Capturing Value from Big Financial Data

Marcelo Soria-Rodríguez

capturing value from big financial data big data spain madrid, movember 7th, 2013 marcelo soria-rodríguez marcelo.soria@bbva.com @msoriaro http://www.linkedin.com/in/marcelosoriarodriguez

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this is not a talk about big data

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neural networks pattern recognition machine learning text mining emotion detection…

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(it’s a brain)

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(foto de Lyne y Manuel)

maximize biological value

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extract the right value from data value

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data? where’s the data I care about?

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life is data

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26M transactions / day

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how should I do this?

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start small

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explore à learn à convince à explore with more money à learn more à

build exciting products/projects

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credit access

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15%

40%

retail

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My customers

Area

What does a retailer really know?

My customers in other

sectors & areas?

Non customers in other sectors

& areas

My customers in my sector &

area?

My customers in my sector?

My customers in my area?

Non customers in my sector?

Non customers in

my area?

Non customers in my sector &

area?

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My customers

Area Crosselling

Diversification

Diversification

Loyalty

Expansion Expansion

Opening hours

New portfolio Offers

Crosselling

What does a retailer really know?

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some early explorations…

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Average distance covered by Madrid customers of a given chain to purchase at stores of the chain

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Recurrence for a given chain Distribution of recurrence vs. distribution of spending for each recurrence level.

Recurrence for a given chain Distribution of recurrence

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Market share for a given chain by purchase zip code.

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… that drive exciting products (we’re building products based on all this!)

urban data services

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world

2011-2012 spending in Madrid by nationality

Download tourism report for Madrid here: http://bit.ly/1bKPwtS

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country

Watch the Easter 2011 financial transactions in Spain video at: http://www.youtube.com/watch?v=Zel6wych9p0

country

region

neighbourhood Madrid, Gay Pride festivities

Madrid, Gay Pride

Increase 2012 vs. 2011 13,8% -0,8% 9,1% 3,7%

9,8% 4,01% 23,62% 19,48% Increase in 2011 vs .control

week in 2011

# stores

comparison week 2011

event week 2011

event week 2012

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number of transactions per street, event week

Madrid Gay Pride street

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comparison with control week (number of transactions)

Madrid Gay Pride street

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open?

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open? what if we become a platform?

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open [data API] :-) open challenge: datathon! à (visit room 8 at 5pm today!)

thanks! marcelo soria-rodríguez marcelo.soria@bbva.com @msoriaro http://www.linkedin.com/in/marcelosoriarodriguez