buying tips for your
CUSTOM SHIRTS
Presented by Shoplet Promos
Want promotional t-shirts?
•Answer these questions before moving forward!
Questions to ask…•Who is your recipient?
•What is your budget?
•What type of shirt should I buy?
•Fabric? Color? Sizes?
AM I FORGETTING ANYTHING?
Target Market• What type of shirt does your market wear?
▫Certain demographics don’t wear custom polo shirts no matter how they look
▫It may dilute your brand and confuse consumers if you are targeting that demographic
▫Are you targeting athletes? They may be interested in custom active wear
Target Market•Are your employees going to be the
recipients of this promotional product?▫Popular way to promote team unity and to
appear more credible to customers
Target Market•Who will wear your shirt?
▫Interested in fashion?▫Athletes?▫Young professionals?▫Employees?
•Important to know, they may require different styles of T-Shirts
Budget and Goals•What is your overall budget?
•What are your goals?
Budget• With literally hundreds of promotional shirt
options, your budget is KEY
▫Being cost effective (ex. Fruit of The Loom Heavy Cotton T-Shirt) will allow you to purchase more with your budget – leading to more people seeing your logo and more impressions
▫High quality Custom Polo Shirts may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty
Goals•Quality vs. Quantity
▫Higher reach? Want as many people to recognize your logo as possible? Go for Quantity
▫Increase brand loyalty? Impress at a Trade Show? Go for Quality
▫The correct answer: it depends and it’s most likely a combination of both strategies
VS.
Styles•The fun part!
▫Choosing what style to purchase!
Fabric Type
Colors
Sizes
Extras?
Type?•Custom Promotional Tees
▫Cost effective, main purpose is to show off logo, little emphasis on high quality material
•Fashion T-Shirts▫Extra soft feel, special cuts, cool pattern and
colors – will leave lasting impression on consumer
•Custom Athletic Shirts▫Moisture wicking, get ready to suit up and
start that race, dynamic designs
Colors•Unlike a clothing line, you can’t offer
many different color options▫Does it compliment your logo design?▫Does it fit within your brand colors?
Sizes•If you don’t know exact sizes, choose a
nice distribution of sizes▫XS to XXXL
Variety•Don’t forget to get Men’s, Women’s and
Youth T-Shirts if applicable!
Overview•3 Things To Focus On
▫Who is your recipient?▫TARGET MARKET▫WHAT DO THEY WANT
▫What is your budget?▫QUALITY vs. QUANTITY▫RIGHT BALANCE
▫What style should you buy?▫FABRICS, COLORS, SIZES
Presented byShoplet Promos
For all your promotional product needs!
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