Strategic Building Blocks for your Digital Transformation Strategy
Social Business Arena @ CeBIT - Hanover | 16 March 2015
David Terrar | Founder & CXO – Agile Elephant | @DT on Twitter
innovation | digital transformation | value creation | (r)evolution
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ”
Alvin Toffler
Agenda
• About the new business landscape
• Digital Enterprise Wave
• Who owns the future?
• The Management Shift
• Leading Digital
• Digital Transformation – a definition
• How do you transform?
• 8 Strategic Building Blocks
• The key message
Forums – Usenet in the 70s, web based forums & bulletin board services start ‘94 – online journals ‘94
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Being Digital – Nicholas Negroponte – moving atoms to bits – published Jan ‘95
Wikis – Ward Cunningham installs first wiki Mar ‘95
Blogging – term “weblog” John Barger Dec ’97, “blog” used as noun and verb Peter Merholz Apr ‘99
Wikipedia – opens Jan ‘01
WordPress – first released May ‘03
LinkedIn – launches May ‘03
Flickr – launches Feb ‘04, acquired by Yahoo Mar ‘05
Facebook – launches Feb ‘04
iPhone – announced Jan ‘07, available Jun ‘07
iPad – launches Apr ‘10
Twitter – 1st tweet Mar ‘06, SXSW Mar ’07, Apr ‘07
Instagram – Oct ‘10
Snapchat – Jul ‘11
Tumblr – Feb ’07
WhatsApp – Feb ‘09
Pinterest – Mar ‘10
20 years of a World Gone DigitalThe development of social media, social networks and mobile computing
YouTube – launches Feb ’05, acquired by Google Oct ‘06
Skype – launches Aug ’03, acquired by eBay ‘05, Microsoft May ‘11
Infrastructure
Connectivity
Internet
WiFi
3G & 4G
Human Factors
Entrepreneurship
Crowdsourcing
Millennials
Economic
Outsourcing
Offshoring
Low cost
“Business as Usual” Thinking
Point Social Media Solutions
Siloed Communities
Lack of Integration
Legacy Systems of Record
Business as Usual
We need “Digital” Thinking
Digital and Social inside and out
Business Model Innovation
Systems of Engagement
Design Thinking
Strategy
Skills
Staff
“Shared Values”
Structure
Systems
Style
Hard Systems
Soft Systems
Integrates “hard” and “soft” business systems in a structured way
“technology neutral”
Includes employee engagement
Proven approach
Especially useful for lessons in managing major change
McKinsey 7 “S” Model
The shift to Digital - what are we calling it today?
• Enterprise 2.0 → Social Business → Digital Transformation
• You need an ESN or social collaboration platform at the heart
• It’s about much more than technology
Nexus of forces
“The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic.”
Peter Drucker
“At the height of its power, the photography company Kodak employed more than 140,000 people and was worth $28 billion. They even invented the first digital camera. But today Kodak is bankrupt, and the new face of digital photography has become Instagram. When Instagram was sold to Facebook for $1 billion, it employed only 13 people. Where did all those jobs disappear? And what happened to the wealth that all those middle-class jobs created?”
Jaron Lanier
Digital Transformation – a definition
Digital transformation is the process of shifting your organisation from a legacy approach to new ways of working and thinkingusing digital, social, mobile and emerging technologies. It involves a change in leadership, different thinking, the encouragement of innovation and new business models, incorporating digitisation of assets and an increased use of technology to improve the experience of your organisation's employees, customers, suppliers, partners and stakeholders.
References
Not for reading – just for reference
http://en.wikipedia.org/wiki/Nicholas_Negropontehttp://en.wikipedia.org/wiki/Being_Digitalhttp://adjuvi.com/what-is-digital-business-is-it-e-commerce-the-collaborative-economy-or-apis-yes/http://www.industrytap.com/everything-internet-will-be-14-4-trillion-market-by-2020/3054http://www.zdnet.com/article/25-billion-connected-devices-by-2020-to-build-the-internet-of-things/http://www.zdnet.com/article/the-new-cio-mandate/ http://www.jaronlanier.com/futurewebresources.htmlhttp://www.themanagementshift.com/ http://www.amazon.co.uk/Leading-Digital-Technology-Business-Transformation-ebook/dp/B00NE6MG0Y/ref=sr_1_1?s=books&ie=UTF8&qid=1416926793&sr=1-1&keywords=leading+digitalhttp://spartinaconsulting.com/our-services/culture-leadership-valueshttps://www.flickr.com/photos/marine_corps/6032659138http://www.compendian.com/2014/12/do-you-provide-a-one-size-fits-all-approachhttp://gapingvoid.com/2011/07/28/permanent-state/http://themindunleashed.org/2014/10/understanding-flow-eight-steps-enhancing-creativity-productivity.htmlhttp://scn.sap.com/people/community.user/blog/2008/12/31/knowledge-management-in-crmhttp://dschool.stanford.edu/fellowships/2013/10/23/a-design-thinkers-cheat-sheet/
David TerrarAgile Elephant | techUK | EuroCloud UK
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innovation | digital transformation | value creation | (r)evolution
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