3 – 8 MARCH 2009 · HANNOVER
CeBIT 2009:TAKE YOUR BUSINESSTO THE NEXT LEVEL
The world’s No.1 marketplace for digital business
NEW: Get the latest from the digital market-
place every day of the year – at cebit.com
www.cebit.com Updated version, September 2008
WELCOME TO CeBIT 2009
More content, more visitors, more business: In 2008 the No.1 marketplace for digital solutions, trends and innovations once again inspired and energized the international ICT industry. With exhibitors reporting over ten million business inquiries in just six days, CeBIT is proof that the market is on the up once more. There’s a new mood of optimism sweeping through the ICT industry – and your successful business future starts here!
New technologies, new trends and developments, cutting-edge innovations – as the top meeting place for the digital industry CeBIT is ideal for making new contacts. An engine driving innovation – and the international forum of choice for knowledge sharing. Leading representatives of business, science and government use the show as a platform for dis-cussing and driving forward the future of ICT. All this creates a vibrant, dynamic environ-ment, full of exciting potential for your business.
Boasting more to see and more opportunities, CeBIT never stands still. New display cate-gories are constantly being introduced, and hot topics of the day, such as eHealth, green IT and mobility, are put centre stage at the show. At the same time an informative and high-quality congress program serves to increase visitor numbers still further – around half a million in 2008, from Germany and all over the world. 80 per cent were trade visitors.
And now you can mobilize additional business potential at cebit.com – a new service launched for 2009, which gives you a round-the-clock online presence in the world’s No.1 digital marketplace. Putting your business online 24 /7 considerably extends your reach and lets you make business contacts quickly and easily, at home and abroad.
New services, a clear display concept and a concerted campaign of visitor recruitment are designed to build on CeBIT’s strong position as the most important event of the year in the ICT business calendar. CeBIT 2009 is going to be a highlight, so make sure you’re in on the action, presenting your products and solutions at the world’s No.1 digital marketplace!
Yours sincerely,
Ernst Raue, Member of the Board at Deutsche Messe
PROFIT FROM THE NEW UPSWING IN THE MARKET
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CONTENTS
ONE PLACE – ENDLESS POSSIBILITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 4 –5
495,000 VISITORS WANT TO SEE YOU! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 6 –7
MEDIA COVERAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 8 –9
HIGHLIGHTS 2008/2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 10 – 11
A HOT TOPIC AT CeBIT 2009: webciety/CeBIT CONCEPT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 12 – 13
cebit.com – YOUR DIGITAL MARKETPLACE /CeBIT HALL BY HALL . . . . . . . . . . . . . . . . . . . . . . p. 14 – 16
BUSINESS PROCESSES/COMMUNICATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 17 – 19
TELEMATICS & NAVIGATION, AUTOMOTIVE SOLUTIONS AND
TRANSPORT & LOGISTICS/IT INFRASTRUCTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 20–21
CONSUMER ELECTRONICS/INTERNET & MOBILE SOLUTIONS . . . . . . . . . . . . . . . . . . . . . . . . . p. 22–23
future parc/ PUBLIC SECTOR PARC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 24–25
TELEHEALTH/BANKING & FINANCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 26–27
PLANET RESELLER /SERVICES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 28–30
PRICES, TERMS & CONDITIONS/HALL 6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 31–33
CeBIT EVENTS WORLDWIDE /iF INTERNATIONAL FORUM DESIGN . . . . . . . . . . . . . . . . . . . . . p. 34–35
YOUR CeBIT TEAM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 36–37
As the fl agship trade fair for the ICT industry, CeBIT is the No.1 marketplace for digital solutions, trends and innovations – and the world’s largest convention on ICT-related topics and issues. CeBIT 2008 was no exception: lucrative business opportunities and fruit-ful contacts with fellow professionals make CeBIT a powerful driver of growth right across the industry. And the perfect place, therefore, for you to showcase your company before an international audience of prospective buyers. It’s a chance not to be missed!
EXPLOIT THE POTENTIAL FOR NEW BUSINESS
ONE PLACE – ENDLESS POSSIBILITIES
CeBIT is the most important
event of the year for the global ICT
industry.
Steve Ballmer, Microsoft
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CeBIT 2009 – A MUST FOR YOUR FUTURE BUSINESS SUCCESS
New topic areas, new visitor groups
CeBIT is always adding new display categories to cover current areas of interest and the latest industry trends. This, of course, attracts new target groups to the show every year.
Well-defi ned target groups for more effective business
Benefi t from the high quota of trade visitors at CeBIT and talk direct to the decision-makers.
One fl agship trade fair, one meeting place
Save yourself time and money: here you can cultivate all your high-value business contacts without having to travel far and wide.
More communication, more knowledge transfer
Exchange information with senior professionals and leading international companies at the industry’s most important networking event.
One goal, profi table investments
Trade visitors to CeBIT 2008 placed orders worth around ten billion euros during the show.
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Asia
Rest of Eastern Europe
Rest of Western Europe
Africa
Australia /Oceania
15,60050,500
700
European Union
North America
South and Central America
2,3002,000
7,000
2,300
3,300
FOREIGN VISITORS ACCORDING TO COUNTRY OF ORIGIN
TRADE VISITORS ACCORDNG TO AREA OF RESPONSIBILITY
Senior management 46,200
Data processing/ IT management 123,600
Telecommunications 31,400
Research, development, design 23,500
Product development 17,300
Planning, work scheduling 13,000
Manufacturing, production 14,800
Production and quality management 6,100
Purchasing, procurement 21,000
Finance, accounting, controlling 17,300
With a large number of visitors from Europe and overseas, CeBIT 2008 once again underlined the extent of your opportunities for making international business contacts in Hannover.
Talk face to face with the right contacts and decision-makers in your line of business. And new contacts like these lead directly to new orders further down the line.
495,000 VISITORS WANT TO SEE YOU!
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Manufacturers of hardware, end-user equipment and infrastructure 17,000
Telecoms services 34,700
Software companies 27,800
IT services, IT consultants 68,600
Service providers and freelance professionals 44,400
Commerce 34,000
Transport and logistics 10,500
Public authorities and institutions 44,100
Skilled trades 9,400
Construction industry 6,500
Banking, fi nance and insurance 15,500
Healthcare and medical technology 12,300
Energy 6,900
Travel and tourism 2,200
Manufacturing industry: 31,400
– Basic materials and primary products 6,900
– Capital goods 19,100
– Automotive industry (including component suppliers) 10,800
– Mechanical and plant engineering 5,400
– Electrical engineering 3,600
– Consumer goods 4,000
– Food and semi-luxuries 1,400
New target groups: all the relevant market players come together at CeBIT. So you have a chance to pre-sent your products to new target groups and open up new areas of business.
Quantity and quality: CeBIT delivers not only large numbers of visitors, but above all a high calibre of visitor – including a high proportion of decision-makers and total planned investments amounting to ten billion euros!
The European Information Technology Observatory (EITO) supplies reliable data and forecasts on the role of Europe within the global ICT market: www.eito.com
EITO – THE KEY ICT MARKETS AT A GLANCE
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BREAKDOWN OF VISITORS ACCORDING TO BUSINESS SECTOR
PRESENCE IN THE MEDIA
Every year CeBIT in Hannover attracts massive media coverage worldwide. As an exhi-bitor you won’t fi nd such a concentrated international media presence anywhere else. Make the most of this unique communication platform to get yourself and your products talked about – in the national and international press!
TRADE PRESS PRESENCE
Every year the world’s press reports at length on CeBIT – and that means on your company too. Whether it’s news agencies such as Reuters, Dow Jones, Bloomberg, AP and dpa or respected papers newspapers such as the Frankfurter Allgemeine Zeitung and the International Herald Tribune: all the major national and international business and trade media send more than 7,000 journalists to CeBIT each year.
MULTI-CHANNEL PRESENCE
When the latest product highlights of the ICT world are presented every year, all eyes turn to Hannover. You too can benefi t from the attention that CeBIT attracts – right across all media channels.
CeBIT 2008
G8 Summit 2007
World Economic Forum 2008
7,000
5,000
500
Trade press
Radio and television
Online media
Daily and business press
General-interest press
2,900
1,100
1,100
1,000
300
GLOBAL PRESENCE
Interest from all over the world: The presence of innumerable foreign media represen-tatives at CeBIT generates worldwide attention for your company.
Number of accredited journalists
Number of accredited journalists
MEDIA COVERAGE
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PRESENCE IN NUMBERS
The large journalist presence is refl ected in the extent of the media coverage:
– 100 hours of reporting on TV and radio– 880 million audience contacts– 60 million total print run– 35,000 items on the Internet
PRESENCE IN OUR PRESS OFFICE
Media success doesn’t just happen by itself. Extensive media coverage is the result of a sophisticated communication strategy. To benefi t from our profession-al media know-how, simply contact:
Hartwig von SaßPress spokesman CeBIT –Company spokesman forDeutsche MesseMessegelände30521 Hannover, [email protected]. +49 511 89-31060
In addition, CeBIT 2008 was projected and referenced millions of times via the following channels:
– Hits on the CeBIT website– Keyword advertising– Podcasts & blogs– Mobile and viral marketing campaigns– Print and online campaigns
ONLINE PRESENCE
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HIGHLIGHTS IN 2008
Under the tagline “Improving Life for the Global Village”, the CeBIT Global Conferences addressed issues of topical interest across the ICT industry. Distinguished speakers pre-sented their visions for information technology, fi nance & controlling, marketing & sales, human resources, manufacturing and procurement & logistics. Topical issues such as the sustainable use of modern information and communication technologies for business and society were discussed by speakers and visitors. The CeBIT Global Conferences served to attract additional target groups to Hannover from all sectors of industry, including profes-sionals working in purchasing, marketing, sales, PR and controlling.
Energy effi ciency and environmental protection are important issues today, not least for the ICT industry – where they offer substantial business potential. With this year’s “green IT” presentation CeBIT has created the fi rst-ever platform for the digital business community to address this central social challenge. CeBIT presented a range of solutions and innovations for cutting carbon emissions. From power-saving laptops to computer centres with a small carbon footprint – in 2008 exhibitors in Hannover showed that the ICT industry acknowledges its environmental responsibilities, and is facing up to them with imagination and resourcefulness.
The world’s leading ICT show once again proved an all-round success. New additions to the program such as green IT and the new-look CeBIT Global Conferences, plus strong growth in all display categories and the successful introduction of new themes, have further strengthened CeBIT’s leading position in the marketplace.
PLAN TO SUCCEED ON EVERY LEVEL
Hannover is where the top people from government, science and high-tech industry come together. CeBIT is fast becoming the Davos of the ICT industry.
August-Wilhelm Scheer, BITKOM
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Last year’s cutting-edge high-tech is this year’s standard product line. This is why CeBIT is always looking for new trends, which it then explores in the world’s No.1 market-place. For 2009 a number of important themes have already emerged, which will create and profi tably exploit new market potential. For example:
Digitalization and mobility are changing our lives at an increasingly rapid pace. Web 2.0 is changing the face of the media world. Sales worth billions are now being transacted over the Internet. Business processes and workplaces are going mobile, while the demand for web-based business solutions continues to rise. CeBIT is actively promoting the trend towards mobility with the new display category Internet & Mobile Solutions.
eLearning and knowledge management are playing an ever greater role in business, science, administration and education. The eLearning section of the show refl ects the new mood of optimism at CeBIT – reason enough to develop and extend this section further in 2009.
INTERNET & MOBILE SOLUTIONS
eLEARNING
LOOKING AHEAD: HIGHLIGHTS IN 2009
TeleHealth
Demographic change and the need to streamline costs are posing new challenges for the healthcare market. The ICT industry sees itself as a driver of innovation in these is-sues of major importance. CeBIT mirrors this growth market and documents the complete spectrum of ICT use in the healthcare sector.
HIGHLIGHTS IN 2009
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A HOT TOPIC AT CeBIT 2009: webciety
CeBIT 2009 will document the workings of the Internet in full, pulling together all the dynamic trends that are turning the information superhighway into a global meta-medium.
The Internet is revolutionizing business processes at an accelerating rate, and entering into every area of our lives. It is – quite simply – the dominant theme of our age.
THE webciety AREA IN HALL 6
Web 2.0 is the next-generation Internet, very different in terms of the way we use it and perceive it. New technical developments, new content and broader access have generated new applications that have revolutionized Internet usage. The webciety is here to stay.
Here at CeBIT, we give a home to companies that see networking and communication as their world. Virtual companies have no showroom, no shop window. But once a year, we can change all that. Your “homebase” can be here at CeBIT – designed in the visual language of the Web, with a presentation supported by sophisticated lighting and projection effects.
This is the place to display your solutions for Web 2.0 /Enterprise 2.0: new trends, innova-tions, business models, blogs, wikis, social networks, social software, user-generated and professional content… Keynote addresses, platform discussions, BarCamp, …the webciety Forum is the meeting place of choice for industry experts, suppliers and end users. Come and be a part of the community!
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Identifying trends, responding to challenges – for a number of years now CeBIT has been focusing not just on technologies and products, but also on complete solutions for concrete applications. An approach that has proved extremely popular with visitors and exhibitors alike.
MAKE SURE OF YOUR PLACE AT THE HEART OF THE ICT INDUSTRY
BENEFIT FROM A CLEAR DISPLAY STRUCTURE
Such a vast array of exhibits needs to be structured and organized into clearly defi ned – and clearly marked – display categories. New additions to CeBIT as from 2009 will include the fast-growing segment Internet & Mobile Solutions.
Any successful company that doesn’t exhibit at CeBIT is making a mistake.
Karl-Heinz Streibich, Software AG
ALL THE SECTORS, ALL THE THEMES, ALL THE TRENDS
IT InfrastructureHalls 19– 22, 24– 25
Consumer ElectronicsHalls 18, 23, 25– 26, Open-air site, Pavilions
Business ProcessesHalls 2– 7
Public Sector Parc (Public Infrastructure)Hall 9
CommunicationsHalls 12–13, 16, 26, Open-air site, Pavilions
TeleHealth/eHealthHall 9
Telematics & Navigation, AutomotiveSolutions and Transport & LogisticsHalls 14 –15
future parcHall 9
Internet & Mobile SolutionsHall 6
Banking & FinanceHall 17
Planet ResellerHall 25
CeBIT CONCEPT
CeBIT Security WorldHall 11
New target groups, new sales potential, new business partners. Use the new digital marketplace cebit.com to get year-round exposure for your company and your products. Expand your network by adding new business contacts from all over the world. Exchange ideas with ICT experts world-wide and benefi t from the resulting synergies. A presence in the digital marketplace not only makes it easier to prepare for the show and follow up new leads afterwards – it also opens up a whole new world of business opportunities.
Make the most of these opportunities for your business – showcase your company at cebit.com. It could be the best move you ever make.
MAINTAIN A PRESENCE 365 DAYS A YEAR
Corporate logo and brief profi le of your company
Company details including business locations and partners
Unlimited number of product descriptions allowed
Data fi les can be downloaded from the site
Links to your own website
Optimized linking and presentation of all information
Option for updating your data online and all year round
More detailed information about your exhibition stand
cebit.com – YOUR DIGITAL MARKETPLACE
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CeBIT HALL BY HALL
Server TechnologiesBusiness Storage VirtualizationIT Services
Document Management SolutionsProfessional Output / Offi ce SolutionsMailing SolutionsProjection Equipment & Systems
Business Process Management – BPMService Oriented Architecture – SOACustomer Relationship Management – CRMBusiness Intelligence – BIEnterprise Resource Planning – ERPThin Client ComputingIT Services / IT Consulting
Enterprise Resource Planning – ERPSupply Chain Management – SCMVertical Market Solutions
Human Resource ManagementWorkforce ManagementAccess ControlLearning & Knowledge SolutionsRecruitmentSystem Software & ManagementOpen Source Solutions
HALL 2
HALL 3
HALL 4
HALL 5
HALL 6
Central California Pavilion
HALL 6
HALL 9
HALLS 12 – 13
Fixed Line & Network Solutions, InfrastructureWireless TechnologiesIP CommunicationEnterprise SolutionsCall Center TechnologiesData Center
HALLS 14 – 16
Telematics & Navigation Automotive Solutions Transport & LogisticsBroadcast, radio equipment & satellite communications SatNavMobile Devices & Communication
HALL 17
Banking & Finance– Financial Solutions– Insurance Solutions– Point of Sales– Equipment & Systems– Future Banking– Kiosk Systems & Technologies
Internet & Mobile Solutions– Digital Media Solutions– Enterprise Mobility– Web based Solutions– Web Content Management– Online Marketing
AutoID/RFIDProduct Lifecycle Management – PLMEmbedded Software & Systems
HALL 6
HALL 7
HALL 9
future parcResearch & New Technologies – Basic Research – Applied Research – Ambient/Artifi cial Intelligence – Living 2020 – Semantical World – Human-Machine-Interaction
Public Sector ParcICT Solutions for the Public Sector– eGovernment Solutions (municipal, state, federal and European Union)– IT Solutions for Municipal Public Utility Undertakings, Municipal Establishments and Service Providers– Geoinformation Systems– Homeland Security
HALL 11
CeBIT Security World– Anti Spam & Anti Virus Solutions– Security Tools & Services– Biometrics– Card Technology– Security Soft- & Hardware– Security & Availibility in Data Centers– Network Security– Video Surveillance– Data Center
TeleHealth / eHealth
HALL 9
Public Infrastructure
HALLE 8
HALLS 18 – 22
Personal Mobile PlayerMobile & Personal StoragePeripheralsComponentsDigital SignagePCs & NotebooksNetbooksGraphic & Sound Digital Home Solutionsdigital imaging– Digital Photography– Printing Solutions– Hardware, Software, Accessories, Consumables
HALLS 18, 23
Interactive Entertainment– Gaming Hardware, Software, Accessories
Planet Reseller PCs & Notebooks, Industry PCs Display Technologies PeripheralsAccessories
HALL 25
HALL 26, PAVILIONS 32 – 35, OPEN-AIR SITE
Carrier & ProviderMobile Devices & CommunicationDisplay Technologies Offi ce Solutions
Keynotes & Conferences
HALL 1, CONFERENCE CENTER (CC)
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Cases & Cooler
HALL 24
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BUSINESS PROCESSES
ICT is absolutely integral to many everyday business processes. Companies that want to compete successfully need to manage and monitor their business processes fast and effi ciently – and for that they need solutions they can depend on. From customized software and enhanced digital security to IT outsourcing – companies are looking for the best applications for their type of business. And they’ll fi nd them all at CeBIT. Recipes for success are always welcome in Hannover – as are you and your innovations!
LOG ON TO NEW SALES OPPORTUNITIES
Clear structures, more transparency
At CeBIT the presentation of IT-based business processes is geared towards the relevant user target groups.
Enlarged program, more contacts
Explore new business opportunities at more than 20 forums and presentations in the Business Processes section of the show.
Halls 2 – 7
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SPECIALS
Virtualization Forum Hall 2
Storage + ILM Area Hall 2
DMS AREA + Forum Hall 3
crm-arena Hall 4
forum-bi-bpm Hall 4
ERP Forum, ERP Park Hall 5
CeBIT SME Hall 5
Learning & Knowledge Solutions Forum Hall 6
Job & Career Market Hall 6
CeBIT Open Source Hall 6
Software & Systems Forum Hall 6
Web 2.0 / Enterprise 2.0 Forum Hall 6
Marketing Solutions Area Hall 6
Central California Pavilion Hall 6
AutoID/RFID Forum Hall 7
AutoID/RFID Solutions Park Hall 7
CefIS – Centrum for
Information Security Hall 11
CeBIT Security World Forum Hall 11
HIGHLIGHTS
eLearning
Open Source
Security World
Virtualization
Professional Output
I am sure that post-CeBIT the motto “where zeros and ones turn into billions” will prove to be true. From an IBM perspective, I believe we had one of the most impressive appearances ever.
Diane Brink, IBM
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HELP TO ENSURE EFFICIENT COMMUNICATION!
Digital communication plays an increasingly important role in today’s worlds of work and leisure. Millions of users communicate and send data – any time, anywhere. With mas-sive ongoing growth potential, this market represents a great opportunity for you. And as the premier showcase for state-of-the-art technology, CeBIT offers you an ideal platform. This is where the latest trends are highlighted – this is where new business opportunities are created. The global ICT industry is getting ready to meet up at CeBIT 2009 – and they want to meet you!
COMMUNICATIONSHalls 12 –13,
16, 26,Open-air site,
Pavilions
HIGHLIGHTS
Mobile Solutions
Call Center Technology
Data Center
SPECIALS
IP Central@CeBIT
Wireless World
CeBIT 2008 was a notable success for us this year. Although the show was a day shorter we still had as many visitors at the Telekom stand as we did in the previous year. The weekend proved to be a huge success, and we were really overwhelmed
by the crowds of visitors at the stand – simply thousands of people interested in innovative products. In short, we were extremely satisfi ed with CeBIT 2008. Overall, the show has become even more attractive, and is certainly an excellent platform for Deutsche Telekom.
René Obermann, Deutsche Telekom AG
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PUSH THE LIMITS
Today’s mobile world runs on cutting-edge technologies – whether it’s end devices, location based services, digital maps, car2x, vehicle safety, tracking & tracing or fl eet management. And that means it relies on the solutions that are on display at CeBIT under the headings of Telematics & Navigation, Automotive Solutions and Transport & Logistics. Here companies from all over the world fi nd an international audience of professionals looking to invest in new technologies – technologies like yours, which push the limits. So take advantage of this unique platform to present your company to your target group – and pave the way for a successful future with your products.
Discovering innovations, driving pioneering developments
Present the latest trends for the future to an international audience.
Identifying new trends, exploiting market opportunities
Draw on the limitless potential of this fast-growing market to develop new sales openings.
Halls 14 –15TELEMATICS & NAVIGATION, AUTOMOTIVE SOLUTIONSAND TRANSPORT & LOGISTICS
SPECIALS
ICT in Motion
Forum “CeBIT in Motion”
SatNav
Presentation “Driver Assistance Systems”
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BUYERS NEED YOUR COMPONENTS TO BUILD THEIR BUSINESS UP!
For trade visitors to CeBIT – especially product developers, buyers and IT offi cers from companies of all sizes – this is a unique opportunity to get a picture of what’s currently available in terms of components, assemblies, new peripherals and other essential items of IT infrastructure. So make sure you are here to present your new products to an inter-national buying public.
Elementary technologies, far-reaching developments
Show your customers what they’ve come to see: high-performance innovative components, peripherals and end-user devices.
Innovative solutions, maximum profi ts
Small is often beautiful – and at CeBIT you can make a big impact with the smallest components.
IT INFRASTRUCTUREHalls 19 –22,
24 –25
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Growing convergence, new markets
Because it covers such a broad range of themes, CeBIT maximizes the sales opportunities open to your company.
Many business partners, one place to meet
CeBIT is the meeting place of choice for dealers, buyers and decision-makers – at the national and international level.
GET YOUR MESSAGE ACROSS ON EVERY CHANNEL
Your products, applications and solutions form the basis for the continuing development and optimization of convergence, networking, mobility and user functionality – all driven by worldwide demand. Present your latest technical developments – from components and peripherals to fi nished end products.
Come and exhibit at CeBIT, where you’ll fi nd all your key target groups fully represented – at a national and international level. Show visitors from all channels of commerce, buyers and decision-makers alike, what opportunities the market has to offer – now and in the future. And how your customers can start reaping the benefi ts today!
CONSUMER ELECTRONICS
SPECIALS
digital imaging
digital living @ future building
World Cyber Games
Halls 18, 23, 25–26,
Open-air site,Pavilions
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A major new addition to the CeBIT portfolio, “Internet & Mobile Solutions” mirrors the massive growth in mobile communication and computing. The spotlight will be on digital media solutions, web-based solutions and enterprise mobility solutions. Representatives of these dynamic new market segments will come to CeBIT to tune into the latest trends. This will provide you with a unique opportunity to present your products in a highly effec-tive context.
MAKE YOUR MARK ON HIGH-SPEED BUSINESS
Innovative developments, extensive coverage
Take advantage of the high level of media interest in these key issues.
Qualifi ed visitors, innovative ideas
Showcase your solutions for the virtual economy.
Whether for business use, communication or arts and enter-tainment, the Internet is an ideal platform for sharing infor-mation, which satisfi es every need – except the need to talk face to face. And that’s why CeBIT will always be irreplaceable.
Sascha Lobo, Zentrale Intelligenz Agentur
INTERNET & MOBILE SOLUTIONSHall 6
HIGHLIGHTS
Web 2.0
Enterprise 2.0
Next Generation Television – TVx.0
Online Publishing
Online Marketing
eCommerce Solutions
Mobile Internet
Mobile Offi ce
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The visionary ideas and emerging technologies that are driving the ICT industry now and in the future are the focus of “future parc”, CeBIT’s unique window on tomorrow’s world. This event brings together research institutes, universities, technical colleges, spin-offs and start-up companies with representatives from the worlds of science, business and politics. It acts as a unique matchmaking facility for technology transfer, and for many outstanding new ideas and products it marks the fi rst step on the road to industrial produc-tion. Like all good drivers, future parc gets things moving – so don’t get left behind!
DEMONSTRATE YOUR FORWARD-LOOKING CREDENTIALS
More cooperation, more business potential
Transfer your research fi ndings to the commercial sector and turn them into profi table industrial products.
More knowledge for a better future
Compare notes with visiting ICT specialists working in scientifi c research and industry.
Hall 9
future parc
SPECIALS
future match
future talk
future market
Smart Textile Village
HIGHLIGHTS
Living 2020
future life
Human machine interaction
User Experience
green IT
Semantical World
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PUBLIC SECTOR PARCHall 9
Information and communication technologies now play a bigger role than ever in public administration. Worldwide there is a big backlog of investment that needs to be cleared. Public Sector Parc highlights all the ways in which government at the national, regional and local level can benefi t from state-of-the-art ICT that keeps it fi t for the future. With increasing international participation, growing visitor numbers and a large presence of experienced IT offi cers with full purchasing authority, Public Sector Parc is the perfect forum for your presentation as a supplier to the public sector.
STREAMLINING THE PUBLIC SERVICE SECTOR
Complex problems, simple solutions
Show buyers how you are responding to the changing demands of the public sector with innovative technologies and solutions.
More demand, more business potential
Take advantage of the growing demand from home and abroad to present your solutions to a professional audience at Public Sector Parc.
HIGHLIGHTS
Geoinformation industry
EU Service Directive
D115 – Germany’s national call number for public services
SPECIALS
Public Sector Parc Forum
Local Government Marketplacewww.public-infrastructure.de
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OPERATING SUCCESSFULLY IN THE HEALTHCARE SECTOR
CeBIT gets different industries talking to each other, and the successful integration of TeleHealth in 2008 is a classic example. This big-picture survey of digital solutions for the healthcare market is back again for CeBIT 2009, and you can expect a lot of interest from the visiting public and the media. So a presence at TeleHealth is an absolute must for manufacturers, service providers and suppliers of ICT technologies in the telemedicine and healthcare sectors.
More insiders, more expertise
Reach all the relevant industry professionals at a single venue.
Complete overview, maximum exposure
Benefi t from the concentrated attention of visiting healthcare professionals and a large media presence.
Hall 9
TELEHEALTH
HIGHLIGHTSIntegrated ICT applications in healthcare
IT architecture of the healthcare sector
Key fi eld of application: diabetes
“Telemedicine projects – from theory to practice”
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YOU CAN RELY ON THE FINANCIAL SERVICES SECTOR
International, informative and innovative: that sums up the Banking & Finance presen-tation at CeBIT. The displays highlight the latest technologies for streamlining business processes in the banking and insurance industry. This is where fi nance professionals get together to fi nd out today what the industry has in store for tomorrow.
Individual presentations with an international reach
Make sure of your place in the biggest marketplace for solutions and applications aimed at the banking and insurance industry – along with 250 other exhibitors.
It all adds up: more information = more sales opportunities
Knowledge is power – and knowing more puts you and your customers ahead of the rest. Learn all about the latest market developments from fi nancial high-fl iers – in a packed program of lectures, workshops and panel discussions.
BANKING & FINANCEHall 17
SPECIALS
Finance Solutions Forum
Future Banking – Finance Mall
28 www.cebit.com
GETTING DOWN TO BUSINESS
As the largest international forum reserved exclusively for the trade, Planet Reseller has established itself at CeBIT as the premier meeting place for distributors, manufactur-ers, systems houses, joint-venture partnerships and trade associations – and indeed the whole of the ICT industry. Designed to meet the needs of dealers, manufacturers and media representatives, this reserved section of the show allows exhibitors and visitors to concen-trate on what really matters – customers and business.
Select trade public plus the international press
Concentrate on the essentials – your customers and your business. Admission to Planet Reseller is reserved exclusively for trade visitors and media representatives.
Exclusive ambience, fi rst-class service
Meet up with your business partners in the relaxed surroundings of cafés, lounges and conference rooms complete with room service – just right for wrapping up those new business deals.
Hall 25
PLANET RESELLER
SPECIALS
Restricted access
Registration of trade visitors online and at the show
Choice of individual or full-service participation options
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To ensure that your presentation is a complete success, CeBIT supports you from start to fi nish with innovative services and marketing tools. Planning the most successful week of your business year couldn’t be easier.
Complimentary admission ticketsA personal invitation enclosing a ticket to the show is the best way to promote your presen-tation – and for more than two thirds of all trade visitors this was a major reason for their visit to the show. Up to 20 complimentary admission tickets/m² are available for your use in bulk invitation mailings aimed at potential and existing customers. Co-exhibitors and subscribers to any of our “fair-packages” will each receive 500 tickets.
“Premium Pass” VIP ticketsShow your premium customers how much you value them – with the new PREMIUM PASS. This gives your guests the use of very special services, such as free admission on all days of the show, use of the shuttle bus service and admission to the PREMIUM LOUNGE, with full hospitality service included.
Entry in the CeBIT information mediaWhether on the CeBIT website or in the electronic visitor information system – with an entry in the CeBIT information media you can be certain that trade visitors and potential customers know all about your products and services – and will also know exactly where to fi nd you on the Exhibition Grounds.
LeadSuccessUse the LeadSuccess system to follow up your post-show business leads quickly and con-veniently. Just scan in details of your trade visitors at your stand and keep a digital record of your discussion notes.
Deutsche Messe Mailing ServiceWe can assist you with the preparation and realization of bulk visitor mailings. You can access the extensive CeBIT database of business addresses and generate new business contacts. And a resource that may be particularly useful for smaller companies: we can supply pre-drafted text blocks that you can insert into your invitations to target potential customers more precisely.
SERVICES
REAP THE BENEFITS OF EFFECTIVE MARKETING SERVICES
30 www.cebit.com
Advertising made to measureYour options include high-impact outdoor advertising, modern online advertising at cebit.com and participation in lecture presentations and special events. Choose your own adver-tising mix – and attract more visitors to your stand.
Press servicesProfessional activities geared to the press are a vital part of any successful marketing mix. By using our comprehensive range of press services you can provide effective and far-reaching support for your own visitor recruitment campaign.
Disclosure of registration dataAll complimentary admission tickets used by your invited guests have to be registered before use, and the registration details we collect from them are made available to you. This information is a valuable addition to your customer database – and a useful tool for developing and cultivating valuable business contacts.
More information in brief at: http://service.cebit.de
HANNOVER3– 8 MARCH 2009
HANNOVER3– 8 MARCH 2009
31www.cebit.com
PRICES, TERMS & CONDITIONS
Choose one of our presentation options that best meets your needs and get the benefi t of additional exhibitor services provided by CeBIT. No other trade fair and no other medium puts you in touch with so many decision-makers at so little cost. When you exhibit at CeBIT it costs you just 86 cents* to meet 1,000 decision-makers (500 of whom are actively looking to invest!)*Price per m² (rented row stand). Source: impulse, January 2008.
DECISION TIME!
For bookings received by 30 November 2008: € 205/m² for indoor space and € 93/m² for space on the open-air site
Bookings received as from 1 December 2008 will be subject to a surcharge of 5 % on the standard rental price
Stands with two or more open sidesHigh-visibility stands with two or more open sides are subject to an extra charge. For stands of up to 120 m2:
25 % of basic charge for stands open on two sides (corner stand) 40 % of basic charge for stands open on three sides (end stand) 60 % of basic charge for stands open on four sides (island stand)
Any space in excess of 120 m2 will be charged at the basic rental price.
Two-storey stands€ 75/m² for the upper fl oor space.
Co-exhibitor charge€ 780 per co-exhibitor.
Processing feeMain exhibitors and co-exhibitors pay a processing fee of € 300.
VATAll prices are subject to VAT.
Information for foreign exhibitors:Provided that the relevant legal conditions are met, foreign exhibitors can apply to the Central Federal Tax Offi ce (Bundeszentralamt für Steuern*) for a refund of Value Added Tax. Applications for refunds must be submitted no later than six months after the end of the calendar year in which the fair or exhibition took place.*www.vat-refund-international.com
STAND RENTAL CHARGES
32 www.cebit.com
Why not make things easy by opting for one of our convenient all-in “fair-packages”: “Classic”, “Comfort” or “Premium”. Everything you need is included: stand space, stand assembly and additional services, such as daily cleaning, comprehensive insurance, attrac-tive marketing extras such as up to 500 complimentary admission tickets for your invited guests, plus a year-round online presence for your company and product details. Which-ever package you choose, it comes with everything you need for a perfect stand presenta-tion – which you can add to and customize as you wish. It’s the easy and effi cient way to exhibit – and favourably priced.
“Classic” fair-packageExample: 15 m² row stand with Type A standand additional services, from € 5,487
“Comfort” fair-packageExample: 20 m² corner stand with Type B standand additional services, from € 8,507
“Premium” fair-packageExample: 25 m² corner stand with Type D standand additional services, from € 11,087.25
Marketing feeThe charge is € 39/m² for the fi rst 1,000 m² of stand space rented.For stand space in excess of 1,000 m² a reduced charge of € 10/m² will apply.For each co-exhibitor a fi xed charge of € 300 is payable.
AND HERE’S WHAT YOU GET FOR YOUR MONEY:
Constant year-round presence for your company and your products – ideal for attracting new target groups
Complimentary admission tickets to help you win new customers and build customer loyalty: print and electronic formats
Updating of your customer database – based on the registration details supplied by your invited guests
Professional visitor advertising – backed by an international, cross-media communi- cation campaign
Feedback from market research surveys conducted with CeBIT visitors – to help you plan your presentation more effectively
Expanded online presence for your company: Five product descriptions (including product category placement) are posted online via a free web management service. Additional product descriptions can be posted online by your own web management team.
YOUR CONTRIBUTION TOWARDS GETTING NOTICED
MAKE LIFE EASY ON YOURSELF – WITH ONE OF OUR “FAIR-PACKAGES”
For more detailed information on individual services, plus a cost calculator that works out the cost of your stand space or fair package, go towww.cebit.de/sfk_e
33www.cebit.com
The USA is not only an important trading partner. California’s Silicon Valley is also a textbook example of successful business development driven by inward invest-ment. We are hoping to learn from the Americans and get some useful input into our own strategy planning.
Prof. Dr. August-Wilhelm Scheer, President of BITKOM
HALL 6
PARTNER STATE CALIFORNIA
Central California Pavilion in Hall 6
German-Californian ICT Summit
Various platforms for presentations, discussions and B2B matchmaking
Specials:
California is in many ways a model for Germany’s ICT industry, representing such key values as dynamism, leadership in innovation and willingness to invest. The choice of California as the offi cial “Partner State” for CeBIT 2009 signals a new mood of optimism and offers an opportunity for developing closer long-term business ties between the USA and Europe through collaboration and partnership.
34 www.cebit.com
Australasia’s Leading Business and Technology Event
12–14 May 2009Sydney, Australiawww.cebit.com.au
International Satellite & Communications Exchange Conference and Expo – a CeBIT Event
2 – 4 June 2009San Diego, USAwww.isce.com
International Trade Fair for Information Technology, Telecommunications, Software & Services
7–12 October 20086–11 October 2009Istanbul, Turkeywww.cebitbilisim.com
International Trade Fair and Conference for Satellite Communications, Broadcasting and TV Content – a CeBIT Event
20–23 November 2008Istanbul, Turkeywww.cebit-bcs.com
CeBIT EVENTS WORLDWIDE
International Conference on ICT Solutions & Products for Materials Handling & Logistics
28 –29 October 2008www.logisticsandict.com
THE IF LABEL – A HIGHLY RESPECTED GLOBAL BRAND
For more than 50 years iF Industrie Forum Design e.V. and iF International Forum Design GmbH have had an established presence at the Hannover Exhibition Grounds. These inde-pendent design organizations have played a crucial role in mediating between the design community and industry. The annual iF design awards have contributed signifi cantly to the success of many design services – both in the business world and in terms of promoting a greater awareness of design in the public at large. Furthermore, the coveted iF label is employed by companies as a valuable marketing tool – a visible indicator of high quality in products and services, and a useful point of reference for buyers in the marketplace.
The iF product design award, for example, currently attracts nearly 3,000 entries from more than 35 countries, making it one of the world’s most important competitions. The winning products, chosen by an international jury of design experts, are put on display at the Hannover Exhibition Grounds, where they are seen by some 300,000 visitors from all over the world.
And then there is the iF communication design award, which has quickly established itself as one of the top international competitions, and is now seen as a reliable indicator of the latest trends in communication design.
The iF concept award, an international competition for young designers, refl ects the de-manding standards that students are now expected to meet. And business enterprises view the competition as a worthy cause that they are only too pleased to sponsor.
Another major focus of iF’s activities is the devising and organization of events that high-light outstanding design and visions for a global world. These include (for example) the special design and technology display “design: driving innovation”, which is taking place for the second time at CeBIT 2009.
iF is also the driving force behind the sporting event “CeBIT Charity Run”, which is like-wise being staged for the second time in March 2009 at CeBIT. Participants can choose to run once or twice around the 7 km circuit on the Exhibition Grounds – or complete three laps for the half-marathon. Again, the event offers great sponsorship opportunities for businesses wanting to adopt a high profi le at next year’s CeBIT.
More information at: www.ifdesign.de
iF INTERNATIONAL FORUM DESIGN
35www.cebit.com
YOUR CeBIT TEAM
36 www.cebit.com
Director: Reinhold Umminger Tel. +49 511 89-33110 [email protected]
Secretariat: Kirsten Rieck Tel. +49 511 89-33111 [email protected]
Hall 2
Christine Gillig Tel. +49 511 89-33751 [email protected] Stehr Tel. +49 511 89-33118 [email protected]
Hall 3
Oliver Kruse Tel. +49 511 89-33764 [email protected] Ceylan Tel. +49 511 89-33144 [email protected] Stehr Tel. +49 511 89-33118 [email protected]
Halls 4, 5
Ines Engel-Orsini Tel. +49 511 89-33143 [email protected] Grützmacher Tel. +49 511 89-33639 [email protected] Stehr Tel. +49 511 89-33118 [email protected]
Hall 6, 7
Daniela Weir Tel. +49 511 89-33129 [email protected] Ceylan Tel. +49 511 89-33144 [email protected] Tiedje Tel. +49 511 89-33119 [email protected] Kirsch Tel. +49 511 89-33113 [email protected]
Senior Vice President: Dr. Sven M. Prüser
Secretariat: Angelika Krüger Tel. +49 511 89-33101 [email protected]
Director: Martina Lübon Tel. +49 511 89-33120 [email protected]
Secretariat: Vera Cornelius Tel. +49 511 89-33121 [email protected]
Halls 18 – 25
Timo Schlage Tel. +49 511 89-32573 [email protected] Buck Tel. +49 511 89-33142 [email protected] Venzke Tel. +49 511 89-32584 [email protected] Levy Tel. +49 511 89-32576 [email protected] Annmarie Thielbörger Tel. +49 511 89-33153 [email protected] Friedrich Tel. +49 511 89-33145 [email protected] Lendorf Tel. +49 511 89-31280 [email protected] Berndt Tel. +49 511 89-33157 [email protected] Brach Tel. +49 511 89-33146 [email protected]
Director: Stefan Köster Tel. +49 511 89-31040 [email protected]
Secretariat: Martina Gleiniger Tel. +49 511 89-30104 [email protected]
Hall 8 (Public Infrastructure)
Katharina Dörr Tel. +49 511 89-31409 [email protected] Buchholz Tel. +49 511 89-31048 [email protected]
Director: Marius Felzmann Tel. +49 511 89-33160 [email protected]
Hall 6 (Internet & Mobile Solutions)
Kathrin Schmitz Tel. +49 511 89-33167 [email protected] Borcherding Tel. +49 511 89-33168 [email protected]
Hall 9 (future parc)
Diana Schreiber Tel. +49 511 89-33109 [email protected]
Hall 9 (TeleHealth)
Simona Erdmann Tel. +49 511 89-33197 [email protected]
37www.cebit.com
Director: Gerald Munderloh Tel. +49 511 89-33150 [email protected]
Secretariat: Dina Seiler Tel. +49 511 89-33151 [email protected]
Hall 12
Gabriela Baulecke Tel. +49 511 89-33133 [email protected] Raupach Tel. +49 511 89-33108 [email protected] Seiler Tel. +49 511 89-33151 [email protected]
Hall 13
Simone Richter Tel. +49 511 89-33127 [email protected] Junker Tel. +49 511 89-33112 [email protected]
Halls 14, 15
Marc Siemering Tel. +49 511 89-33137 [email protected] Wieghaus Tel. +49 511 89-33135 [email protected] Finsterbusch Tel. +49 511 89-33107 [email protected]
Hall 16
Maja Branch Tel. +49 511 89-33139 [email protected]
Hall 26
Simone Richter Tel. +49 511 89-33127 [email protected] Junker Tel. +49 511 89-33112 [email protected]
Open-air site, Pavilions 32 – 35
Simone Richter Tel. +49 511 89-33127 [email protected] Seiler Tel. +49 511 89-33151 [email protected]
design: driving innovation
Ralph Wiegmann Tel. +49 511 89-32400 [email protected] Director, International Forum Design GmbH www.ifdesign.dePetra Nordmeier Tel. +49 89 579 330 73 [email protected]
Director: Bernd Heinold Tel. +49 511 89-33140 [email protected]
Secretariat: Sabine-Tamara Gerking Tel. +49 511 89-33141 [email protected]
Hall 11 (CeBIT Security World)
Gunda Lippoldt Tel. +49 511 89-33114 [email protected] Cording Tel. +49 511 89-33178 [email protected]
Hall 9 (Public Sector Parc)
Martina Clausen Tel. +49 511 89-33148 [email protected] Freese Tel. +49 511 89-33124 [email protected]
Hall 17 (Banking & Finance)
Christine Meibert Tel. +49 511 89-33106 [email protected] Lippoldt Tel. +49 511 89-33114 [email protected] Cording Tel. +49 511 89-33178 [email protected]
Partner State California
Bernd Heinold Tel. +49 511 89-33140 [email protected] Gerking Tel. +49 511 89-33141 [email protected] Paredes Tel. +1 562 901 91 91 [email protected]
www.cebit.com
SEE YOU NEXT TIME!
In association with:
BITKOMBundesverband für Informationswirtschaft,Telekommunikation und neue Medien e.V.Albrechtstraße 1010117 BerlinGermany
Tel. +49 30 27576-0Fax +49 30 [email protected] G
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Deutsche MesseMessegelände30521 HannoverGermany
Tel. +49 511 89-0Fax +49 511 [email protected]