CASE VERS 24/7
‘‘Online Fresh Market for the Catering Online Fresh Market for the Catering industry’ industry’
Peter Terwindt
April 2013
CASE VERS 24/7
‘‘Online Fresh Market for the Catering Online Fresh Market for the Catering industry’ industry’
Peter Terwindt
April 2013
Foodservice wholesale company
Restaurants, catering, healthcare
Passion for food & service
Focus on online
Deli XL
Changing customers’ demands
Requests for menus based on regional products in restaurants Requests for menus based on regional products in restaurants
Increased demand for transparancy, the source of ingredients.Increased demand for transparancy, the source of ingredients.
Tell the story and background of a product to your customers Tell the story and background of a product to your customers
Traditional foodservice distribution model
Source Supplier Wholesaler Customer
Purchase & Sale method
Contractual agreements
Large volumes
Nation wide product range
An online market place
where farmers and growers
can sell their products
directly
to restaurants and catering
in their own region
and deliver them in one stop.
✓ Tell the real story of a product ✓ Be proud of your region
The power of regional productsThe power of regional products
Many different specialists at one platformMany different specialists at one platform
✓ Freedom of choice in specialist and product✓ Full transparancy
✓ Specialist is in the lead for price and product range ✓ Easy to compare prices
Fair businessFair business
✓ Encourage customers to get in contact with farmers ✓ They are the real specialists
Direct in contact with the sourceDirect in contact with the source
✓ Food save delivery✓ Convenient
One stop deliveryOne stop delivery
Regional specific offer
Regional product range
Transport through existing
Deli XL logistic network
No extra trucks needed
Shorten the # of food miles
Results and ambitions
Available in the west of The Netherlands with 75 market places
Exclusively B2B initiative for restaurants and catering industry
Strong logistic network via Deli XL
Promote the ‘local dish’
Roll out to the rest of the country this year
Revenue strongly increasing
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