Download - Cara Lumen gift

Transcript
  • 7/28/2019 Cara Lumen gift

    1/23

  • 7/28/2019 Cara Lumen gift

    2/23

    Why Its Time For You To

    Build Your Own

    Library Of Information

    Products

    Cara Lumen, Your Idea Optimizer

  • 7/28/2019 Cara Lumen gift

    3/23

    Why Its Time To

    Build Your OwnLibrary of Signature Information Products

    2011 Cara LumenAll rights reservedCara Lumen, MA

    Olathe, KS

    E-book printing 2011Published in the United States of America

    Cover Design: Cara Lumen

    E-magazine: Passionately on Purpose www.caralumen.comWeb Site: www.caralumen.comBlog: www.passionatelyonpurposeinsights.comBlog: www.magneticsignatureproducts.comBlog: www.caralumen.byscoach.comBlog: www.magneticblogbuilders.comFaceBook: http://www.facebook.com/caralumenLinkedIn: http://www.linkedin.com/in/caralumen

    Twitter: http://twitter.com/caralumenSkype: caralumen913-261-8064 (Central)

  • 7/28/2019 Cara Lumen gift

    4/23

    DEDICATION

    To my 78thyear when it is all starting to come together!

  • 7/28/2019 Cara Lumen gift

    5/23

    EPIGRAPH

    The true meaning of life is to plant trees

    under whose shade you do not expect to sit Nelson Henderson

  • 7/28/2019 Cara Lumen gift

    6/23

    TABLE OF CONTENTS

    What People Are Willing To Buy in Todays Economy ........ 1What Can You Teach That People Will Pay You For? ......... 4Where Do You Begin? ....................................................... 6How Creating Information Products Makes You Smarter .. 8Magnetic Signature Products Guild .................................. 10If You Build It They Will Come.......................................... 11

  • 7/28/2019 Cara Lumen gift

    7/23

    We

    ayrit

    shaThisupofirstbusyouProWethe

    Thew

    pracvide

    comWar

    CarOlaJan

    ll want tthan to png all mye your k

    book iswhich y

    step is toness andto start bucts.

    e going toossibiliti

    e is a gat.magnetitice our cos, calls a

    e join us.

    ly,

    Lumen,he, Kansary 2011

    leave ouass alonglife it isowledge

    n introduu can burealize w

    your targilding yo

    talk abos are for

    ering plasignaturaft. Ther

    nd telecla

    Meanwhi

    our Ideas

    P

    mark oour knowa passioith other

    tion to wild. Thereat informt commur own Li

    t what inelf-expre

    ce for usproductse are worsses to gu

    le, enjoy t

    Optimize

    REFACE

    ur legacyedge andfor me warms

    at is posis more oation proity andrary of S

    ormationsion, an

    the Maguild.comsheets, a

    ide you a

    his book.

    if you willour expero finding

    y heart.

    sible. Itcourse, lucts canecide if ngnature I

    productsshow yo

    etic Signhere we

    rticles, teong your

    , and whatise. Ivea way to

    ill lay a fots more,do for yow is the tformatio

    can do fowhere to

    ture Procome togplates, c

    ourney.

    t bettereenelp you

    undationbut your, yourime for

    you, whstart.

    ucts Guilther tolasses,hope yo

    t

    d

  • 7/28/2019 Cara Lumen gift

    8/23

    ACKNOWLEDGMENTS

    To the members of my How to Craft Magnetic Signature ProductsThat Educate, Motivate and Inspire telecourse who allowed me tohone this body of work.

  • 7/28/2019 Cara Lumen gift

    9/23

    Build Your Magnetic Library 1 2011 Cara Lumen www.caralumen.com

    WHAT ARE PEOPLE WILLING TO BUY IN TODAYS ECONOMY

    Our buying habits have changed dramatically. Part of it is from necessitybecause money is tight. Part of it is because of our consciousness. We want to

    take care of our planet by not consuming, wasting and dumping. Asentrepreneurs we have to look at our target community and see what we canoffer them that they are willing to buy in todays financial mindset.

    People will buy hope

    Change is inevitable and we all want it to be positive change. So if business isdown we want to have hope that it will get better. Our goal in business hasalways been to be in service so what does our target audience need from usright now today that will give them hope? We each have to examine ourbusiness and see what that means to our particular community.

    But if I were a betting woman Id bet they want something that never wears out,

    grows stronger with use, and enriches their lives forever. Do you have any ofthat to offer?

    People will buy information

    You have lots to offer. Its in the form of what you know. Your unique take onyour business or life or a particular topic that is dear to your heart isinvaluable. Thats what you have to give right now. Information never wearsout; it grows with age, and stays in service for a lifetime.

    If you only had a few dollars to spend would you spend it on a gizmo that willwear out or an education that increases your value?

    Signature products are inexpensive to produce

    Talk about economical the only thing it takes to produce an informationproduct is time. An ebook is a document written in Word and turned into aPDF. You can make an audio book with a small investment in a desk mike. Youcan do a radio show on www.blogtalkradio.com for free and put it on your blogas a podcast. You can blog oh boy can you blog (seewww.magneticblogbuilders.com) and you can teach a teleclass onwww.freeconferencecall.com and record it for part of your home study course.You can edit it yourself in Sound Forge or Garage Band. Youll even figure outhow to go to www.istockphoto.com and get graphics for your ebook cover. Youcan do video with an inexpensive video camera like the Kodak Xi8. Even the

    few investments you might make in equipment will rapidly pay for themselvesas your information products begin to attract purchasers.

    Signature products fill your sales cycle

    The beautiful thing about information products is that they can be any pricerange from free to hundreds of dollars adaptable to the needs of your salescycle. They are a perfect way to offer a range of products as invitations to yourwork. They are perfect because they can be purchased online while you sleep

  • 7/28/2019 Cara Lumen gift

    10/23

    Build Your Magnetic Library 2 2011 Cara Lumen www.caralumen.com

    and perfect because they create on-going passive income. Once a signatureproduct is completed people can buy them online for years.

    Signature information products position you as an expert

    With each product you add to your Success Library of Signature Information

    Products your credibility gets stronger. As you add greater value to your targetcommunity you increase their trust in your ability to know what you are talkingabout and deliver what you say you will. People purchase from those theytrust.

    People will buy empowerment

    What is the mindset of your Target Community? They want to feel empoweredto create their own destiny. So whether they are in a job now and want toincrease their value by learning new skills like leadership, or contentdevelopment, or a new technical aspect of their work or whether they are inbusiness for themselves and wondering how to respond to todays economy,education and information are the keys to empowerment.

    You are the teacher

    Information is everywhere. Its easy to get and a lot of it is free. So how do youmake a signature product to sell? You collect and organize informationspecifically for your target community. You sort it, offer comparisons, createexercises that help them own the material, keep it updated, make it uniquelysuited for the needs of your target community and you present it to the peoplewho want to learn it.

    Your Signature Products are specifically focused on what your TargetCommunity wants to know. They come to you because youve waded throughnine books and umpteen articles on the topic and taken all sorts of workshopsand researched on line and have organized all that information into somethingthey can understand. It might be a series of blog posts, or it might be a sixmonth course. You are the focuser the selector of information. You are theteacher.

    This realization of the current need for good information products was thecatalyst for the new focus of my business. I have a gift for organizing ideas, ImYour Idea Optimizer and I help thoughtful leaders effectively organize theirideas so they can educate and inspire their chosen community. Through mycoaching and blog and teaching I help people reach and teach the people theyare meant to serve.

    People will buy control of their future

    We all want to have control of our future. So whether you become theconsumer and invest in the courses that will add value to your body ofknowledge, or you become the teacher and create information products thatinspire and motivate, education helps you gain control of your future.

  • 7/28/2019 Cara Lumen gift

    11/23

    Build Your Magnetic Library 3 2011 Cara Lumen www.caralumen.com

    Nelson Henderson says, The true meaning of life is to plant trees under whoseshade you do not expect to sit. What gift do you have to give? What advice do

    you have to give? What helping hand can you offer through your wisdom andexpertise? Is it time for you to pass it forward. Is it time for you to craft someinformation products?

  • 7/28/2019 Cara Lumen gift

    12/23

    Build Your Magnetic Library 4 2011 Cara Lumen www.caralumen.com

    WHAT CAN YOU TEACH THAT PEOPLE WILL PAY YOU FOR?

    I maintain that the one thing people will continue to buy in todays economy isknowledge. Knowledge is empowering, knowledge increases in value over time,and it keeps working forever! What do you know that you can teach others andget paid for?

    What you already know

    One of the bloggers I follow recently wrote a post about his typing skills how hewas a really fast typist and as a blogger that put him hours ahead of others. Hesuggested we look at what skills we need to strengthen or add in order to makelife easier or faster or better or more productive. And it got me thinking aboutwhat skills I might need to add. And if I need to learn stuff, others do too and Istarted thinking about what I knew that I might teach others.

    I am a natural organizer of ideas and I can help others effectively organize theirideas so they can educate, motivate and inspire their chosen community. That

    can be through a business idea or an information product. Or that can be inthe form of effective blog content. But the bottom line is I know how to organizeand in my coaching and my information products I teach others to organizetheir thoughts and ideas and set up systems that fit with their learning andworking style to keep them focused and productive.

    So if I can teach people how to organize their ideas, what can you teach?It may be as specific as 10 different ways to combine 8 food ingredients tomake 7 meals for your family. It could be Best resources for auto parts for

    your antique automobile. It could be How to teach your old dog new tricks.What is your passion? What do you love to do? What can you teach? Thats

    the gift you have to give.

    What does your target community need from you?

    A successful information product has to be on a topic your target communitywants and needs from you. Who have you been targeting? What are theircurrent needs? What can you offer them?When I look at my target community I think they want to be empowered to takecontrol of their future. So Im offering them ways to learn to create their ownsignature information products and to improve their writing and idea organizingskills as they do. Through a range of signature products I can offer differentprice points of information and meet the needs of anyone who wants to learnwhat I have to teach.

    How will your signature products be different?

    Heres the deal. There is a ton of information out there for free if you have thetime and energy and willingness to wade through it. But what if someone didthat wading for you and offered you a focused summary with action steps youcould read in 20 minutes. Would you pay for that???

    Your job is to take your years of expertise wrapped in your unique spin andexperience and put it in an information product that makes it simple to

  • 7/28/2019 Cara Lumen gift

    13/23

    Build Your Magnetic Library 5 2011 Cara Lumen www.caralumen.com

    consume. You will research new information; you will absorb it, sort it, compareit, update it and turn it into a product specifically for those who want to learnit. You will teach others what you know and get paid for it. How does thatsound?

    Information products create passive income

    The fabulous benefit of information products is that once you create thempeople can buy them for years to come while you are off doing something else.

    They also increase your expert status. The more you write the more peopleunderstand how much you know. And they are drawn to you to learn more.One idea can be leveraged into a multitude of products

    Some time ago I was scheduled to give a talk in a course I was taking and evenas I prepared the outline I knew it had to be an ebook. Later parts of it wentinto my radio show Passionately On Purpose. Your ideas may end up as blogposts, article submissions, or part of a teleclass or a home study course. You

    may take one idea and break it into little chunks or you may combine it into abig product. If you have a list of 10 ways to. you also have ten articles - oneon each of those ten ways. Once you start creating information products youllbe kept busy with the new ideas they generate.

    Your job as teacher

    We are all teachers in our own way. We teach by example the kind of life welead, the words we speak, the actions we take. We teach our children. Weexchange ideas with our friends. We lead our group. For me teaching is aboutlearning as well as sharing.

    Every time I prepare a new course or ebook I learn a tremendous amount. As I

    organize the material and select the order in which it needs to be taught I learnwhat is important. As I create exercises that help me own the work I adjustthem to help others do the work. Even if you dont look upon yourself as ateacher, you can see yourself as someone with something of value to share.

    Whether you tell it to someone, or write an article on it, or create a coursearound it, you are giving others the gift of your knowledge.

    What can you teach? And when will you do it?

  • 7/28/2019 Cara Lumen gift

    14/23

    Build Your Magnetic Library 6 2011 Cara Lumen www.caralumen.com

    WHERE DO YOU BEGIN?

    Being in business is about helping people accomplish something feel better,do better, be better. And that often means educating them. An informationproduct may offer good information about your products and services. It mayteach your target community some new technique they can use or it mayinspire them to think bigger. There is some form of teaching involved with everybusiness. And it often takes the form of signature information products.

    As a teacher, or knowledge holder, you have an opportunity to share what youknow with other people. When you put them in the form of an ebook, teleclass,radio show, or blog, they are called information products signature products,actually, for they bear your name and express your views. And through thempeople get to know you for the knowledgeable, thoughtful, wise person you are an expert in your field. And theyll turn to you when they need what you haveto offer.

    What should your first information product be?

    Your first information product will probably be your opt in offer the giveawaythat you create to encourage people to give you their email address so you canbring them into your target community. The form of your opt in might be ahow to list. It might be an audio or video, it might be a small ebook.

    Whatever you create you want to give them something of value that createsrecognizable results so they know you can produce results and are eager tolearn more from you.

    Learn to leverage your ideas

    Lets say you start out with a list of five steps that get a specific result. Each of

    those steps may become an article or blog post that details more of one of thoseparticular steps. Those five steps might turn into a radio show, or a talk on thetopic, or the foundation for a five week telecourse. You get the picture. Oneidea can dress up in many costumes to play many roles.

    A lot of my Passionately on Purpose radio shows started out as posts. Then Iexpanded them for the half hour show. Some of the material from mytelecourses has become an ebook. And Im certain I could create some strongkeynote talks from any of the topics I address in my work. This book washelped along by the inclusion of portions of articles I had previously written.

    Pick your medium to suit your skills

    Be like an artist work in whatever medium suits you best. Audios, videos,articles, blog posts, ebooks, audio books, telecourses, radio show, live courses,talks, and webinars.

    And pick a medium that works for your target community. For instance, youngpeople are more technically savvy than seniors so they may be more attracted tovideos. There are visual learners and audio learners to be considered. And oneidea can be presented in several mediums a transcript of a radio show, a

  • 7/28/2019 Cara Lumen gift

    15/23

    Build Your Magnetic Library 7 2011 Cara Lumen www.caralumen.com

    home study course from a telecourse. Consider your skill set and the manner inwhich your target community consumes information when you choose yourmedium.

    Keep a beginners mind

    We forget how much we know and how much someone new to what we areteaching does not know. Break your material down into small sections andteach them in an order that builds on the previous topic. My favorite way tostart writing any article or ebook or radio show is to write down the answer toStudents leave with an understanding of... That helps me clarify the purposeof that particular information product.

    Enjoy the passive income

    The great thing about signature information products is that when they are onyour web site people can buy it whenever they want to whether you are aroundor not. I do find that it helps to keep promoting your signature products insome sort of regular cycle to interest new people and remind people they exist.

    Well-promoted signature products definitely create passive income. You canrefer to a product in a blog post, expand a point from a product and mentiontheyll find more on the topic in the original product. Tell the story of how theproduct came into existence and why. Talk about your products in a friendly,casual, open manner that invites people to check them out but do keep talkingabout them not selling them simply mentioning them.

    Expand your expert status

    When you have written at length on a specific topic you are seen as an expert -which you are since you are the only one interpreting things the way you do.Signature products let people know what you know, how you think, what youcan do for them. And over time signature information products build the trust

    you need to inspire others to pick up the phone and engage you to help them.

    Loyalty wins

    Did you know that 80% of your sales will come from 20% of the peopleconnected with you? That group of people are tuned into what you offer, theywant to know and hear what you are saying and teaching and doing. Theytrust you. And they are ready to purchase from you. When you design youroutreach material, your forms of invitation, fashion them for the people you canbest serve. Once they have come into your community keep serving them well.Referrals are the best form of community building. And referrals come from

    positive interactions and great results and the value you give through yourSuccess Library of Signature Information Products.

    The purpose of your signature products

    Your signature products may be used to educate your target community aboutwhy they need what you have to offer, They may be the tool by which you teacha particular topic that will grow a business or change a life. They may be

  • 7/28/2019 Cara Lumen gift

    16/23

    Build Your Magnetic Library 8 2011 Cara Lumen www.caralumen.com

    products that inspire and motivate. Put signature products to work for you toattract and serve your chosen community.

  • 7/28/2019 Cara Lumen gift

    17/23

    Build Your Magnetic Library 9 2011 Cara Lumen www.caralumen.com

    HOW CREATING INFORMATION PRODUCTS

    MAKES YOU SMARTER

    There are a lot of reasons to create information products they add value to

    your clients and customers, they add passive income, they establish you as anexpert and they build trust and credibility. But the part I like best is thatcreating information products make me smarter more knowledgeable in what Ido and what I offer my clients. But then I love to learn.

    Information Products add value to your clients and customers

    Sometimes the reason I create an information product is because its somethingI need for my own business and it makes sense to make it available to others.

    That was true of my How to Build a Magnetic Marketing Plan Telecourse. Iwas working on my own marketing plan and as I created new systems to helpme uplevel my own I knew I wanted to share it with others. So I created first atelecourse and then an ebook/workbook. I became more knowledgeable as I

    created a system to strengthen my own marketing practice and in turn addedvalue to my clients when I shared it with them.

    Information Products add passive income

    The great thing about creating ebooks and home study courses is you donthave to be around when someone comes to buy them. And things you writestay around for a long time so you get a lot of mileage out of one creative effort.And information products can be leveraged oh how they can be leveraged tomake more and more products. My radio show helped me developing new ideasI later included in my telecourse and ebooks and workbooks. The audios areoften used to supplement a course curriculum as an added value bonus. I

    could bundle my shows and create an audio package on a specific topic. Themore information products you create the greater the collaborativecombinations you can create.

    Information Products establish you as an expert

    The more information I put out, the greater my impact on others and the largermy reputation. Ive been posting articles for years. Ive written ebooks on bothspiritual and practical topics. When I teach courses like Article Magnetism,How to Write Articles that Attract and How to Develop and Deliver a Magnetic

    Teleclass I continue to establish myself as a go-to person on informationproducts. When I narrow my niche and focus totally on teaching my repeatableMagnetic Content Development System in private coaching and in the Guild

    membership site people have already had an experience of my knowledge andpattern of over delivery and how enthusiastically I share my knowledge andexperience with others.

    Information products build community

    Information products let your clients and customers know that you are seriousabout your business, that you are constantly finding ways to help them and arecommitted to continuing to get better and better at what you do. Those value-

  • 7/28/2019 Cara Lumen gift

    18/23

    Build Your Magnetic Library 10 2011 Cara Lumen www.caralumen.com

    laden blog posts and article submissions go viral as you provide great value.Those radio shows and interviews find their way to busy people with only timeto listen. Those ebooks and tip sheets provide great insights and exercises, and

    your telecourses inspire people to take the next step. As you add value youbuild trust. People view you as someone they will go to when they need what

    you have to offer.

    Information Products make you more knowledgeable

    But heres what I love the most. I learn sooooo much when I write aninformation product. My whole Magnetic Content Development System wasformulated when I wrote the telecourse How to Craft Magnetic SignatureProducts that Educate, Motivate and Inspire. Its going to be a home studycourse, it caused me to form the Magnetic Signature Products Guild where Ican help others create added value for their target community.

    Working on that course inspired me to take my business to a new level and toalso see what is possible beyond that. What I love to do best is make exercises

    that help people learn. So I create thought-provoking, insight-revealing, idea-generating questions that open the flood gates to creativity and awareness. Andguess what, I answer those questions first for myself. Its like being launchedoff in a rocket. The teacher and the taught create the teaching is an Easternsaying. When you teach you learn. If you want to know more about somethingwrite about it, teach it, do the research so you deepen you own knowledge.

    Then share that with others.

    Choose Your Best Ideas and go for it!

    Whether you choose to create a mini-ecourse autoresponder, a blog, an ebook,a four week telecourse, or start your own radio show do it! Take whatevernext step you need to start sharing all your valuable knowledge with those you

    serve. Rounding up all that knowledge and putting in a form for others clarifiesthat information for you and will inspire you to take action for yourself.

    Teaching others is a great way to get smarter.

  • 7/28/2019 Cara Lumen gift

    19/23

    Build Your Magnetic Library 11 2011 Cara Lumen www.caralumen.com

    THE MAGNETIC SIGNATURE PRODUCTS GUILD

    To become known as an expert you have to teach. What you teach is yourexpertise, your passion your experience and your insights. How you teach istotally up to you. It could be through ebooks or published book, workshops orteleclasses, podcasts or videos, talks or radio shows.

    But in every case the key challenge is figuring out exactly what to say and howto say it so people get it. And I have developed a system that will help youchoose your best ideas and turn them into motivational information productsspecifically for your target community.

    The Magnetic Content Development System

    My Magnetic Content Development System is a repeatable process that helpsyou

    Target your ideal customer Choose the right information product form for you Choose your best ideas for that particular product Develop your content so you get your message across Create a product that delivers value to your chosen community Build promotions and partners to market your product.

    I teach it, I coach it, I write about it and I use it myself every day.

    And invitation for you

    Because my passion is learning and teaching, I wanted to help others sharetheir knowledge with others. I created the Magnetic Signature Product Guild, amembership environment with the first level totally free. Its based on the tradeguilds of the past which were formed to give help and advice andencouragement to its members as they mastered their trade. The MagneticSignature Product Guild provides on-going support for planning, developingand completing information products that educate, motivate and inspire. If youhavent already joined, I invite you to join our community atwww.magneticsignatureproductsguild.com

    As I continue to add content it will provides a constant stream of valuablecontent and new learning opportunities. Wherever you are in the developmentof your signature products there will be information and training available for

    your next step. You will have all the information you need in the order you needitorganized in sequence to take you step by step through this remarkablerepeatable content development system

    .

  • 7/28/2019 Cara Lumen gift

    20/23

    Build Your Magnetic Library 12 2011 Cara Lumen www.caralumen.com

    IF YOU BUILD IT THEY WILL COME

    Now its up to you. Is it time for you to build your own Success Library ofSignature Products. Sure, you can start with one or two, but Im suggesting

    you create a variety of products that add continuous value to your community...

    Begin with two information products your landing page and an opt in offer. Incrafting these two products you will discover and decide what it is you want tohelp others accomplish or learn or do and in particular what learningexperience you want that particular product to provide.

    Magnetic Content Development System is about decision-making. It helps youfind the core of what you want to share and organize it to reach the beginnersmind so people get what you have to say. It helps you harness the power of yourideas to reach and teach your target community.

    Begin with your target community. Collect and organize information that willmake a difference in their lives. Sort it, make comparisons, and createexercises that help them own the material. Keep it updated, make it uniquelysuited for their needs and present it in a variety of formats to the people whowant to learn it.

    Are you ready to pass forward what you know? Are you ready to addtremendous value to your community? Are you ready to attract more of thepeople you are meant to serve? Then now is the time to build you SuccessLibrary of Signature Information Products.

    I hope this little book has inspired you to teach what you know!

  • 7/28/2019 Cara Lumen gift

    21/23

    Build Your Magnetic Library 13 2011 Cara Lumen www.caralumen.com

    AUTHOR'S BIO

    CARA LUMEN, MA, YOUR IDEA OPTIMIZER

    Cara Lumen, MA, Your Idea Optimizer, helps thoughtful entrepreneursdevelop a unique and profitable Success Library of MagneticSignatureInformation Products that educate, motivate and inspire your chosencommunity! She helps you teach what you know!

    As a Business Coach, Content Development Coach, and Educator, Cara drawson her background as a Certified Book Yourself Solid Coach, Certified GuerrillaMarketing Coach, Certified Teleclass Leader, international author and dedicatededucator to help you build a community of like-minded seekers. She helps youcreate information products that enhance your expert status and earn passiveincome as they offer your community insights that will change their lives and in

    turn change their world.

    Cara is the creator of the Magnetic Content Development System andestablished the Magnetic Signature Products Guild to encourage and supportmembers in the crafting of remarkable information products that reach andteach their chosen community.

    E-magazine : Passionately on Purpose www.caralumen.comWeb Site: www.caralumen.comBlog: www.passionatelyonpurposeinsights.comBlog: www.magneticsignatureproducts.comBlog: www.caralumen.byscoach.com

    Blog: www.magneticblogbuilders.comFaceBook: http://www.facebook.com/caralumenLinkedIn: http://www.linkedin.com/in/caralumen

    Twitter: http://twitter.com/caralumenSkype: caralumen913-261-8064 (Central)

  • 7/28/2019 Cara Lumen gift

    22/23

    Build Your Magnetic Library 14 2011 Cara Lumen www.caralumen.com

    THE MAGNETIC HOW TO CRAFT SERIES

    Available atwww.magneticsignatureproductsguild.com/marketplace

    Why Its Time to Build YourOwn Library of Signature

    Information Products

    LANDING PAGEMAGIC

    How to Craft aMAGNETIC OPT IN OFFER

    in One Hour

    How to Craft aMAGNETIC MINI-ECOURSE

    that Builds Trust

    How to Craft MAGNETICCORNERSTONE CONTENT

    that Lays a StrongFoundation

    How to CraftMAGNETIC

    ARTICLES & BLOGPOSTS that Go

    Viral

    How to Craft a MAGNETICEBOOK that KeepsReaders Reading

    How to Craft a MAGNETICTELECLASS that Gets

    Results

    How to Craft a MAGNETICTABLE OF CONTENTS thatPre-sells Your Book

    How to CraftMAGNETIC

    INTERACTIVEELEMENTS that

    Help People OwnWhat You Teach

    Chunk It Up, Chunk itDown, MAGNETIC

    PROJECT MANAGEMENT

    Take Your Idea and Runwith It 25 Expansive Ideasto Leverage Your Idea intoMultiple Income Streams

  • 7/28/2019 Cara Lumen gift

    23/23

    MAGNETIC START UP1. LANDING PAGE MAGIC2. How to Craft a MAGNETIC OPT IN OFFER in One Hour3. How to Craft a MAGNETIC MINI-ECOURSE that Builds Trust

    MAGNETIC BOOK CREATION1. How to Craft MAGNETIC CORNERSTONE CONTENT that Lays a Strong

    Foundation2. How to Craft MAGNETIC ARTICLES & BLOG POSTS that Go Viral3. How to Craft a MAGNETIC EBOOK that Keeps Readers Reading4. How to Craft a MAGNETIC TABLE OF CONTENTS that Pre-sells Your

    Book5. How to Craft MAGNETIC INTERACTIVE ELEMENTS that Help People

    Own What You Teach6. How to Craft MAGNETIC STORIES that Inspire and Motivate

    MAGNETIC TEACHING1. How to Craft a MAGNETIC TELECLASS that Gets Results2. How to Craft a MAGNETIC WORKBOOK that Leads to Mastery3. How to Craft a MAGNETIC TEACHING VIDEO that Goes Viral4. How to Craft a MAGNETIC RADIO SHOW5. How to Craft a MAGNETIC PODCAST

    MAGNETIC MARKETING1. How to Craft a MAGNETIC MARKETING PLAN2. Chunk It Up, Chunk it Down, MAGNETIC PROJECT MANAGEMENT3. How to Craft a MAGNETIC THANK YOU AND PRODUCT DELIVERY

    PAGE that Converts to Sales4.TAKE YOUR IDEA AND RUN WITH IT 25 Expansive Ideas To Leverage

    Your Idea Into Multiple Income Streams