1 • Computer-based exam

2 • Exam type: multiple-choice, Image-based Multiple Choice, Matching and Hot Spot questions

3 • Exam time: 3 hours

4 • Exam site: Pearson VUE test center at UBT Campus in Dhahban or at any other site CERTIFICATION

© 2019 UBT EXECUTIVE EDUCATION. All Rights Reserved

ee.ubt.edu.saubt ee

Jeddah, Kingdom of Saudi ArabiaPhone: +966 55 074 0067, +966 12 692 9028Email: ee@ubt.edu.sa

King Road Tower, 27th Floor, O�ce 2701-2702

CDMP

• Master the key concepts of digital and how it changes customer behaviour and its implications

• Recognize the importance of having an online presence to business strategy

• Understand the bene�ts of social media in supporting marketing, sales and branding

• Make use of social media as a customer service channel

• Deal with the challenges, risks and reputation issues that a�ect organizations and the need for management

• Achieve business goals by adopting a digital mindset

PROGRAM OVERVIEWWith the rapid change of the market demands and the emerging technology, the traditional selling and marketing means are becoming less e�cient in the modern market. This program is therefore designed to provide an in-depth and comprehensive introduction to the core essentials of digital marketing.

This quali�cation goes through all the core essentials of digital marketing resources, tools, and activities that the modern marketing experts use in acquiring new clients online. It also fosters the ability to create, manage and track campaigns and design digital strategies online.

• Marketing Practitioners and Executives

• Senior Management

• IT Managers

• Business owners

• Sta� responsible for developing a digital marketing strategy

• Those willing to pursue a career in digital marketing

CERTIFIED DIGITAL MARKETING PROFESSIONAL

PARTICIPANTS

OBJECTIVES

PROGRAM LEVEL

SeniorMiddleEntry

4 Days

DURATION

9:00 am – 4:00 pm

TIME FEES

Include:• Preparation kit • Certi�cation exam 7,875 SR (VAT inclusive)

© 2019 UBT EXECUTIVE EDUCATION. All Rights Reserved

ee.ubt.edu.saubt ee

Jeddah, Kingdom of Saudi ArabiaPhone: +966 55 074 0067, +966 12 692 9028Email: ee@ubt.edu.sa

King Road Tower, 27th Floor, O�ce 2701-2702

ABOUT HRCIThe HR Certi�cation Institute® (HRCI®) mission, helping people and organizations perform better, grows out of a more than 40-year commitment to certi�cation rigor and continuous learning excellence aimed at advancing global HR practices. Just as HRCI® has earned its standing as a premier, fully accredited HR certi�cation organization, HRCI® certi�ed professionals have earned reputations for possessing the skills and knowledge needed to mitigate workplace risks and enhance people-driven business results.HRCI® credentials are available, internationally and in the U.S., for students, early-career HR professionals, senior HR professionals and non-HR managers.

UBT Executive Education is the Strategic Partner of AAPM in Saudi Arabia.

ABOUT DMIThe Digital Marketing Institute is the global certi�cation standard in digital marketing and digital selling education, where its certi�cations deliver best current practice, theory and applied skills in digital, and are recognized and respected across all industry sectors.

The programs are overseen by the Global Industry Advisory Council, which members includeGoogle, Facebook, Twitter, LinkedIn, Microsoft, Hubspot, The Economist, IBM and Coca Cola.

UBT Executive Education is the Executive Education Partner of the Digital Marketing Institute.

UBT EXECUTIVE EDUCATION PROGRAMS

• UBT EXECUTIVE EDUCATION - HRCI aPHRI ASSOCIATE PROFESSIONAL IN HUMAN RESOURCES – INTERNATIONAL

• UBT EXECUTIVE EDUCATION - HRCI PHRi PROFESSIONAL IN HUMAN RESOURCES – INTERNATIONAL

• UBT EXECUTIVE EDUCATION - HRCI SPHRi SENIOR PROFESSIONAL IN HUMAN RESOURCES - INTERNATIONAL

• UBT EXECUTIVE EDUCATION - ACCA CERT IFRS CERTIFICATE IN INTERNATIONAL FINANCIAL REPORTING STANDARDS

• UBT EXECUTIVE EDUCATION - ACCA DIPL IFRS DIPLOMA IN INTERNATIONAL FINANCIAL REPORTING STANDARDS

• UBT EXECUTIVE EDUCATION - ACCA CERT IA CERTIFICATE IN INTERNATIONAL AUDITING

• UBT EXECUTIVE EDUCATION - AASBC ASMEC ACCREDITED SME CONSULTANT

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• UBT EXECUTIVE EDUCATION - AAPM CIPM CERTIFIED INTERNATIONAL PROJECT MANAGER

• UBT EXECUTIVE EDUCATION - GAFM CICP CERTIFIED INTERNATIONAL COMMUNICATION PROFESSIONAL

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• UBT EXECUTIVE EDUCATION - DMI CDMA CERTIFIED DIGITAL MARKETING ASSOCIATE

• UBT EXECUTIVE EDUCATION - DMI CDMP CERTIFIED DIGITAL MARKETING PROFESSIONAL

• UBT EXECUTIVE EDUCATION - DMI DSSP CERTIFIED DIGITAL & SOCIAL SALES PROFESSIONAL

• UBT EXECUTIVE EDUCATION - DMI DMS-SP DIGITAL MARKETING SPECIALIST – STRATEGY & PLANNING

ABOUT UBT EXECUTIVE EDUCATIONThe Executive Education of the University of Business and Technology (UBT) is a leader in professional training and career development for executives and practitioners in major �elds of business, management and IT.

Founded in Jeddah in 2008 and located at the prestigious King Road Tower, UBT Executive Education provides international certi�ed programs and exams for both individuals and corporations.

With an eye on quality and the other on performance, UBT Executive Education delivers training programs in several countries and has trained professionals from more than 80 companies and institutions.