• Prioritize the projects that enhance value.

• You cannot deal with modern problems using antiquated systems.

• Creativity needs to come from everywhere, not just the C-level.

• Stay focused on what moves the needle.

RAMON BAEZ SENIOR VP & CIO @RamonfBaez | HEWLETT-PACKARD

• Seek not to influence, but to be influenced.

• It‟s not about where the budget sits, but where the conversation starts.

• Marketing influence is market strategy built from the influence of others.

• As marketing fuels up, so does IT and everyone ends up at the same table.

JOHN TASCHEK VP OF STRATEGY @jtaschek | SALESFORCE.COM

• Don‟t chase shadow IT, chase innovation.

• Technology is ubiquitous.

• Embrace social media as a means of doing business.

• Work at the speed of your customers, not the speed of your processes.

ANDI KARABOUTIS VP & GLOBAL CIO @AndiCIOatDell | DELL

• There are no IT projects, only business projects.

• Business executives should have higher expectations of IT.

• CIOs can use social channels to stay current and well informed.

• Connect to new sources and influential people.

KIM STEVENSON CIO @Kimsstevenson | INTEL

• IT must develop a deeper understanding of the business through

collaboration.

• In order to move forward, you must abandon the past.

• CIOs must cultivate a culture of agility and customer service.

FRANK MODRUSON CIO @Accenture | ACCENTURE

• Position is what angle you want to take. Message is how you deliver

that single position to the audience you want to reach.

• When can we be digital first, when can we be digital only and when

do we need to be digital to be on top?

• If you focus on what your end customers want everything else takes

care of itself.

JONATHAN BECHER CMO @jbecher | SAP

• It‟s all about the outcome, not who has authority.

• Good people trump bad organizational structure every time.

• Spend your time on outcomes.

MIKE CAPONE CIO @MikeCaponeADP | ADP

• IT must enable people who come to work to make a

difference and to have an opportunity to contribute.

• Rapid delivery of quality services bolster strong business

partnerships.

• CIO is a choreographer or a conductor of an orchestra,

bringing various services together to co-create value.

CASEY COLEMAN CIO @caseycoleman | General Services Administration

• The foundation of crowdsourcing is built on trust. Trust the crowd.

• Social amplifies voices and choices.

• CIOs must empower CMOs to focus outwardly.

• Luck favors the people who are willing to grind it out.

GUY KAWASAKI FOUNDER @GuyKawasaki | ALLTOP

• CIO owns the platforms to deliver Big Data, but the CMO owns the results of Big Data.

• The source of influence is becoming the source of education – be the source of influence.

• The market is moving in the direction of ad-hoc decision support – CMO and CIO must collaborate to deliver value.

MIKE FAUSCETTE GROUP VP @mfauscette | IDC

• The last decade of the enterprise was defined by mass collaboration, the next

decade will be defined by mass integration.

• IT should be the information enabler.

• If you're not the simplest solution, you're the target of one.

• History repeats itself in the technology industry. Pay attention to where

customers are going.

AARON LEVIE CO-FOUNDER & CEO @levie | BOX

• Continuously add value to a customer‟s experience.

• Don‟t forget the importance of face-to-face interactions.

• Deliver integrated campaigns for a multi-touch world.

CHIP COYLE CMO @Infor | INFOR

• Social media cuts through organizational hierarchy.

• Technology is bigger than IT.

• Ideas do not become reality without CMO and CIO collaboration.

MARK P. McDONALD GROUP VP @markpmcdonald | GARTNER

• Know your customers.

• IT infrastructure is a business asset.

• Big Data rewards customer engagement.

FRED KIRSCH VP OF CONTENT @Fred_Kirsch | KRAFT SPORTS PRODUCTIONS

• Great culture attracts great employees.

• Answer customers‟ questions before they ask.

• Content can be the magnet that pulls new customers in.

BRIAN HALLIGAN CEO @bhalligan | HUBSPOT

• Maintain a winning attitude.

• Cultivate a culture of teamwork across all departments.

• Adore what you do. Passion drives excellence.

JAY WESSEL CIO @celtics | BOSTON CELTICS

• You can't default to "yes" or "no," you need to be strategic

in your decisions.

• Take care of the basics, then take care of the parts that

help the business.

• Theories are no match for field experience.

BEN HAINES CIO @bhaines0 | PABST BREWING CO.

• Know what your customer wants and deliver it.

• Build upon social interactions.

• Learn to read between the lines of data analytics.

LAUREN BROUSELL STAFF WRITER @LBrousell | CIO MAGAZINE

• Don‟t speak at people, engage with them.

• People want to know you‟re listening.

• Customers are your best influencers. Choose your

influencers wisely.

STEVE GILLMOR HEAD OF TECH MEDIA STRATEGY @stevegillmor | SALESFORCE.COM

• CIO is an internal coach, bringing innovation and ideas to the

business, orchestrating the use of various technologies.

• Promote an open and adoptive culture.

• The relationship between the CIO and CMO is key to digital business

transformation.

ANDREW WILSON CIO @Accenture | ACCENTURE

• The centerpiece of your world is your customers.

• Encourage your customers to engage their networks on your

behalf.

• Communities extend the shelf life of social interactions.

WENDY LEA CEO @WendySLea | GET SATISFACTION

• Convince your colleagues that working together will yield stronger

systems.

• IT no longer has the option to say, „It is what it is.‟

• If you‟re given a shot, take it.

MARC TOUITOU CIO @SFCityCIO | CITY OF SAN FRANCISCO

• Put the right people in the right place doing the right things.

• Nobody wins on their own. You need a great team behind you.

• When collaborating, find people with the right skills.

SHAWN PRICE PRESIDENT @ShawnPrice1000 | SUCCESSFACTORS

• Leaders know how to put together the right teams.

• Success depends on best use of individual talent to support

the team.

• An assist is as important, if not more, than scoring.

JO JO WHITE FORMER NBA PLAYER @celtics | BOSTON CELTICS

• Business model innovation is just as important as technology

innovation.

• Solve customers‟ problems, not yours.

• Social media marketing must be handled in-house.

EVANGELOS SIMOUDIS SR. MANAGING DIRECTOR @esimoudis | TRIDENT CAPITAL

• Digital Business Transformation is hard because humans are involved.

• Innovation and technology are important in any business strategy discussion.

• The CIO must ensure that the technology supports the brand‟s mission.

• Build trust in your brand.

RAY WANG FOUNDER @rwang0 | CONSTELLATION RESEARCH INC.

• Be open to innovation.

• Social accelerates contribution.

• Default to the cloud.

• To better the customer experience, you must fully understand it.

JOANNA YOUNG CIO @unhcio | UNIVERSITY OF NEW HAMPSHIRE

• Mobile-first is expected.

• Use social media as your personal learning network.

• You cannot stay relevant with a command-and-control mindset.

Collaborate to co-create value.

VP IT & CIO @PhilKomarny | SETON HILL UNIVERSITY

PHIL KOMARNY

• Culture eats strategy.

• Mobile first, social always.

• To stay relevant, be part of the conversation.

STEPHEN DIFILIPO VP & CIO @S_dF | CECIL COLLEGE

• It all comes down to culture and purpose.

• We are in the age of advocacy.

• Skills can be taught, passion can‟t.

• Engage your brand advocates.

CO-FOUNDER & CMO @Ekaterina | BRANDERATI

EKATERINA WALTER

• Marketing has become fragmented, empower advocates.

• Influence is not scientific, its talking to people.

• If you have to tell someone you are influential, you are not.

GLOBAL PARTNER, SOCIAL BUSINESS @AndrewGrill | IBM

ANDREW GRILL

• Social media enhances communication effectiveness.

• IT needs to be accessible.

• React fast and move priorities to meet customers‟ demands.

CIO @EmergingEdTech | THE COLLEGE OF WESTCHESTER

KELLY WALSH

• Smart companies don't focus on technology, they focus on positive outcomes.

• Companies must strive to be “customer focused.”

• Listening is the prequel to action.

• People partner with companies that share their values.

PRESIDENT @pgreenbe | THE 56 GROUP

PAUL GREENBERG

• Experiment. Learn. Apply. Iterate.

• Just like any organization, IT has to prove why they exist.

• Control is both an illusion and a delusion. Control is for beginners.

• Innovation is taking stuff that exists and putting it together differently.

OWNER @dscofield | MILLS-SCOFIELD, LLC

DEB MILLS-SCOFIELD

• If you want to be influential you need to add value.

• Be great at communicating your story and be useful to others.

• Influence > popularity.

FOUNDER @FlemmingMa | ONALYTICA

FLEMMING MADSEN

• Good Communication is about mutuality. It‟s not about me, it‟s not about you.

• Leave your ego at home.

• Our goal is to make someone feel heard and understood.

• Don‟t tell people what to do. Engage them.

AUTHOR & SPEAKER @KareAnderson | SAY IT BETTER

KARE ANDERSON

• Be interesting. This can‟t be automated or bought.

• Content should be a conversation starter.

• Useful data, not the free stuff, has earned social capital.

CEO @marshallk | LITTLE BIRD

MARSHALL KIRKPATRICK

• We all have to look at government in a different way.

• The rip and replace approach of introducing innovation can be

catastrophic for government.

• We are trying to make an intimate connection with the citizens of the

nation by harnessing social and mobile.

CIO @KristinDRussell | COLORADO

KRISTIN D. RUSSELL

• Knowing who to ask can be as important as knowing what to ask.

• Learn how to leverage customers to sell more product.

• Companies can‟t control how a product is used.

• You can‟t manage customer experience.

FOUNDER & PRINCIPAL @ekolsky | THINKJAR

ESTEBAN KOLSKY

• If you are the only one talking, what are you going to learn?

• People do business with people, not logos.

• Businesses need the right tools to adapt in real time.

CEO @markfidelman | EVOLVE! INC.

MARK FIDELMAN

• The risk of not doing social is actually much bigger than the risk of doing it.

• The Chief Digital Officer is becoming the next generation CIO.

• Social media is bigger deal than the printing press was.

• Social allows business to be faster than ever.

CHIEF STRATEGY OFFICER @dhinchcliffe | DACHIS GROUP

DION HINCHCLIFFE

• Executives must develop data analytical competencies.

• Inspiration in the enterprise comes from the customer.

• Know what the consumer needs and deliver it.

CO-FOUNDER & VP OF PRODUCTS @nenshad | PAXATA

NENSHAD BARDOLIWALLA

• 90% of our behaviors are driven by our subconscious brain and

only 10% of decisions are made by intellect.

• We all crave safety, belonging and mattering.

• Instead of telling people what to do, ask questions in a tone that is

curious and fascinated.

AUTHOR & STRATEGY CONSULTANT @Comaford | CC ASSOCIATES

CHRISTINE COMAFORD

• CMOs sit at the intersection of creativity and strategy.

• Make Big Data work for you.

• Engagement trumps consumption.

CMO @stevemann | LEXISNEXIS

STEVE MANN

• The best people won‟t work for companies that aren‟t social.

• CMOs must take advantage of the analytic opportunities of big data, or

they will drown in it.

• Cultivate multiple skillsets to understand the big picture.

MANAGING PARTNER @InFullBloomUS | BLOOM & WALLACE

NAOMI BLOOM

• The passion for work is what separates good CIOs from great ones.

• CIOs must embrace IT Consumerization.

• Transformative CIOs serve as true business executives.

• Digital transcends social media.

CEO @mkrigsman | ASURET, INC.

MICHAEL KRIGSMAN

• If you are not helpful, you are not influential.

• Your brand is what people say about you when you‟re not in the room. The web is the room and it‟s social.

• Modern CMO: storyteller, scientist, artist, customer advocate, technologist, designer, experience architect.

• Culture is what happens when the manager leaves the room. Empower your employees to delight customers.

CMO @ValaAfshar | EXTREME NETWORKS

VALA AFSHAR

CXO-Talk.com

Twitter.com/ValaAfshar

HuffingtonPost.com/Vala-Afshar Special thanks: @mkrigsman, @JimMacLeod, @WillCarl5000, @Cam_Marchand, @carey_mercier