Problem
Learn
Cost Structure (C$)
The Business Model Brain A Gameboard for Con.nuous Problem Solving, Improvement, Innova.on, and Learning Using
The 5 Problem Solving Ac3vi3es of Problem, Plan, Build, Measure, and Learn
Key Partners (KP)
Key Resources (KR)
Key Ac<vi<es (KA)
Revenue Streams (R$)
Value Proposi<on (VP: Product/Service)
Customer Segment (CS)
Channel (CH)
Customer Rela<onships (CR)
Right Brain
LeA Brain
Measure Build
Plan
Copyright 2013. Dr. Rod King. [email protected] & hIp://businessmodels.ning.com & hIp://twiIer.com/RodKuhnKing
5 Steps for Solving Any Business Model Problem Accelerate ConMnuous Problem Solving, Improvement, InnovaMon, and Learning
PROBLEM: Observe, document, model, and validate exisMng (“as is”) problems/moMvaMons/ performance of organizaMon’s and/or compeMtor’s 3Cs (Customers/Channels/Customer RelaMonships) as well as Non-‐customers
PLAN: Generate ideas and goals for an acMon (“to be”) plan/Value ProposiMon/Targeted Customer’s Job-‐To-‐Be-‐Done (JTBD)/Outcome. Select best idea
BUILD: Build Prototype (Minimum Version) of the Product/Service as well as 3Ks (Key Partnerships, Key Resources, and Key AcMviMes) for achieving Value ProposiMon
MEASURE: Assess customer experience as well as impacts of the prototype on key metrics such as for Cost (Structure), Revenue (Streams), and/or markeMng funnel
LEARN: Document insights and lessons learned as well as emergent problems and opportuniMes. Repeat steps 1-‐5 un.l problems are solved or have insignificant trade-‐offs
Copyright 2013. Dr. Rod King. [email protected] & hIp://businessmodels.ning.com & hIp://twiIer.com/RodKuhnKing
1
2
3
4
5
Most Organiza<ons
Especially Startup Businesses
Fail
Because
They Cannot EffecMvely IdenMfy and Solve
Their Marke<ng & Sales (MS) Problem
Before The OrganizaMon Runs Out of Resources
Such as Time and Money
The Business Model Brain
Is
A One-‐Page Marke<ng & Sales (MS) Dashboard
For
HolisMcally, ScienMfically, and IteraMvely Solving
The Marke<ng & Sales (MS) Problem
Especially for
Businesses OperaMng Under CondiMons of
Great Uncertainty
The Vital Purpose of a (Startup) Business Is
To Itera<vely Build A Scalable Marke<ng & Sales
(MS) Organiza<on
That Solves Customers’ Problems Using
Insanely Great Products, Services, and Customer Experiences
Learn
Business Model Brain for Nespresso How Nespresso ConMnuously Solves its MarkeMng & Sales (MS) Problem
Key Resources (KR) Problem Customer Segment (CS) Households; Offices: Low quality coffee
Channel (CH) Retail (Machines Only); Nespresso.com; Nespresso BouMques; Mail Order; Call Center
Customer Rela<onships (CR) Nespresso Club; Salesforce
Value Proposi<on (VP: Product/Service)
Plan
Best Quality Coffee at Home/in Office (Nespresso Coffee Machine/Pods)
Key Partners (KP)
Build
Coffee Machine Manuf.
Patents/IP; Brand; Plant
• Sale of Coffee Machine • Sale of Pods/Capsules • Sale of Other Machine
Accessories
Revenue Streams (R$) Key Ac<vi<es (KA) ProducMon; MarkeMng; DistribuMon/LogisMcs
Copyright 2013. Dr. Rod King. [email protected] & hIp://businessmodels.ning.com & hIp://twiIer.com/RodKuhnKing
Deliver Value
Create Value
Measure
• Supplies/Inputs • Employees/IP • Manufacturing/Prodn • MarkeMng/Distrib.
Cost Structure (C$)
(-‐) (+)
Business Model Process (BMP) Canvas for Nespresso: Nodes or Discrete Building Blocks
Copyright 2013. Dr. Rod King. [email protected] & hIp://businessmodels.ning.com & hIp://twiIer.com/RodKuhnKing
Customer Segment (CS) Households; Offices: Low quality coffee
Channel (CH) Retail (Machines Only); Nespresso.com; Nespresso BouMques; Mail Order; Call Center
Customer Rela<onships (CR) Nespresso Club; Salesforce
Value Proposi<on (VP: Product/Service)
Best Quality Coffee at Home/in Office (Nespresso Coffee Machine/Pods)
Key Partners (KP) Coffee Machine Manuf.
Patents/IP; Brand; Plant
• Sale of Coffee Machine • Sale of Pods/Capsules • Sale of Other Machine
Accessories
Revenue Streams (R$)
Key Ac<vi<es (KA) ProducMon; MarkeMng; DistribuMon/LogisMcs
• Supplies/Inputs • Employees/IP • Manufacturing/Prodn • MarkeMng/Distrib.
Cost Structure (C$)
Key Resources (KR)
(-‐) (+)
Business Model Process (BMP) Canvas for Nespresso: Supply (Process/Value) Chain
Copyright 2013. Dr. Rod King. [email protected] & hIp://businessmodels.ning.com & hIp://twiIer.com/RodKuhnKing
Customer Segment (CS) Households; Offices: Low quality coffee
Channel (CH) Retail (Machines Only); Nespresso.com; Nespresso BouMques; Mail Order; Call Center
Customer Rela<onships (CR) Nespresso Club; Salesforce
Value Proposi<on (VP: Product/Service)
Best Quality Coffee at Home/in Office (Nespresso Coffee Machine/Pods)
Key Partners (KP) Coffee Machine Manuf.
Patents/IP; Brand; Plant
• Sale of Coffee Machine • Sale of Pods/Capsules • Sale of Other Machine
Accessories
Revenue Streams (R$)
Key Ac<vi<es (KA) ProducMon; MarkeMng; DistribuMon/LogisMcs
• Supplies/Inputs • Employees/IP • Manufacturing/Prodn • MarkeMng/Distrib.
Cost Structure (C$)
Key Resources (KR)
(-‐) (+)
Business Model Process (BMP) Canvas: Supply Chain Worksheet
Copyright 2013. Dr. Rod King. [email protected] & hIp://businessmodels.ning.com & hIp://twiIer.com/RodKuhnKing
Customer Segment (CS)
Channel (CH)
Customer Rela<onships (CR)
Value Proposi<on (VP: Product/Service)
Key Partners (KP)
Revenue Streams (R$)
Key Ac<vi<es (KA)
Cost Structure (C$)
Key Resources (KR)
(-‐) (+)
Global Problem Solving (GPS) Canvas: Worksheet
Copyright 2013. Dr. Rod King. [email protected] & hIp://businessmodels.ning.com & hIp://twiIer.com/RodKuhnKing
Global Problem Solving (GPS) Grid: Worksheet
Copyright 2013. Dr. Rod King. [email protected] & hIp://businessmodels.ning.com & hIp://twiIer.com/RodKuhnKing
PROBLEM SOLVING ACTIVITIES ITEM
LEARN MEASURE
BUILD
PLAN
PROBLEM
HOW TO COLLABORATIVELY USE THE BUSINESS MODEL (BM) BRAIN Gameboard for AcceleraMng ConMnuous Problem Solving, Improvement, InnovaMon, and Learning
1 • Draw or Print out a large template of the Business Model (BM) Brain or Business Model Process (BMP) Canvas, e.g., on A4 size paper or laminaMon of 24”x36”
2 • Put the BM Brain or Process Canvas on a wall or large table
3
• CollaboraMvely and sequenMally populate (using Post-‐its or note-‐cards) or write on the 5 modules of the BM Brain or Canvas: First, formulate proposals (hypotheses) for each module of the BM Brain or Process Canvas in the following sequence of 5 Problem-‐Solving Ac.vi.es: “Problem-‐Plan-‐Build-‐Measure-‐Learn.” Then, go out in the field and itera.vely validate the proposals (hypotheses) for each module on the BM Brain or Business Model Process (BMP) Canvas (project/business ecosystem plan).
Copyright 2013. Dr. Rod King. [email protected] & hIp://businessmodels.ning.com & hIp://twiIer.com/RodKuhnKing
Top Related