Everything Old is New Again:The Fundamentals of Fundraising in
the Digital World
Fundraising 1.0
EventsDirect Response/
Annual
Major &
Planned Gifts
Services &
MembersOnline
Fundraising & Revenue Programs
Telephone
In-Person
Prospects
E-mail?
Fundraising 2.0
EventsDirect Response/
Annual
Major &
Planned Gifts
Services &
Members
Fundraising & Revenue Programs
Telephone
In-Person
Prospects
Online
EVERYTHING OLD IS NEW AGAIN
STEP ONE
Be a good fundraiser
Build a Campaign
Tell a compelling story.What’s your story?
EVERYTHING OLD IS NEW AGAIN
STEP TWO
Be a good fundraiser.
Be a better marketer.
EVERYTHING OLD IS NEW AGAIN
STEP THREE
Let go
Keep your messaging strong, consistent.
EVERYTHING OLD IS NEW AGAIN
STEP FOUR
Make mistakes…
…get data
Rationalizing Social Media:
The Cost-Benefit Analysis of Fundraising Through Social Media
Social media (n) –
1. What journalists become after a few drinks
2. The universe of online tools, mostly free, that
allow individuals and organizations to share
their stories, updates, news, and keep up-to-date
on the goings-on of others.
“The donor is bothering
me…”
- You and your staff’s time: researching, communicating, listening, planning, doing, exploring
- Consultants, experts, contractors
- Technology
- Promoting: graphic design, advertising, print outreach (direct mail, newsletters)
ROI
ROE
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