Why would a movie or TV set
designer need to know about period designs and styles?
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Interiorscape Designers
• Enhance indoor environments
• Create interiorscapes to complement architecture
• Can you name five places you have seen the work of an interiorscape designer?
Scott Prokop/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Wedding Designers
nanka/Shutterstock.com/Paul Rick Studio/Shutterstock.com
• Excellent communication skills • Detail-oriented• Excellent business skills• Up-to-date with style and
color trends
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Product Developers
• Design accessories• Develop product lines• Keep track of color
trends
Loskutnikov/Shutterstock.com, RACOBOCVT/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Education and Research
• Instructor• Flower research• Plant research• Behavioral therapy
mtr/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Training and Education
Hands-on Application
Associate Degree
Bachelor Degree
Competitions• National FFA• SAIFD• State floral associations• Why would it be a wise
move to join floral associationsand participate in competitions?
artcasta_/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Continuing Education
• Classes• Presentations• Conferences• Associations• Networking
• Why would you want to attend floriculture presentations and conferences?
• How is networking valuable?Konstanin Chagin/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Certification Process
• Knowledge• Skills• Hands-on exams• Written exam
Diedie/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Certification Benefits
• Earn credentials and experience
• Demonstrates commitment• Teachable• What are some of the
benefits to becoming certified as a floral designer?
Dean Mitchell/iStock/Thinkstock
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
American Institute ofFloral Designers (AIFD)
• Certified Floral Designer (CFD)• AIFD Fully-accredited designer• Requirement of Continuing
Education Unit• Student chapters (SAIFD)• Professional Floral Design
Evaluation (PFDE)
Outta the Box by Bryan Swann, Karin’s Florist, Vienna, VA
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Employment
• Applying for a job• Building a résumé• Creating a portfolio• Interviewing• Employability• Work habits• Personal habits
Robert Kneschke/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website.
Employability
• Work and personal habits• Good citizenship• Team player• Responsibility• Professionalism• Organization• Self-confidence
Kinga/Shutterstock.com
Top Related