ENTREPRENEURIAL JOURNALISM
4 NEW REALITIES FOR
20 MAY, 2016 #SWJOURNOATHENS
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TEACHING
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NEW YORK CITY
2030: NEWS CONSUMER
1. JOURNALISM’S NEW GOLDEN AGE IS IN
PROGRESS…
A REVOLUTION FOR JOURNALISM PRODUCTION
REACH SPEEDCOST
EASE QUALITYMOBILITY
We Have AMAZING Tools
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Empowered Reporting Gather information more effectively
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Fantastic Distribution Spread information, ideas and brand far and fast
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Powerful Listening Understand and respond to communities
Additional Notes: bit.ly/whatsnext168 NEW VIDEO OPPORTUNITIES
ACTIVE 3D PANOLIVE MICRO
PLATFORM VERTICALALGO AR VR
RACONTR PERISCOPE THETA VINE
APPLE TV WIBBITZ SNAPCHAT OCULUS
CHALK ON A BOARD
JOURNALISM TECH WAS…
BROADCASTING FROM OUR POCKETSNEWS NINJAS
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“Video is not just widescreen; it’s square, it’s portrait, and soon, it’s going to become 3D, virtual reality, 360 degrees. There’s not just one way to make video content.” - Tom Westerlin, creative director at Huge
NEW PATHS FOR DISTRIBUTIONSOCIAL MOBILENICHES
CURATION MESSAGINGGLOBAL
SUSTAINABILITY WITHIN REACHCHEAPER TO
LAUNCHNEW MARKETS
ACCESSIBLEFEWER TECH
BARRIERS
STRONG DEMAND
SPIRIT OF COLLABORATION
MONETIZATION TOOLS AVAILABLE
SERVICES FOR REVENUEAUDIO DATAVIDEO
REPORTING DESIGNSOCIAL MEDIA
2. SNACKABLE MEDIA IS ON THE RISE
= CANDY for Busy BrainsSnackable JOURNALISM
Gobbling up BITE-SIZE Media
Binging on TWITTER Tidbits
Gorging on News NUGGETS
ABUNDANT FREE MATERIAL =
MONETIZATION CHALLENGE
… AND PLATFORMS HAVE POWER
3. SUCCESSFUL VENTURES = GROUNDS FOR OPTIMISM
ProPublica
THE MARSHALL PROJECT
Buzzfeed
QUARTZ
90 MIN
VOX
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Vox Card Stacks
LOCAL NEEDS
JS HURRICANE NEWS
I F* LOVE SCIENCE
COOKS ILLUSTRATED
FiveThirtyEight
Watchup
Timeline
NARRATIVELY
SKILLCRUSH
BUSHWICK DAILY
INFORMERLY
BIG GIRLS, SMALL KITCHEN
Examples of ProgressWho’s Doing Well?
‣ The Atlantic = Smart Digital Approach ‣ Cooks Illustrated = Valuable Premium Content
‣ Guardian, NYT, WP, WSJ = Legacy Shift ‣ Vice = Authenticity Resonates ‣ NPR = Capitalizing on a Beloved Brand
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4. WHAT MATTERS FOR ENTREPRENEURIAL
JOURNALISTS IS EXECUTION
1. Product 2. Community 3. Sustainability
THE 3 ELEMENTS OF ENTREP JOURN.
DESIRABILITY FEASIBILITY VIABILITY MORALITY COMPATIBILITY
IS YOUR STARTUP IDEA WORTH PURSUING?
SUSTAINABILITY=
• Pick a PALPABLE Problem • Look ACROSS Categories • Identify Pockets of PROSPERITY • CURATE for a New Community • Start Pure and SIMPLE
DEVELOPING OPPORTUNITIES
• DOING TOO MUCH (NO FOCUS)
• DOING TOO LITTLE (LISTENING)
ENTREP JOURNO PROJECTS FAIL…
Building on a Foundation of Reporting, Writing and EditingTHE NEW JOURNALISM SKILL SET
SOCIAL MEDIA DATA & DESIGNMULTIMEDIA
CURATION BUSINESSCODING
Apply to be a 2017 Tow-Knight Fellow: towknight.org/apply Deadline: July 1
THE 2016 TOW-KNIGHT FELLOWS
Apply to be a 2017 Tow-Knight Fellow: towknight.org/apply Deadline: July 1
Resources
bit.ly/ejlinksMy Resource Board on Entrep Journalismbit.ly/ej16readingprep Readings on Journalism Startupsbit.ly/cjrstartups Columbia Journalism Review Coverage
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Jeremy CaplanTow-Knight Center for Entrepreneurial Journalism CUNY Graduate School of Journalism
[email protected]@jeremycaplan
THANK YOU
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