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INTORDUCTION :

ABOUT OUR COMPANY

Procter & Gamble Co.(P&G,NY SE:PG) is a Fortune 500, American global corporation based in Cincinnati, Ohio, that manufactures a wide range of consumer goods. As of 2008, P&G is the 6th largest corporation in the world by market capitalization and 14th largest US Company by profit. It is 10th in Fortune's Most Admired

Companies list (as of 2007). P&G is credited with many business innovations including brand management, the soap opera, and "Connect & Develop" innovation. According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company; the $2.62 billion it spent is almost twice as much as General Motors, the next company on the Nielsen list. P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival.

Three billion times a day, P&G brands touch the lives of people around the world. Our corporate tradition is rooted in the principles of personal integrity, respect for the individual and doing what's right for the long-term.

OUR PURPOSE We will provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.

OUR COMMITMENT

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Improving the lives of consumers worldwide is about more than just great products. It's about taking responsibility for improving our communities around the world through the work we do, as a Company and as individuals.

PRINCIPLES We show respect for all individuals. The interests of the company and the individual are inseparable. We are strategically focused in our work. Innovation is the cornerstone of our success. We are externally focused. We value personal mastery. We seek to be the best. Mutual interdependency is a way of life.

HISTORY In 1837, Procter and Gamble was founded in Cincinnati by William Procter, a candle maker, and brother-in-law Gamble, a soap maker. Their joint venture started one of the most influential companies in all American industry. The company's first product was Ivory soap, introduced in 1879.

For generations, Procter and Gamble has been built by scientists and consumer researchers; the latter finding outwhat the public wants and needs, and the former improving upon old products or inventing new ones to matchthese needs and desires.

Several products were developed during the time period when William Procter's son, William Alexander Procter, took over the company (1890-1907.) William Cooper Procter began working in the company in 1883 and served as president of the company from 1907-1930. During this time, the company's sales rose from $20 million to $200 million. This was a period of growth in which the company built several plants: five in the United States, one in Canada, and one in England.

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William Cooper Procter was a pioneer in many labor relation reforms. Procter and Gamble became the firstAmerican company to give half holidays on Saturdays and set up a profit-sharing plan in the same year. Companypolicy was reworked in 1920, so that all employees were guaranteed 48 weeks of work per year. Other firstsinclude a disability pension plan, a life insurance plan, and employee representation on the board of directors.

Today, P&G; goods are found in 98 percent of all American households. With additional products are sold worldwide, from the Arabian Peninsula to Argentina to India, the company remains committed to marketing superior products

SWOT ANALYSIS OF P&G P&G is a Global Company reaching out to almost 82 countries. A

specialized company with a singular, steadfast focuses on the

advancement of skin care and other consumer goods around the globe. It

has a very strong global brand image. Since products of P&G have been

used for more than 150 years, thus the brand loyalty among its buyers

does exist.

P&G’s goal is simple, improving the quality of human life by providing high quality, safe and effective FMCGs, therefore making life easier for so many people around the globe.

STRENGTHS •

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The biggest strength of P&G as a company is having vast range of skin care product line including creams, lotions, shampoos, liquid cleansers and etc. •

It has a very strong brand name. •

Due to its strong brand repute, P&G has a huge customer base. •

The customers of P&G are extremely brand loyal and have less tendency of switching on to some other brand. •

P&G is always bringing innovations to sustain its customer base.

WEAKNESS •

The major weakness of P&G is being less innovative than its major competitor Unilever. •

Some of the P&G products have failed in certain geographic areas, as the research for those products is not

conducted in all the geographic areas where the product has to be soled. For example, Oil of Olay failed in Pakistan, Camay failed here as well.

OPPORTUNITIES •

Some opportunities include the unexplored areas in the markets where P&G can sell its product. •

One of the opportunities for P&G is to invest in the segment for children. •

Another opportunity for P&G is to introduce food and beverages for Pakistani market, keeping in view the tastes and preferences of the people here.

THREATS •

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Unilever is the biggest threat for P&G as that is the most aggressive competitor of P&G. •

With the advent of new FMCG providers in market with less priced products, people in markets like Pakistan where due to inflation customers can switch on to other low price products. •

As P&G is operating globally therefore the regulations of Government in different geographical areas may affect the policies of P&G. •

As the world economy is going through the unprecedented economy crisis that may prove to be a threat for all the businesses being operated globally

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FAILED PRODUCT CAMAY SOAP PRODUCT DESCRIPTION AND PRODUCT DETAILS Camay is rich, creamy beauty soap. Camay is available in different fragrances: Camay is the name of a scented hand and body soap, made by Procter & Gamble. It was first introduced in 1926 and marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. Camay's slogan for many years was "Camay: the soap for beautiful women." It was later replaced with "For your most beautiful complexion at every age." Camay is still produced although many stores in the United States do not sell it anymore, as it has fallen out of popularity in recent years. Since it is still quite popular abroad, in the U.S. it is often found at immigrant-

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oriented ethnic stores. For many years, Camay was a major sponsor of the soap opera Search for Tomorrow. Camay Soap was introduced in the USA in 1926 and in the UK in 1958. It was one of the first “beauty” soaps to be marketed in post-war Britain. The brand was seen as a luxurious and exclusive soap, which provided the ultimate in feminine glamour. In those early days, Camay became renowned for its use of exclusive French perfume, its pink colour and its rich lather. The name Camay was derived from the bar's own cameo stamp. "Camay" was coined from the French word, "camee," which means cameo, the jewel.

PRODUCT FAILURE Camay was introduced in Pakistan. Extensive advertisement was done for the products. The soap was introduced with different scents to ensure variety. But Camay became unsuccessful in coping up the expectations of the customers. Therefore it was failed. One of the complaints of the customers was that Camay is highly soluble soap, due to which it is consumed highly and is not a cost efficient product. Camay failed to compete with Lux, Capri, Dove, Imperial leather etc. Even the different scents of the product could not contribute to its success. Customers did not accept such soap and ultimately P&G had to face a decline in the growth stage of PLC of Camay.

PLC OF CAMAY

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RELAUNCH OF CAMAY

NEW PRODUCT CAMAY CARE Our product “Camay Care” is a “face wash in a bar”. Soaps are one of the most important consumer goods in

every day life. The need for such a product is always there. Life is becoming more and more fast with every passing day and in order to cope with the time limitations people want products which are easy to use and do not consume time. Our product deals with the same need of people and is targeted specially towards those people who are good time managers; “Camay Care” helps people to satisfy their need of looking good within minutes. Our product is very simple and sophisticated. It will be a core consumer product, which will provide the consumers with the benefit of clean, healthy, shiny skin with relative ease and comfort. The product will be available in various types. Product will be available in diverse packs according to scents, and will be an economical product. Price of the product will be slightly higher as compared to the normal soaps, but still the value provided to the customers will be more as compared to the costs they will incur. To conclude, our product will provide the customer with great benefit of clean, healthy, shiny skin with ease, comfort and relieve from all everyday skin problems.

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PRODUCT FEATURES Moisturizing soap that only penetrates into those skin pores that require to be moisturized and leaves the rest, thus a customized approach for every skin. Sensitive skin becomes more resistant to damage, creating a healthy look and soft feel. A solution to all acne problems and other abnormal "plugging" of pores, leaving skin free of blemishes and marks. Choosing the appropriate skin care products can be confusing and difficult. But this is Gentle enough for daily use, on both dry and oily skin types Medicated product creates a lasting effect on the skin. 4 in1 process allows to cleanse, creating a protective shield, moisturize and finally leaving the skin crystal clear.

How does Camay Care work?

MARKETING MIX PRODUCT TYPES OF “CAMAY CARE”

Not simply nice to look at but even nice to smell and use! We have

identified 4 unusual flavors to market the varied choices of the users. Our

product is not the typical everyday medicated soap, it is a medicated soap

which is fun to look at and fun to use and it is first of its kind that’s why it

will have an advantage of a first player. If we would have tried coming as

the traditional medicated soap we would have incurred quite some

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serious difficulty trying to convince people that we are better than the

rest. When our customers would think ‘medicated soap from P&G’ they

would think Chocolate, Glitter and Menthol flavoured. Most of the

medicated soaps in the market

smell pretty bad, but our soap gives the most seducing aromas ever,

making it quite popular amongst people.

CHOCOLATE“The new chocolate flavored soap,mmmm good enough to eat, but its for your skin !” The chocolate flavored soap would smell like delicious chocolate but would be highly effective medicated soap trying to cater to the personalities of people who like chocolate.

Camay Care Glitter

Camay Care Glitter is derived from natural herbal extracts which contain vitamins the unique combination

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between Glitter and bisabolol have moisturizing and soothing effects fequent use will leave your skin feeling soother, fresher and acne free skin. Ingredients Sodium Palmate, Coconut Oil, Glycerine, Glitter, EtidronicAcid, Sodium Hydro Sulphite, Frgrance, Tetra Sodium, EDTA Titanium Dioxide Water.Ci19140, NaOH. The glitter particles will merely be an attraction for the young girls which

will turn into soap and not remain asglitter. The glitter flavoured soap would be really pretty_ shiny and sparkly

but a highly effective medicated soaptrying to cater to the personalities of people who like fun things like

glitter.

MENTHOL

The menthol flavor caters to the tastes of people who like traditional stuff like peppermint. It has been an object,which the entire family consumes regularly and thus this soap too is meant for people of all ages playing any rolein a family because you’re certainly never too old for peppermint.

SWOT ANALYSIS OF Camay Care A SWOT analysis is basically done in order to have a quick evaluation of the factors that affect our product as well as the organization. It looks at positive as well as negative factors that are affecting and the ones that have the potential to affect the organization under consideration. Also it incorporates the external and internal environment of an organization.

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STRENGTHS •

“CAMAY CARE”, as the name states is basically a soap not restricted to any particular skin type but a solution for every category. •

Individuals of all skin types can use it, whether their skin is oily or dry. •

The product is sub-divided into flavors, in order to attract attention from the target market of teenagers. •

The scents have been selected keeping in mind the tastes, needs and preferences of the segmented market. Another success factor is to be the only product providing numerous benefits of not just being an ordinary soap but playing a role of a face wash as well. It has the benefit of being a 4 in 1 product. •

It certainly is Camay Care’s strength to be able to cleanse, be a protective shield reducing acne problems, and moisturize to keep the skin healthy and above all giving the skin a crystal clear look. WEAKNESS •

Though, every new product needs time to settle, however, there definitely is an uncertainty level of being accepted in the market. •

Another weakness can be the resistance by those who have a fear of using medicated products. They might be allergic or even prone to getting reactions from the medicated products. For them to change their beliefs and use “Camay Care” instead would be a difficult task. OPPORTUNITY One and the prime opportunity for “Camay Care” is the growing consumer market for improved and alluring soaps. In our view Camay

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Care has the strength and capability of getting a good market share since it specifically is designed keeping in mind the needs of the teenage community, which is our target market. •

This is a case of niche marketing, so we consider that as an opportunity as well. THREATS •

All products face threats during their life cycle, and so shall be the case with Camay Care as well. It is a perfect market with no barriers to entry for the new entrants so the threat of the new entrants trying to cover our focus of the product is there. Our product focuses on giving a new dimension of playing numerous roles at the same time. However, nothing lasts long so wee should be sure of any competition in the current future. •

With the re launch of the product, now the competition comes from the medicated products as well. Well we conclude that “Camay Care” has a bright future in the Pakistani consumer market, and the over all project will be beneficial for the company in terms of generating revenues, and holding a healthy market share.

Market Structure We will use the Pull strategy to attract new customers because there is a demand in market for a soap that should have both features that is beauty plus medicated soap. MARKET SEGMENTATION To get a product or service to the right person or company, a marketer would firstlysegment the market, then target a single segment or series of segments, and finally position within the segment(s). . Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer

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behavior. The world is made up from billions of buyers with their own sets of needs and behavior. Segmentation aims to match groups of purchasers with the same set of needs and buyer behavior. Such a group is known as a 'segment'. Segmentation is a form of critical evaluation rather than a prescribed process or system, and hence no two markets are defined and segmented in the same way There are many ways that a segment can be considered. For example, the auto market could be segmented by: driver age, engine size, model type, cost, and so on. However the more general bases include: •

by geography - such as where in the world was the product bought Our product would be customized for Asian skin types. It would be a local product available only in Pakistan, developed especially to work wonders on the Asian skin type. •

by psychographics - such as lifestyle or beliefs People with a certain lifestyle would want to buy an expensive medicated soap not every Tom Dick and Harry would do that. Thus our segment if considered psycho graphically would target people whose beliefs and attitudes are shaped by popular culture and they fall prey to what the television says pretty easily. •

by socio-cultural factors - such as class Class does play a part in the acceptance of such products in your life. People from the upper class and upper middle class would be ready to buy our soap because it is not acceptable to people with a low income to splurge on such luxuries as medicated soap. •

by demography - such as age, sex, and so on. Mostly females are conscious about their skin, and males prefer not to use products with the stereotypical ‘beauty’ attached to it. Since its not a

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beauty soap but a medicated soap hence males would accept the usage of Camay Care more readily. The age of our segment is the teenage age group when you encounter so many overwhelming changes that you desperately try out everything and anything which would solve their problem. We would satisfy them and solve their problem so that they would keep on using our product with loyalty. A company will evaluate each segment based upon potential business success. Opportunities will depend upon factors such as: the potential growth of the segment the state of competitive rivalry within the segment how much profit the segment will deliver how big the segment is how the segment fits with the current direction of the company and its vision.

TARGETING Targeting is the second stage of the segment, target, positioning process. After the market has been separated into its segments, the marketer will select a segment or series of segments and 'target' it/them. Resources and effort will be targeted at the segment. It's like looking at a dartboard or a shooting target. You see that it has areas with different scores - these are your segments. Aiming the dart or the bullet at a specific scoring area is 'targeting'. After segmenting we will target the demographic Segment.

Demographic Segmentation In demographic segmentation we have divided the market into groups based on the three important demographic variables i.e. age, life cycle stage, and purchasing power. The following three variables are examples of demographic factors, which we have used in market segmentation: Age - Consumer needs and wants change with age. The marketing mix may therefore need to be adapted depending on which age segment or segments are being targeted. We have divided our market into three different age groups

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1. Children2. Youth3. EldersOur main target will be the youngster in our market as they are more enthusiastic to use beauty and medicated soup. Life-cycle stage - By assimilating this characteristic we have divided the market into different groups based on which stage of life-cycle they were in. the purpose of this segmentation is because the people (families) change the use of soap over their lifetime, as it is also depending upon family buying patterns. Life-cycle stages 1. Bachelor Stage(young, single people not living at home)2. Newly Married Couples(young, no children)3. Full Nest I(youngest child under six)4. Full Nest II(youngest child six or over)5. Full Nest III(older married couples with dependent children)6. Full Nest III(older married couples, no children living with them)7. Full Nest III(older married couples, retired, no children living at home)According to the usability of medicated soaps our target market segment will be the Bachelor stage, and newly married couples. Purchasing power - According to this characteristic we have divided our market in four basic segments.Modern family housing, higher incomes (upper class)2. Older housing of intermediate status (Middle class)3. Poor quality older terraced housing (Lower class)Class does play a part in the acceptance of such products in your life. People from the upper class and upper middle class would be ready to buy our soap because it is not acceptable to people with a low income to indulge on such luxuries as medicated soap. But with our pricing strategies we will target the second group i.e. older housing of intermediate status by providing the product to them at the price they really want.

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TARGET MARKET FOR “CAMAY CARE” Has this ever happened to you? You've been in the woods for the last twelve hours tromping through the mud and the brush. You're hot and sweaty and in need of a clean up, and you want to pamper yourself with something nice smelling, nice to look at and which would do the job efficiently. It is just this kind of situation that calls for Crystal, the beautiful bar of medicated soap, which smells delicious, which comes up with a perfect solution for every personality. Camay Care the face wash in a bar isper fect for: •

Kids •

Teenagers •

People conscious about their skin •

People troubled by acne •

People wanting a trustable soap for their skin •

People troubled by too many harmful chemicals in the products they use •

People looking for a fun soap which would brighten their day •

People who want nice smelling medicated soaps This product is basically targeted at kids and teenagers but people in the entire household can use it. People who are afraid to use medicated soaps because of the chemicals present in them would feel pretty comfortable with the friendly attire of Crystal. It's also a great product for those who have to use a medicated soap because they have blemishes, acne or blackheads, they would treat their unfriendly problems with a soap which looks friendly. The ingredients in Crystal undertake a cleansing action that enhances your skin’s natural beauty and maintains its natural moisture. Thus the

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bar of soap is the comfortable, convenient and safe way of getting your skin clean and protected in a fun different.

PRICE PRICING STRATEGY We will use the “price skimming” strategy. The practice of ‘price skimming’ involves charging a relatively high price for a short time where a new, innovative, or much-improved product is launched onto a market. The objective is to “skim” off customers who are willing to pay more to have the product sooner; prices are lowered later when demand from the “early adopters” falls. The main objective of employing a price-skimming strategy is, therefore, to benefit from high short-term profits, due to the newness of the product, and from effective market segmentation. ADVANTAGES •

A highly innovative product will be launched; research and development costs are high, as are the costs of introducing the product to the market via promotion, advertising etc. In this case, the practice of price- skimming allows for some return on the set-up costs •

Charging initial high prices will allow the firm the luxury of reducing them when the threat of competition arrives. By contrast, a lower initial price would be difficult to increase without risking the loss of sales volume.

PRODUCT PRICE One of the most important decisions in marketing is price. This is because price is believed to have impact on sales volumes. If the price is too high and the market is competitive, sales may be correspondingly reduced. The main reason for the importance of price is that it is one of the main

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variables that determine the profit. The profit per unit is equal to the price less the total cost of producing that unit. Profit = Price - Cost The retailed price computed for “Camay Care” the soap is Rs 40.05. These computations are based on the market study, consultancy from the retailers and the suppliers.

PLACEMENT DISTRIBUTION CHANNELS A distribution channel is defined as: “Elements of the system of delivery of merchandise to customers from the manufacturer or wholesaler, including retailers, brokers, and shipping companies; also includes discussions of store merchandising and cross- merchandising.” The 'distribution system' refers to the entire marketing process, and not just the physical product distribution. It is a set of interdependent groups and individuals concerned with transferring specific goods or services from the original producer or supplier to the final user or consumer. Distribution channels are essentially sets of relationships where the parties involved have to: •

Know each other's aims, policies and procedures •

Be aware of their planning horizons and management styles •

Be willing to accept tasks as well as impose them on others The most effective distribution channels are those where the distributor's interests are made to coincide with the producer's interests. Before any commitment is made, the producer needs to be certain of the distributor's business aims, attitudes and customer franchise. It pays to remember that your distributors are customers too, and have the option to buy elsewhere. Distributors may take on some or all of the

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tasks involved in getting goods or services from the producer's door to the consumer’s threshold. Transferring part of the company’s image to the distributor implies that decisions taken by the middleman must be reviewed and should be of a long-term nature.

POSITIONING Positioning is undoubtedly one of the simplest and most useful tools to marketers. After segmenting a market and then targeting a consumer, you would proceed to position a product within that market. Positioning is all about 'perception'. As perception differs from person to

person, so do the results of the positioning map e.g. what you perceive as quality, value for money, etc, is different to my perception. However, there will be similarities. Products or services are 'mapped' together on a 'positioning map'. This allows them to be compared and contrasted in relation to each other. This is the main strength of this tool. Marketers decide upon a competitive position which enables them to distinguish their own products from the offerings of their competition (hence the term 'positioning strategy'). The term 'positioning' refers to the consumer's perception of a product or service in relation to its competitors. You need to ask yourself, what is the position of the product in the mind of the consumer? POSITIONING OUR PRODUCT 1. What position do you currently own? A. Currently our company is one of the leading pharmaceutical companies and any product we launch will automatically havem edicated attached to it because that’s what we do basically. Thus we will not try to tell our consumers what they already know but would stress about the fact that our soap is satisfying to our customers.

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2. What position do you want to own? A. We will tell them what they do not know about us. We will tell them that our soap is not just medicated, but its also fun to look at, good to smell and when you use it you get the added benefit of crystal clear skin along with all these qualities. Whom you have to defeat to own the position you want. A. We have to compete with companies who make medicated soaps and medicated face washes because our bar has the qualities of a face wash in it. The companies who make beauty soaps will also be tough competition because people will need to be convinced to use medicated soaps instead of regular everyday soap products. Other medicated soaps manufacturers who have been in the market before us. 4. Do you have the resources to do it? A. Yes we certainly do have the resources available. We would use a large budget to launch this soap as this is a perfect opportunity for gaining access in the segments of the market not ventured into before; this would in turn increase our market share. 5. Can you persist until you get there? A. Definitely. As no venture, guarantees instant success no matter how good the idea is and how perfectly you implement it. You always encounter some setbacks on the road to acceptance and P&G is ready to face those challenges for whatever time it is necessary. 6. Are your tactics supporting the positioning objective you set? A. Yes definitely, we have identified a unique positioning strategy from which to launch our soap, since it’s a new position for a medicated soap people might take time to accept it and P&G would devise its plans and strategies accordingly. iii- Internal Risk This involves whether with the new strategy the company is facilitating the employee or not. The suppliers will co operates with you and will

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provide you with raw material at right tome or not. In this there should be coordination between different departments. and this internal risk is very low because Stifel is working for many years and up till now its not having any such problem.

Competitors Analysis

Brand Market Share Quality Rating Price per unitLUXCAPRILIFEBOUYSafeguard

PACKAGING Nothing beats an external appearance that says "inside this package is a person as healthy and glowing as the wrapping itself.” We have chosen a simple packaging for this product yet attractive. A packaging should be able to turn heads but then again it should not be superficial.

PROMOTION P&G promotes its products in a variety of ways. Camay Care will be

promoted by using the mediums of television, newspaper and radio.

Camay Care’s advertising depends upon the target market i.e. Camay Care

focuses on teenagers which is why the main focus of advertisements

would undoubtedly be teenagers. Teenagers with wonderful skin shall

model for our product in order to attract the teenage community. A

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promotion can only be successful if it relates directly to the target market.

It is thus imperative for us to use young teenagers who have clear acne

free skins to help us launch our product by working for our

advertisements. Billboards outside schools, colleges, universities, net

cafés and even the tuition centers shall be a good promotional strategy MARKETING:

After developing our product we did its test marketing and gave the

sample products to our employees to know its results. We also did test

marketing outside the schools, collages, and universities. Result was

positive and our product is ready for entering in the market. SALES FORECASTING Sales forecasting is the process of organizing and analyzing information in a way that makes it possible to estimate what your sales will be.

SALES FORECASTING OF “CAMAY CARE” In order to live in this world of cutthroat competition, everyone tries to work really hard and with full commitment day and night. As, life is becoming more and more busy so everyone finds it very difficult to get some time from the very busy schedules for themselves. Our product “Camay Care” is a product, which is very different from the products being provided by the existing producers of soap. Either they focus entirely on a target market of people in need of dry faces or entirely on oily. “Camay Care” on the contrary is providing dual benefits at the same time. It erases all problems of teenagers having problems of acne and dark marks on the skin.

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Given the need of this product, we used qualitative methods to find out how much revenue we would generate from the introduction of “satisfaction”. The primary methods used include: •

Survey of buyers’ intentions •

Expert opinion •

Composite of sales force estimates. These methods showed that we would generate considerable revenue, since this is a new product in Pakistan, it does not have any direct competition, and there is a great need of it among the consumers in the niche market we are going to target.

CONCLUSION P&G’s new product “Camay Care” will definitely create a great impact in

the environment. “Camay Care” is a soap, which transports you by the sea and leaves your skin fresh. It also gives teenagers finally a chance to get rid of their acne problems and

have a clear fresh skin cheaply by not a face wash, not a cream but by soap.

CamayFrom Wikipedia, the free encyclopediaJump to: navigation, search Camay is the name of a scented hand and body soap, made by Procter &

Gamble. It was first introduced in 1926 and marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. Camay's slogan for many years was "Camay: the soap for beautiful women." It was later replaced with "For your most beautiful complexion at every age."

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For many years, Camay was a major sponsor of the soap operas As The World Turns and Search for Tomorrow.Camay started gaining popularity in Eastern Europe with 12 new scents

being introduced starting from 2004.A Hungarian online campaign called The Code of Seduction (in Hungarian: A

Csábitás Kódja) invites people to fill out a test which tells them which scent will fit their personality and mood the best.In the 1970s, its television spokesmodel was Princess Luciana Pignatelli, an

Italian socialite, writer, and cosmetics executive.