Definition
• A planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.
Coordinating Media
Implementing
Communication Companies
Top Related
Integrated Mrkt Communications
Chapter 14: Integrated Marketing Communications … 14.doc · Web viewWhat's Ahead The Marketing Communications Mix Integrated Marketing Communications The Changing Communications
Integrated & Creative Communications
Integrated BTL Marketing Communications. Integrated BTL Marketing Communications Integrated BTL Marketing Communications Integrated Marketing Communications.
Ch16 what is an integrated marketing communications program
Ch16 role of marketing communications
Integrated Communications Platform
Ch16 developing effective marketing communications