3. INTRODUCTION To prepare this Business Plan .We have worked
in the practical field like conducting a market survey, collecting
accurate information of the market, gathering practical knowledge
of the market etc. I have applied the knowledge of Marketing;
Finance & Human Resource Management & Other sources. We
have learned a lot of things to prepare this Business Plan. I hope
it will help us to conduct a Business in future. Our plan is to
create a caf shop. "Cafe" redirects here. For other uses, see cafe
and Coffee house and coffee shop are related terms for an
establishment which primarily serves prepared coffee and other hot
beverages. Caf in continental Europe refers to a traditional type
of coffeehouse, but elsewhere "cafe" may refer to a tea room, small
and cheap
4. NAME AND ADDRESS OF THIS BUSINESS Name: Caf valley Plot No:
10/A, Dhaka Commerce College road, Mirpur-2, Dhaka-1216 Statement
of financing needed First we need about Tk.30, 50,000 to start the
business.
5. MISSION, VISION & VALUES Our Mission To set and maintain
the highest standard of quality and ethics in everything we do To
provide perfect, delicious coffee products and excellent, reliable
services to our customers To earn the trust of our customers,
employees, partners and our community and to contribute to good
development and prosperity
6. OUR VISION To be established and trusted as the perfect
coffee business partner To be a leader in innovation, service and
quality To be among the most admired and respected companies in our
industry To be the leader in our markets
7. Our Values Honesty, Integrity, Reliability, Excellence To be
open minded, to listen, to care and to be pro-active To be
innovative and pragmatic we aspire for quality, character and
excellence in all we do.
8. OBJECTIVES Product We aim to serve the best quality and most
interesting varieties of coffees, teas, espresso drinks and
accompaniments at all times to everyone. Service We strive to treat
our customers respectfully as our guests; we intend to offer our
guests service that is prompt, efficient, friendly, and relaxed.
Atmosphere We will provide a pleasant, welcoming environment, and
will maintain a clean and attractive coffee house at all times.
Work Environment We want 1369 to be a great place to work. We aim
to create a positive, respectful workplace and to empower our staff
to be themselves and to achieve their fullest potential. Community
1369 is committed to furthering the spirit and well-being of our
neighborhood and the overall Cambridge community.
9. INDUSTRY ANALYSIS In this section I analysis the overall
fast food industry analysis through various ways. Future overlooks
and trends The demand for fast food is increasing day by day. By
analyzing past 5years I realize that the demand for fast food is
increased by 10-15 per cent over a year. Here I mainly focus the
students of Commerce College and students of BUBT. I find that the
students of BUBT are increasing very quickly over the coming
semester. So it is good news for me the customer of us
10. ANALYSIS OF COMPETITORS Here the main competitors of my
business are food com. It is pleasure for me that they use
traditional business plan to produce the product and deliver the
product. There business size is small than that of me. They do not
use any state of the art technology. But they have also some
strength side also that are, they are doing business for a long
time so they have large number of regular customer, so it will be
more time to take the market
11. MARKET SEGMENTATION The fast food is popular mainly to the
young boys and girl from medium and upper class. Here my main focus
is on to the students of both Commerce College and BUBT. All the
students of both Commerce College and BUBT come from medium and
upper class family. So we think establish a fast food shop is most
reasonable for this area.
12. BUSINESS PLAN: Cafe valley will be a caf house located in
the Mirpur 10 on the southeast corner , building no 37th.The caf
house will offer a variety of chaise to the customers. Coffee, tea
and all type of snakes items will be offered. Juice , soda and
non-alcoholic beverage also will be available. There will no
breakfast Manu or lunch Manu specifically. The interior design of
the building will focus on projecting a relaxed atmosphere. The
carpeting will be forest green, the table and chair will be custom
made. The caf valley will be divided into different areas. An
advantages having different areas is that customers can partake in
different activities without bothering any one. The emphasizes will
be on providing a comfortable environment for the customers whereby
they will want to linger and return many times.
13. SWOT ANALYSIS Strengths: Reasonable prices, wide variety of
coffee and drinks, a lot of home- made treats Weaknesses: Turn down
in the economy, start-up costs, new business, no reputation
Opportunities: Job opportunities for the many unemployed in
Connersville,
14. Location The location of my business will be beside the
Sheer-e Bangle National Stadium. We will rent a room which building
number 37th . Legal Structure My business will be run as a sole
proprietorship. All debts and liabilities of this business will be
my responsibility. I will pay personal income taxes on the profits
made. This will make accounting much simpler. With having a sole
proprietorship, I can also deduct my business losses to the
15. SLOGAN Company Ownership Caf valley is a Limited Liability
Corporation. All liability and benefit will be owned by five owners
and its a form of partnership business. Size of business The size
of business con be measure by its start up summary, this are..
16. START-UP SUMMARY The start-up expenses total just Tk. 11,
80,000, for two years land lease purpose it will cost Tk. 8,
40,000. In addition there are some expenses which are shown in the
following table. In the same way, for office equipment the amount
will be To- 7, 00,000 and its total start up assets amounted in Tk.
18, 70,000. Starts up requirements are stated in the table:
17. ORGANIZATION Caf valley will be operated as a partnership .
There will be private investors. There have 5 investors so it will
be a partnership business. Overall management will be the
responsibility of owners. There will be a general manager and
shift
18. ORGANIZATIONAL STRUCTURE CAF VALLEY CEO Nisat Navela
General Manager(Finance) Tahmida Ahmed Nisha General
Manager(Marketing) Meher Afroz Mona General Manager: (HR) Tasriba
Akter
19. ORGANIZATIONAL CHART: CEO ( Nishat Navela): Qualification:
She completed the graduation. Job description: She will be
responsible to coordinate all the department of the organization
including finance ,accounting and management. She will evaluate all
the performance of the shop and to initiative to implement
short-term goal of the shop.
20. GENERAL MANAGER: (FINANCE) (Tahmida Ahmed Nisha)
Qualification: This position has not been filled. The requirements
of the position require 10 years experience in restaurant at least
five of those years in some type of supervisory position in finance
department. and completed study in major accounting. Job
description: She will deal all financial activities of the shop.
She will prepare the short-term and long-term budget. She will plan
for the distribution of financial resources in various department
of the shop like sales promotion. She will also be responsible for
cash accounting. Cash management and inventory. General Manager:
(Finance)
21. GENERAL MANAGER: ( HR) (Tasriba Akter) Qualification:
completed graduation in HRM major. Job description: She will be
responsible for recruitment and development of employees, develop
HR planning, selecting employees, training, designing compensation
and benefit system, formulating performance appraisal and
discharging of low performing and problematic employees.
22. GENERAL MANAGER (MARKETING) (Meher Afroz Muna)
Qualification: completed graduation in marketing major Job
description: She will cover all those area related to the marketing
function of getting consumers. Planning how will advertise our
products or services most attractively and so on.
23. SALARY POLICY: Provident fund will not pay. Assistant cook
will get only basic salary with medical allowance. In future
additional pay grade also be added for the assistant cook and lower
level workers. Also will be paid extra allowance for employees or
workers depends on their behavior and job performance. Other higher
level manager will pay as the paid.
24. Seri al No Name Post Basic House rent (Basic 10%) Medical
Allowance (Basic 5%) Vehicle Allowanc e (Basic 5%) Other Allowa nce
(Basic 2%) Life Insura nce (Basic 2%) Other deduc tion Total salary
1 Nishat CEO 25,000 2500 1250 1250 500 500 500 30,50 0 2 Nisha
General Finance Manager 22,ooo 2200 1100 1100 440 440 440 26,84 0 3
Riea General HR Manager 21500 2150 1075 1075 430 430 430 26,23 0 4
Muna General Marketing Maneger 20,000 2000 1000 1000 400 400 400
24,40 0 5 Antu General production Manager 18000 1800 900 900 360
360 360 21,96 0 6 Sowra v Shift Supervisor 15000 1500 750 750 300
300 300 18,30 0 7 Hasan Cook 13000 1300 650 650 260 260 260 14560 8
Monir Assistant cook 10000 500 10500
25. SHIFT SUPERVISORS Qualification: Must have five years
experience in restaurant work. At least two years as a server. They
must be at least 21 years old. They must possess a friendly and
outgoing personality and have good personal hygiene. The candidate
for this position will be interviewed and hired by
proprietors.
26. Job Description: He will work under the general manager.
The shift supervisor works in the capacity of a server and is
responsible for waiting on tables, talking the customers foods, and
drink orders and acting as cashier for their customers. They are
responsible for helping to the keep the serving area and the
customer areas clean and sanitary. They are responsible for helping
the assistant cook keep the service area stocked. At the end of
their shift they will be required to complete all side work as
assigned.
27. COOK Qualification: The cook must have a minimum five years
experience, three of which must be as a cook not an assistant. They
must have high school diploma. Job description: The cook is
responsible for cooking served in the shop. They also are
responsible for preparing food items in advance and seeing that the
service area is kept stocked. Their responsibility is to see that
the kitchen is kept in a clean, sanitary and working order. They
oversee and train the assistant cook.
28. ASSISTANT COOK Qualification: The assistant cook must have
a GED or attending school or a training program. They must at least
18 years old. Job description: The assistant cook is responsible
for assisting the cook in his duties. He is responsible for helping
to keep the kitchen clean and sanitary. When needed will help with
dishwashing duties. He is responsible for keeping the services area
stocked.
29. OUR PRODUCTS Sandwiched (Chicken+ beef),Fruit salad, Greek
salad, Pasta, Egg, Lassa, Hot chocolate, Hot tea, Burger ( Beef+
chicken), French fry, Soup, Roll (vegetable chicken), Pastry,
Sharma, Pates, Chicken fry, Milk shake, Drinks, Fruits cake.
30. PRODUCTION PLAN I have some production plan by which I can
produce product at a quality & reasonable price. Manufacturing
Process Cafe valley is quality food in all of. Here I produce some
beverage & Bread item like Burger, Pizza, and Sandwich. For
bread item Best Fast Food have a large oven some tray& other
necessary machine. Physical Plant All of my productions are done by
the machine. Worker only give raw material into the machine.
Machine & equipment Caf valley tries to use the latest
technology to produced product & survive them.
31. Technology: The Daily delivery system is based on its
technology. Caf valley is using state-of-the-art, two-sided
facilities to provide convenience and efficiency for its customers.
Caf valley has also designed state-of-the-art Mobile Cafes that
will be deployed from time to time on high school and college
campuses, corporate campuses, and at special events. Here also have
some machinery which is use like Computer Oven Juice machine Fan,
light C .C Camera
32. Marketing plan Pricing Pricing strategy Distribution
33. PRICING The food price will be in the moderate range and
comparable to other caf house in the area. The cost will be
determining by not only what the gong rate in the area is but also
by the percentage of actual cost of the food. The will not only be
competitive but the foods will be tasty, well presented and large
portions will be served in a relaxing atmosphere where the customer
will be comfortable. The image projected by the pricing will be
that the customer will be getting a fair value for their money that
they do not need to be rich to eat at caf circus and anyone can
afford to come in. Credit terms will be offered only in the form of
credit card services.
34. PRICING STRATEGY Caf valley pricing will be comparable to
the competition, but with the value-added feature of immediate
service and convenience. Our strategy is to price our products at a
level comparable to our competitors. Our strategy takes into
account production costs, competitive pricing strategies and
consumer price sensitivity. The household furniture market is very
competitive and the price conscious consumer market is looking for
good value. Our company's goal is to provide good quality product
for a reasonable price. Such as
35. Items Price 2015 Taka) Price 2016(Taka) Burger (per pies )
70 90 Pizza 250 270 Sandwich 40 50 Singer 10 15 Coffee 50 55 Fresh
juice 50 60 Soft drinks According to retail price According to
retail price
36. DISTRIBUTION Food supplier: The quality of foods have a
major impact not whether customers will return to our caf. The
quality of foods depends on the food suppliers, choosing a quality
provider will the key to have quality foods. So , we will have to
ensure a quality providers of foods. Advertising: Our caf will key
to creating a good distribution channel for the business. Print,
radio, television advertisement help to attract new customers to
our caf. Promotional idea: We will print the name of our caf
through key chains and writing pens. We will give those items to
customers who will visit to our caf. The customer will see the name
and think of our business each time he or she uses these free
promotional items.
37. ADVERTISING AND PROMOTION In the first year, Mister Fast
Food plans to spend Tk. 50,000 on advertising and promotion; this
would not be considered a serious advertising budget for any
business.tor that we use some media like 1.Banner 2.Visiting card.
3.Leafleted. 4.Face book etc.
38. FINANCIAL PLAN The Daily financial picture is quite
promising. Since Caf valley shop is operating a cash business, the
initial cost is significantly less than many start-ups these days.
The process is labor intensive and Mister Fast Food recognizes that
a higher level of talent is required. The financial investment in
its employees will be one of the greatest differentiators between
it and Caf valleys competition. For the purpose of this pro-forma
plan, the facilities and equipment are financed. These items are
capital expenditures and will be available for financing. There
will be a minimum of inventory on hand so as to keep the product
fresh and to take advantage of price drops, when and if they should
occur. It anticipates the initial combination of investments and
long-term financing of 21,00,000 to carry it without the need for
any additional equity or debt investment, beyond the purchase of
equipment or facilities
39. BREAK-EVEN ANALYSIS Mister Fast Food calculated the fixed
costs to be Tk. 34, 45,000; average variable cost per unit is Tk.
50. Mister Fast Food concludes that we will need at least about
68900 units per year with average pricing Tk. 100 per unit to reach
break-even at Tk.68,90,000 per year.
40. ASSESSMENT OF RISK There are many risk face any new
business. So I have to face a risk of my business. Such as-
1.Technology change 2.To competitors of substitutes 3.To
competitors of food Com 4.Price reduce 5.Face difficult environment
6.And to face uncrating problems etc.
41. CONCLUSION As the student of business school it is
compulsory to work in the practical field. To work in the practical
field I have to acquire the proper knowledge about actual market
scenario. Through this Business Plan I have learned a lot of things
that are very much essential to build up my carrier. If I can
implement this Business plan in current market then I hope I can be
able to gain my desirable target. This Business Plan will help me
to start a small business successfully. Last of all I would like to
say that this Business Plan is very much essential & effective
for me.