Channel IQ55 W Monroe, 22nd Floor
Chicago, IL 60603312.585.3900
www.channeliq.com
Channel IQ | Know What You Don’t Know Series:
Finding the Un-findable | BP Investigation TacticsDavid Howell | Director, Brand Protection, Channel IQDustin Busmann | Investigation & Enforcement, Channel IQ
Seven Points | Finding the Un-Findable
Why, and to what lengths will online sellers use to hide their identity from manufacturers? How do they do it?
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Seven Points | Finding the Un-Findable
What are some of the indirect ways that third-party sellers might use to get a hold of the the products they are selling?
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Seven Points | Finding the Un-Findable
What are some of the steps a brand or manufacturer can take against a seller they identify?
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Seven Points | Finding the Un-Findable
Why is searching public domain sources the best way to find information?
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Seven Points | Finding the Un-Findable
What about a case where the violator is identified as a current authorized seller, or a distributor?
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Seven Points | Finding the Un-Findable
What can potentially happen if it a manufacturer enforces their policy against unauthorized or authorized sellers?
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Seven Points | Finding the Un-Findable
What measures can a manufacturer or brand take to prevent this problem?
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What are We Looking For?If you can find a State, you know where to begin looking
By looking over the feedback portion of the site we find a feedback record with a postal tracking number.
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What are We Looking For?If you can find a State, you know where to begin looking
Using this tracking number, the point of origin is definitely California.
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What are We Looking For?Public sources yield a lot of information
By searching the California public business registration database we find a likely match
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What are We Looking For?Public sources yield a lot of information
Where there is one, there might be two…
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What are We Looking For?Public sources yield a lot of information
I wonder what else might be at these addresses
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What are We Looking For?Public sources yield a lot of information
BBB is a great source of information.
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What are We Looking For?Public sources yield a lot of information
Phone numbers can survive address changes.
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What are We Looking For?Public sources yield a lot of information
Business registrations can reveal your aliases too if you are not careful.
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What Was the Outcome?
• Channel IQ connected the dots• Channel IQ handed the investigation to Client• Client chose to execute on the information
PRODUCT PURCHASE
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What Does an Investigation Look Like?Detailed Evidence to the findings, and supporting the conclusion
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• Based on type of infringement and Marketplace
• Intellectual Property Enforcement Letters • Digital Millennium Copyright Act• 1st and 2nd Round
• Marketplace IP Rights Take Down Submissions• When Applicable per Marketplace
• UDRP – Domain Enforcement • When specific to a Domain Name Infringement
Enforcement Actions?What can we do?
(LOGO) BrandManufacturer
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2014 Upcoming Webinar
Tuesday, December 30The Good, the Bad, the Ugly | Best Practices for Research, Investigation and Enforcement, 2014 - 2015
Channel IQ “Know What You Don’t Know” Series
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55 West Monroe22nd FloorChicago, IL 60603312.585.3900
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Channel IQ55 W Monroe, 22nd FloorChicago, IL 60603www.channeliq.com
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Thank You
David Howell: [email protected]