Download - Cbsa The Great Generational Divide

Brian Smith - PLD [email protected]

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The Great Generational Divide

The Influence of Social Media

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“The events and conditions each of us experience during our formative years help define who we are and how we view the World”


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Sit Down if You Remember


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Sit Down if You Remember • How to save a file on a floppy disc• Having an 8 track player • How to send a hard copy fax • When Napster was cutting edge • Walkmans • How to record on a VHS tape


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The Internet Evolution

“The internet is nothing but a bunch

of hype – nothing but a fad”

- Newsweek 1995


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Building Bridges

“We don’t have a choice on whether we do

social media. The question is how well we do it”

- Erik Qualman


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Generational Gap


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Why Bother?• Better understand the Generational

impact in the workplace

• Communicate and interact more effectively across all Generations

• Promote teamwork and build collaborative teams


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Different Strokes • Baby Boomers - 1946 to 1966 (Age 2011 from 45 - 65)

• Generation X – 1966 to 1976 (Age in 2011 from 35 to 45) • Generation Y – 1977 to 1994 (Age in 2011 from 17 to 35)


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Boomers


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Boomers The Baby Boom Generation • Leadership Style: Consensual / Collegial

• Interaction: Team Player / Love Meetings

• Communication: In person


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Take Note • Love titles – recognition • Money is power • Buy now – pay later • Education is a birth right • Traditional family model breaks down• Need to know they are valued • Known as the “Me” Generation


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Boomer Values • Optimism

• Team Orientation

• Personal Gratification

• Involvement

• Personal Growth


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Generation X


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Generation XThe Forgotten Generation • Leadership: Everyone equal /

challenge status quo

• Interaction: Entrepreneurial

• Communication: Direct / immediate


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Take Note• Freedom best reward

• Latch Key Kid Generation

• Money cautious – save – save – save

• Education is a way to get “there”

• Sorry to interrupt – “But how am I doing?”


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Generation X Values • Diversity

• Techno literacy

• Fun and informality

• Self-reliant – Autonomy

• Pragmatism


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Generation Y


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Generation YThe Millennial's / Nexters

• Leadership Style: To be determined

• Interaction: Participative

• Communication: Facebook, Twitter,

smart phone


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Take Note• Meaningful work

• Instant gratification

• Work with other bright creative people

• Work where they want to work

• Earn to spend


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Generation Y Values • Optimistic

• Civic Duty

• Confident

• Achievement Oriented

• Respect for diversity

• Socialpreneurs


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Are You Ready?

The Biggest Workforce Shift in 100 Years


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Team Building Worth Remembering ….

“You don’t have to socialize with them –

you just need to learn how to work

with them”


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Build Relationships• Rapport:

• Relationship:

• Respect:


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Managing Millennial's •Provide Structure

•Provide leadership and guidance

•Listen more then you talk

•Embrace their can-do attitude, self assuredness &

their positive personal self-image.

•Challenge them to learn more – do more – be more

•Provide Life-Work balance


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Generation Z


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Generation ZThe Connected Generation


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Gen Z – Generation Next• The Googleized Generation

• Multi-tasking is a way of life

• Wants instant gratification

• Good at processing information

• First generation to grow up totally digital


Influence of Social Media

“Individual action and social media

will be drivers of social change”31

ttp://www.youtube.com/watch?v=iReY3W9ZkLU

http://www.youtube.com/watch?v=iReY3W9ZkLU


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Silent Majority?


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Cisco Results • Online communication overtaking face-to-

face as primary method of interpersonal communication

• Expectation of the next workforce is increasingly emphasizing work flexibility, mobility & non-traditional work styles

• Attitudes towards information access , mobile devices and SM will influence the future of work from lifestyles to corporate cultures.


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Social Goes Global • 50% of the Worlds population is under 30

• 96% of Millennials have joined a social

network like Twitter, Linkedin, Facebook

• Facebook tops Google for weekly traffic

• Gen Y and Z consider email passé’


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It’s Not a Fad • Fasting growing segment using FB is females

55 to 65 years old

• Youtube is second largest search engine

• There are now over 200,000,000 Blogs

• Schools stopped issuing email accounts –

issue i-pads, laptops & e-readers instead


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Fundamental Shift • Wikipedia has over 15 million articles –

78% are not in English

• Kindle e-books out sold paper back

• Traditional newspapers are a dying breed

• 60 million status updates daily on FB


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Changing Your World


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The Great Generational Divide&

The Influence of Social Media

Brian Smith – PLD . Follow on Twitter – http://twitter.com/briansmithpld . Linkedin Group – http://linkedin.com/in/briansmithpld . Ah Ha Moments – The Blog: - https://ahhamoments.wordpress.com