- Procurement Solutions
- Procurement Solutions
04/15/2023© 2015 IBM2
Executive Summary
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IBM Confidential3
- Procurement Solutions
ContextualView of theCustomer
Omni-channel Marketing and Merchandising requires ongoing collection and synthesis of data
- Procurement Solutions
This shift powers engagement at every point in the customer lifecycle
Understand Engage
Manage
Make useful recommendations about products and services
Give customers a means to share ideas
and opinions
Intervene when customers are struggling
Provide relevant content that informs the buying
decisionSend offers when customers
are most likely to buy
Understand and respect customers’ preferences
Identify, develop, and reward brand advocates
Match service levels with expectations
Serve and sell to customers in their preferred channels
Rescue at-risk customers before they churn
© 2013 IBM Corporation6
IBM Omni-Channel Merchandise Optimization helps merchandisers and sales planners maximize sales, profit, and shopper loyalty
Quantified consumer behavior powers predictive merchandising and marketing decisions across all channels
Deliver rapid results with leading solutions
© 2013 IBM Corporation7
58%are more price-
conscious today than they were a
year ago
70%of a B2B purchase
decision is made before a rep is
contacted
43%increase in
mobile sales on Black Friday 2013 vs. 2014
71%of smartphone users compare prices in stores
5.9B mobile phone subscribers
across the globe in 2013
92%of consumers
research online and seek
opinions via earned media
before a purchase
…Today’s consumer uses many channels, many devices and is empowered in their purchase decisions
*SOURCES: IBM Institute for Business Value; IBM 2013Holiday Benchmark Reports; ChiefMarketer.com
© 2013 IBM Corporation8
What if your marketing efforts resulted in?
Improved customer value, loyalty and retention5%–15% increase is typical
Higher campaign ROI15%–30% increase is typical
Increased response rates10%–50% increase is typical
Other business metrics improvementsrevenue, profit, others vary by industry (assets under management, basket size, # products owned, etc.)
More campaigns with the same resources2–5x increase is typical
Reduced cycle time for marketing efforts40%–80% reduction is typical
Reduced marketing costs20%–40% reduction is typical
Lower customer acquisition costs25%–75% reduction is typical
More effective marketing More efficient marketing
- Procurement Solutions
04/15/2023© 2015 IBM9
MSI’s Goals & Requirements
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04/15/2023© 2015 IBM10
How IBM’s Solution can meet MSI’s needs
- Procurement Solutions
04/15/2023© 2015 IBM11
Helping MSI evaluate the benefits of IBM’s Proposal MSI will benefit from 20% reduction in costs over 3 year project
IT expenses reduced by 15% (494,000 Yen over 3 years) Elimination of Disaster Recovery Service (168,480 Yen over 3 years) Generates 662,00 Yen free cash flow to invest in core business
Ensure MSI will not have a spike in expense at beginning of project by utilising Global Finance to match project expense with cost saving.
Net savings in each year (52,000 Yen in Year 1) Reduction in energy costs due to consolidation from 9 to 2 data centre’s Financial & Operational flexibility
Lease with Global Finance allows upgrade, purchase and return options IBM Open source architecture allows easy integration of add on services such
as data analytics and simple integration to existing IT Systems Reference Cases for Discussion
ING – Consolidation into 2 data centres . 15% IT cost reduction, 20% Carbon footprint reduction
Shell – Data Centre consolidation – 40% reduction in project timeline, 15% reduction in costs
- Procurement Solutions
04/15/2023© 2015 IBM12
IBM – A single provider, with a wealth of experience in helping clients to achieve their
goals in the Insurance industry
- Procurement Solutions
04/15/2023© 2015 IBM13
Summary & Next Steps
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