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VELS UNIVERSITYSCHOOL OF ENGINEERING

DEPARTMENT OF MECHANICAL ENGINEERINGCONTINUOUS ASSESSMENT TEST- I

Subject Code : 11E1M99Subject Name : INDUSTRIAL MARKETING AND MARKET RESEARCHSem / Branch : VIII / MECHANICAL ENGINEERING Time: 90 Minutes Marks: 50

Part - A (9x2 = 18)(Answer any 9 Questions)

1. Define industrial marketing2. What is mean by derived demand3. Why is it being necessary to focus on industrial marketing as a separate and

specialized branch of marketing?4. Mention the difference between standard and customized industrial product.5. List out the types of industrial customers.6. What is market penetration?7. Define the term ‘geographical pricing’8. What are the factors influenced in pricing decision9. What is mean by leasing10. Write the pricing objectives for industrial products

Part – B (2x16 = 32)11. Explain briefly about the difference between industrial marketing vs consumer

marketing (16)(OR)

12. Explain about the types of industrial products (16)

13. Explain about the pricing strategy for industrial marketing (16)

(OR)14. (a) What do you mean Break even analysis? (8)

(b) Explain the method of geographical pricing. (8)

VELS UNIVERSITYSCHOOL OF ENGINEERING

DEPARTMENT OF MECHANICAL ENGINEERINGCONTINUOUS ASSESSMENT TEST- I

Subject Code : 11E1M99Subject Name : INDUSTRIAL MARKETING AND MARKET RESEARCHSem / Branch : VIII / MECHANICAL ENGINEERING Time: 90 Minutes Marks: 50

Part - A (9x2 = 18)(Answer any 9 Questions)

1. Define industrial marketing2. What is mean by derived demand3. Why is it being necessary to focus on industrial marketing as a separate and

specialized branch of marketing?4. Mention the difference between standard and customized industrial product.5. List out the types of industrial customers.6. What is market penetration?7. Define the term ‘geographical pricing’8. What are the factors influenced in pricing decision9. What is mean by leasing10. Write the pricing objectives for industrial products

Part – B (2x16 = 32)11. Explain briefly about the difference between industrial marketing vs consumer

marketing (16)(OR)

12. Explain about the types of industrial products (16)

13. Explain about the pricing strategy for industrial marketing (16)

(OR)14. (a) What do you mean Break even analysis? (8)

(b) Explain the method of geographical pricing. (8)