The Revolution Casual Game Development
by a New Generation of Iranian Game Developers
Present by: Ahmad AhmadiCommercial Marketing DirectorIRAN Video Games Foundation
Welcome to Iran!
• Iran's population is 75 million
• One of the Youngest countries in the world.
• 37 million Internet users
• Women Includes 42% of Total Internet Users
• 46 million mobile users.
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Among top 15 high internet users
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#1 Internet Users in Middle East
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Iran’s Game Development Community
• Leader Of Game industry in Middle East
• More than 20 million Gamers(28% of Population)
• 40 million hours per day playing time
• 95 active game developer studios
• Largest market and the highest numbers of studios in the Middle East.
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Iran Computer/Video Games Foundation
• Non Governmental Organization
• Was established on 2007
• Directly / indirectly supports game studios and indie developers
• Established The First Games Development Institute providing academic frameworks
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From 2007 supported Iranian games, and almost 60 games were produced like: Garshasb, Mirmahna, Mitra planet, Age of Pahlevans, Asmandez, Nader’s Blade, …
Main Objectives of Video Games Foundation;
• Supporting game development in Iran.
• Establish and Organize the first Game Rating system (ESRA) between Islamic Countries (2007)
• Enhancing video game development knowledge in Iran.
• Establishes The First Games Education Institute (2011)
• Holding Local festivals and Int’l Tehran Game exhibition
• Attending in Global festivals, regional and International exhibitions for presenting the achievements of Iran in video games.
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ESRA
• Entertainment Software Rating Association (ESRA)
• Was established in 2007 by Iran Video Games Foundation which is a self-regulatory organization
• Is in charge of age and content ratings
• Its Plan is to achieve a place where it can be able to define the best age for each Video game.
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Promoting Casual Game Development
Iran Video Game Foundation helps promoting casual gaming for local developers.
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• Market demand and user behavior analysis
• Game expos and festivals for casual audience
• Promotion events for game developers
• Game development institute
Market demand and user behavior analysis
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• User analysis and production/target market segmentation
• Casual game production flow analysis
• Evaluation of casual market opportunities and customer demands
• Finding ways to satisfy the increasing casual demand
Age SEX
Boys Girls
…. …. ….
Game expos and festivals for casual audience
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• By holding different annual expos andfestivals, the target audience gets achance to know the games
• More than 250,000 visited InternationalTehran Game Festival in 2011.
Promotion events for game developers
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• Regular game jams andworkshops are being heldfor game developers
• Talented independentdevelopers are picked andsupported
• 12 student game jamevents have been held since2011
Game development institute
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• First and second generation of game developers are now mixing their experience with academic courses to guide the third generation.
• National Game Development Institute has official started in 2011 and now has more that 250 student in Programming, Art and Game Design departments.
First waves of casual games are promising!
• Although we have started a little late but the third generation of game developers are vastly entering casual game design.
• There are games in each main casual game genres available on different platforms:– Hidden Object games (Shaban)– Puzzle games (L!ght Deluxe)– Match 3 games (Jewel-Like!)– Physic-based puzzle Games (Thermo Box)– Social games (My FC)– Online Strategy games (King’s Era)
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