Changing the Face of
Belgian Football@bobmadou
Business Director
D x V + F > R
D = Dissatisfaction R = Resistance to change
V = VisionF = First steps
The Change Formula
D x V + F > R
D = Dissatisfaction R = Resistance to change
V = VisionF = First steps
Formula for Change
What is a brand ?
Image september 2011
D x V + F > R
D = Dissatisfaction R = Resistance to change
V = VisionF = First steps
Formula for Change
Belgian Football
Servicing & Insuring 400.000 members & 2200 clubsOrganizing 11.000 matches per weekend
Administrating 250.000 matchsheets and ref. ReportsServicing 1 head, 9 regional offices & 1 nat traincentre
Managing 160 peopleManaging 90.000 affiliations & 30.000 transfers
Dealing with over 1500 disciplinary casesOrganizing 130 events
Organizing the Cofidis Cup Training 6000 Referees
Managing 800 volunteersSupporting & coaching all National Teams
Supporting, coaching & exploiting the Belgian Red Devils
Service Organisation
ambitions
conditions
6 strategic goals for Growth for 2016
4 strategic goals for Winning for 2016
50 Operational Goals for 2014
D x V + F > R
D = Dissatisfaction R = Resistance to change
V = VisionF = First steps
Formula for Change
Better Brand
Better Cultur
e
Better Service
Better Brand
Better Cultur
e
Better Service
Communicate through brands based on stakeholder groups
©BELGIAN FOOTBALL
Belgian Football
Samen op weg naar de grootste supporters-
club ooit voor de Rode Duivels …
4 strategic goals for Winning in 2016
www.everydayfootball.be
Please provide your ideas on
#NEWRBFA
Thank you
D x V + F > R
@bobmadou
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