Download - Carlos de Jesus - Amorim @wbis2014

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Page 1: Carlos de Jesus - Amorim @wbis2014

CORK STOPPER: ADDING VALUE TO WINE

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35% of world cork manufacturing;

534 M€ revenues from 22k customers;

95% exports to more than 100 countries;

6 M€ annual R&D investment;

21 patents submitted in the past five years;

36 units with FSC certification;

3 350 associates.

Euronext-listed stock

AMORIM IS REGISTERING RECORD-BREAKING RESULTS THREE YEARS IN A ROW!

AMORIM KEY FIGURES

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CORK: 800 MILLION CELLS IN A SINGLE CORK STOPPER

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CORK IS A 100% NATURAL, RECYCLABLE AND RENEWABLE MATERIAL... Sound insulator Thermal effective Impermeable to liquids and gases Elastic and compressible Resilient Very light High temperature resistant Fire retardant Hypoallergenic Shock absorbent Soft touch Warm feeling

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ONLY AFTER THE 3RD HARVESTING – 43 YEARS –

DOES CORK ACHIEVE THE STANDARDS OF QUALITY REQUIRED FOR A NATURAL

CORK STOPPER

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2.1 MILLION HECTARES

Portugal49.6%

Spain30.5%

Italy3.1%

France2.6%

Morocco5.8%

Argelia4.9%

Tunisia3.5%

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CORK OAK FOREST IS ONE OF THE 35 GLOBAL BIODIVERSITY HOTSPOTS… On par with natural wonders, as Amazonia, Africa or Borneo Habitat for 37 species of mammals, 160

species of birds, and 24 species of reptiles and amphibians, including highly endangered species

IN EVERY 1.000 M2, THERE ARE ABOUT 135 SPECIES

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...AND A BARRIER AGAINST DESERIFICATION Cork  forests  improve  soil’s  organic  matter,   contribute to regulate the hydrological cycle, while acting as a deterrent against social desertification Cork harvesting is the best paid agricultural work in the world, due to the expertise and care It requires

ACCORDING TO WWF, OVER 100,000 DEPEND DIRECTLY OR INDIRECTLY ON THIS ECONOMY

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CO2 EMISSIONS (G/1000 STOPPERS)

EACH CORK STOPPER RETAINS 112 GRAMS OF CO2, IN STARK CONTRAST WITH THE CARBON EMISSIONS CAUSED BY ARTIFICIAL CLOSURES

LIFE CYCLE ANALYSIS OF CORK STOPPERS VS ALTERNATIVE CLOSURES, BY PWC/ ECOBILAN -120000

-100000

-80000

-60000

-40000

-20000

0

20000

40000

Aluminium Plastic

-112014,9

37172,5

14833,4

Cork

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OIV NEW ENVIRONMENTAL STANDARDS HIGHLIGHT THE BENEFITS OF CORK In the GHGAP, OIV recognizes the supremacy and positive impact of cork stoppers in the calculation of CO2 emissions According to OIV, Cork stoppers are a specific feature of the winegrowing sector, and their use has an important impact on sustainable forest conservation

GREEN HOUSE GAS ACCOUNTING PROTOCOL, ORGANISATION INTERNATIONALE DE LA VIGNE ET DU VIN

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AND WHAT DOES WINE HAVE TO DO WITH ALL THIS?

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CORK AND WINE The stopper creates 70% of the value-added created for cork.

70%

22%

2% 6%

Cork stoppers

Building materials

Raw material

Others

MAIN EXPORTED PRODUCTS, 2011, SOURCE: INE

EVERY TIME A BOTTLE OF WINE UNDER CORK IS OPENED, A CRUCIAL CONTRIBUTION TO ALL THIS IS MADE.

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200-YEAR OLD CHAMPAGNE, BALTIC SEA

GREAT, BUT IS THERE ANY MARKET RECOGNITION? CORK STOPPERS PREMIUM PERCEPTION

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EVOLUTION OF CLOSURES MARKET

0

2.000

4.000

6.000

8.000

10.000

12.000

14.000

2004 2005 2006 2007 2008 2009 2010 2011 2012*

Cortiça

Plástico

Screwcap

CORK STOPPER: GAINING MARKET SHARE SINCE 2010 PLASTIC: LOOSING MARKET SHARE SINCE 2007 SCREWCAP: SLOWER LINE OF GROWTH

MARKET RECOGNITION

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CONSUMERS PREFER CORK

MARKET RECOGNITION

94% of the US wine consumers

prefer natural cork and 93% consider that this solution means quality wine

92% of Spanish consumers prefer cork stoppers and for 86% it preserves the properties of the wine better

89,3% of French wine lovers prefer the cork

stopper and 89.8% state that cork stoppers preserve the full aromas

90% of Italian wine lovers consider that the ritual of opening a wine bottle and smelling cork makes the wine more pleasant to drink

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Consecutive studies show the unequivocal preference of consumers for cork, thus impacting directly on wine sales volume and value: Top US 100 wine brands priced at 6$ or more per 750ml bottle, Nielsen TS data

MARKET RECOGNITION IN THE WORLD’S LARGEST WINE MARKET

US consumers are willing to spend US$1.10 more for a wine sealed with cork

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Leadership on all price segments assessed, with particular focus on the fastest growing price points

MARKET RECOGNITION IN THE WORLD’S LARGEST WINE MARKET

Top US 100 wine brands priced at 6$ or more per 750ml bottle, Nielsen TS data

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NEW WORLD WINE PRODUCERS RETURN TO NATURAL CORK STOPPERS

“It became clear that cork is best for our wines.” Christian Canute Rusden Wines’  Oenologist

“  Cork  is  the  only  closure  which  enables me to market my wine as premium product in this market (China).” Ryan Kinghorn, CEO of Haselgrove

“You will notice one significant change; after considerable thought we have returned to using cork closures for Special  Selection  wines.” Tony Bish, Oenologist at Sacred Hill

“By  bottling  our  wine under screwcaps, we were lowering the wine’s  quality”.   Adam Mason, Klein  Constantia’s  Oenologist

MARKET RECOGNITION

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OPINION LEADERS “Cork  quality is on the rise.” James Laube Wine critic, Wine Spectator “Natural  cork  remains  the  highest  rated  closure among US wineries in terms of “overall  perceptions”. Wine Business Monthly 2009 Closure Report

“The quality of cork has clearly improved and positive developments have been registered in the cork industry”. Robert Parker Wine critic at Wine Advocate “Perhaps  the  best  news  is  that  we  had  pratically no bottles contaminated by TCA, which means that the cork industry took the TCA problem seriously.” Jancis Robinson

MARKET RECOGNITION

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WHAT ABOUT THE FUTURE?

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AMORIM WILL CONTINUE FOCUSED IN REASSERTING NATURAL CORK AS THE BEST WINE CLOSURE AND REGAINING MARKET SHARE FROM ALTERNATIVE CORKS BY LEVERAGING THE CLEAR CONSUMER PREFERENCE FOR NATURAL CORK AND THE EXCELLENT TECHNICAL PERFORMANCE CORK OFFERS

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THANK YOU! WWW.AMORIMCORK.COM