Download - Cereal Brief

Transcript

Create an exhibition which celebrates the uniqueness of cereal packaging, while enjoying the taste of large variety of cereals on the market.

+ Lighthearted + Fun + Loud+ Celebratory

+ Designers interested in packaging design.+ Adults and families interested in nostalgic cereals and their packaging. + Cereal lovers.

To put on an exhibition where people can look at how packaging for cereals used to be while getting the chance to re-live their childhood by trying the cereals again.

Breakfast cereal is made out of processed grains and is often our �rst meal of the day. Many people prefer the retro packaging of cereal which reminds them of their youth.

+ Screen printed posters around gallery.+ Lea�et / book about cereal.+ Branded bowls and spoons for visitors to eat cereal out of. + Gallery space way�nding+ re-packaged cereal to match retro designs.

Way�nding material for gallery / exhibition space.

Lea�et or book with information about the exhibition and the cereals involved.

Screen prints of cereal packages to hang in exhibition.

Promotional posters promoting exhibition.