Brand- Visa
Objective- Target Online Shoppers to promote Visa
products
Visa Banner
To target online audience we hosted aggressive lucky draw promotions on our website.
The traffic was directed to a co branded page hosted on our servers and had the features of Visa.
People to be eligible for the promotion needed to leave their details on this page.
Dummy of the co-branded page designed to capture leads for the promotion
Brand- Nokia
Objective- Product Launch to be promoted around Diwali
Nokia launched a campaign on Indiatimes Shopping to promote their multi media phone.
A page was designed to design and send e-cards.
Every card the customer sent had Nokia’s branding.
Nokia’s Landing page
Customer can- Download applications, wallpapers, play games and ring tones
Brand- HP Printers
Objective- Micro site for HP printers•Hosted on Indiatimes
•URL to be given in advertisements
Micro Site designed only for printers for both
-Commercial printers and scanners
-Residential printers
Page hosted on Indiatimes to be called from promotions other than Indiatimes. Header and footer concealed
Brand- P & G
Objective- Launch International products in India through Indiatimes
- Establish a new category on E- Commerce (FMCG)
Launched the international range of Olay and Gillette in India
Bundled the products to create a bigger ticket item for the customers.
Push in Sale month on month
0
20
40
60
80
100
120
140
Ordersreceived
GMV ('000)
October
November
December
Maximum Sale (over all)- Skin Care combo, where we combined Pantene Shampoo, Conditioner and Crèmes
Brand- Travel Masti
Objective- Launch Travel on the shopping pages (in talks)
Design a new category to sell travel packages to our online shoppers (in talks)
Brand- Aviva
Objective- facilitate the complete point redemptions for Aviva agents by
merging our systems in their program, Dollar Dreams
The agent visits the program Dollar Dream can directly route to the shopping pages we host. All systems are integrated for point checks, point redemptions, login etc.
Brand- Citibank
Objective- Target customers on Indiatimes Shopping to promote services
-Level A customers -Level B customer
Special offers for Indiatimes Shopping customers
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