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TITLE
DESIGNINGBUSINESS MODELS
THAT ROCK!
TITLE
Designing Business Modelsthat Rock!
@nickdemey
Free cars! How is that possible?
VS
Why.
Rudy, Angry Belgian
Steak Friet €2.5
It’s not about the product...
. 99% tools
product
. 99% tools
product
Service
. 99% tools
product
Business Model
Service
. 99% tools
product
x25 competitive advantage
source: IBM
.
71%
29%YesNo
Looked at succesful models of other industries?
Source: Board of Innovation, 2010
What?
Business Models
Business ModelsMore than money transactions
Business ModelsMore than money transactions
Explore alternative distribution options,pricing tactics, partners, emotions,...
How!
Visual!
Why work with a visual language
Bird
Why work with a visual language
Bird
10%remembers
Why work with a visual language
Bird
10%remembers 65%
remembers
Generate ideas!
Make ideas tangible?
Rationalize & verify?
27/04/10
Product vs Business innovation
Product innovation Business innovation
27/04/10
Product vs Business innovation
Product innovation Business innovation
27/04/10
Product vs Business innovation
Product innovation Business innovation
?
Consumer
- Business Model Blocks -
- Business Model Blocks -
- Transactions -
27/04/10
Quirky.comExample case: “Quirky raised the bar for co-creation
platforms by paying out influencers. Every week 2 new
products are being launched.”
+500 people co-designed 1 new iPad stand*
*quirky.com/products/30-Cloak-iPad-Case
27/04/10
27/04/10
The Business Model behind Quirky.coma co-creation platform + e-shop
Inventors pay $99 to submit their idea to this co-creation platform. After
selection a community of designers will co-design and improve this product.
pitch your business model visually via this free template
IncIncHQHQ
Quirky.comProduct ideainitiator
Product idea
Exposure
Product Designer
IncIncIncInc
Design company
Community
Co-design product
5
$99
by BoardofInnovation.com
27/04/10
The Business Model behind Quirky.coma co-creation platform + e-shop
Suppliers will set a minimum amount on the pre-sales. If enough people buy
this product, it will be go into production.
pitch your business model visually via this free template
IncIncHQHQ
Quirky.comProduct ideainitiator
Product idea
Exposure
Product Designer
IncIncIncInc
Design company
Community
Co-design product
Product Buyer
New product
5
Money
5
$99
Supplierproduction only starts
when enough pre-sales
by BoardofInnovation.com
27/04/10
The Business Model behind Quirky.coma co-creation platform + e-shop
Revenues from the e-shop are shared with the community. 30% of profit goes
to the initiator. 30% will be proportionally divided amongst the influencers.
pitch your business model visually via this free template
IncIncHQHQ
Quirky.comProduct ideainitiator
Product idea
Exposure
Product Designer
IncIncIncInc
Design company
Community
Co-design product
Product Buyer
New product
5
Money
5
$99
5
30% of profit
5
part of 30% profitbased on contribution
5
part of 30% profitbased on contribution
Supplierproduction only starts
when enough pre-sales
by BoardofInnovation.com
- Sector mapping -
- Let’s get to work! -
Quest.
Quest: Waze
Perspective 1
From users perspectiveWhy would users/drivers pay?
Perspective 2
From 3th party perspectiveEarn on data?
Remarkable partners?Not just advertising?
Case.
Pitch
3 take-aways
download templates at www.boardofinnovation.com
3 take-aways1. Learn from other industries!
download templates at www.boardofinnovation.com
3 take-aways1. Learn from other industries!
2. Design your business model
download templates at www.boardofinnovation.com
3 take-aways1. Learn from other industries!
2. Design your business model
3. Explore alternative routes
download templates at www.boardofinnovation.com
Thanks!
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