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BUTYLE TAPE PLANNING PROCESS
BY
CHUCSHWAL SANGMHCHAIASST.MARKETING MANAGER
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Marketing Planning
An outline of a design to accomplish a specific objective:
In the new concept of marketing with “Input” Application Instructions “Process” Replace the original
“Output” Sales be able to target and intended accurate.
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Marketing Planning
Strengths of organization Products include adhesives and with a partner
business.
Weakness of organization Capacity in the period of adjustment.
Design for creating value We are Factory and Made to order.
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Marketing Planning
Market Need Market Share 20% of Butyl Tape Product.
(from 60Millions)
Wants Add new product to the plan of year 2012.
Existing competitors 4 Local company and Oversea : China, USA
Expected competitors Electronic Industrial Supplier
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Performing a situation analysis
4Ps 1H Products, Grow in a variety
of industries and individual entrepreneurs.
Price, Import goods in the reference sample is attached.
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Performing a situation analysis
4Ps 1H Place, To build a sales team responsible
for direct, because they need to grow steadily.
Promotion, The issuance of new supply should be free to create an impression of the company and its products are well to remember.
How, Measure jobs by 2012.
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Formulating basic assumptions
Applied DB will send the product to cover ASEAN.
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Setting objectives for what is being sold and to whom
The current sales plans to increase
production in 2012 at this time
6 persons.
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Deciding how the objectives are to be
achieved
Customer reference to customer : Automobile Industrial Electronic Industrial Construction Industrial Shipbuilding or build a boat Industrial
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Scheduling and costing out the actions necessary for
implementation
Meet our customers like partners.
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Reference :
PPL • https://sites.google.com/site/adbbutyltape2/competitors
• http://www.pplmotorhomes.com/parts/caulks-sealants/48463.htm
TREMCO
• https://sites.google.com/site/adbbutyltape2/competitors
• http://www.tremcosealants.com/fileshare/instructions/butyltapeai.pdf
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