G I L A - V I L L E F U N . W E T. M E S S Y.
W E I N T R O D U C E Y O U T O T H E 1 S T L A R G E S T O B S TA C L E C O U R S E I N A S I A
O U R I N T E N T I O N
C R E AT E I N N O VAT E
A M U S E A LT E R N AT I V E
F U N E X C I T E M E N T R E L A X AT I O N
!!
!!!
W H AT K I N D O F S E R V I C E ?
R A U B , PA H A N G …W H E R E ?
W H AT P R O D U C T S D O W E P R O V I D E ?
P R O V I D I N G T O U R I S M F O R I N T E R N AT I O N A L S A N D A N A LT E R N AT I V E O F F U N F O R L O C A L S …
E X O T I C A N D L O C A L F O O D S , E N T E R TA I N M E N T S E S S I O N S , E X H I L A R AT I N G O B S TA C L E S C O U R S E S …
!
1 7 A C R E S O F W E T F U N F I L L E D O B S TA C L E S
!2 7 A C R E S O F D R Y E N T E R TA I N M E N T
C A R PA R K S !
B U S E S !
R A V E S A N D C O N C E R T H O T S P O T
!O U T D O O R C I N E M A S
!!!
Playstructure (Wet Area) Entertainment Structure (Dry Area)
LEVEL 1 (THE CRY BABY ) !
LEVEL 2 (THE MED IOCRE ) !
LEVEL 3 (THE BRAVE ) !
LEVEL 4 (THE CRAY CRAY )
F I N E D I N N I N G R E S TA U R A N T
!OUTDOOR C INEMA
!WAREHOUSE RAVE AND
DANCE
W E L C O M E T O M A R K E T I N G S T R AT E G I E S
J A M E S W O N G Z H E N FA I
N E W A N D F R E S H
C U R I O S I T Y S PA R K E D I N L O C A L P O P U L A T I O N L I K E T E E N A G E R S A N D Y O U N G A D U LT S
H O W D O W E A D V E R T I S E ?
T V & R A D I O = N O !
S O C I A L M E D I A & I N T E R N E T = Y E S !
W E A R E U P T O D A T E W I T H T R E N D S
O U R S P E C I A L E V E N T S …
W E ’ R E N E V E R B O R I N G !
C H I N E S E N E W Y E A R !
VA L E N T I N E S D A Y !
M E R D E K A A N D M A L A Y S I A D A Y !
H A L L O W E E N !
C H R I S T M A S !
N E W Y E A R
W E A R E A L S O V E R Y P R O M O T I V E … O H Y E A …
1 0 % D I S C O U N T F O R …
B I R T H D A Y S
F I R S T 5 0 E V E R Y M O R N I N G O N T H E W E E K E N D S
G R O U P S O F 1 0 A N D A B O V E
A L S O I N T R O D U C I N G O U R M E M B E R S H I P C A R D
CRAY CRAY important person (CCIP card)
!2 0 % D I S C O U N T E V E R Y F I R S T F R I D A Y O F T H E M O N T H 5 0 % D I S C O U N T S O F B I R T H D A Y S A C C U M U L A T I V E P O I N T S
O U R P R I C I N G E H ?
MyKAD vs International
Level 1 (The Cry Baby) : RM55 RM65 !Level 2 (The Mediocre) : RM60 RM70 Level 3 (The Brave) : RM65 RM75 Level 4 (The Cray Cray) : RM70 RM85
W E L C O M E T O M A R K E T A N A LY S I S
N U R I N A B D U L L A H
W H O A R E W E M A R K E T I N G T O O
R E V E N U E A I M = 1 0 T H M I L L I O N S
O U R C U S T O M E R S A R E …
T H E R E A R E N O A G E L I M I T S
N O E D U C A T I O N Q U A L I F I C A T I O N R E Q U I R E D T O E N J O Y O U R PA R K
TA R G E T E D M I D D L E T O U P P E R C L A S S I N C O M E
G E O G R A P H I C A L L O C AT I O N
110km from KL/ 1 hour 34 mins
Bus/Car via Karak Expressway
Bus travels 6-7 times/day !
For foreigners: KLIA to Raub takes !2 hours 24 mins !!!
P O T E N T I A L C O M P E T I T O R S
2 1 S T C E N T U R Y F O X G E N T I N G
Strength Weakness
Only 54.5km from Kuala Lumpur - 1 hour drive
Cold temperature
Features more than 25 rides based on famous movies such as Rio, Alien vs Predator, Night at the Museum and
such more
High expenses in terms of loding
Themed restaurantsExpensive Tickets
W E L C O M E T O M A N A G E M E N T S T R AT E G I E S
A N N A N E O
!
P R I VAT E L I M I T E D
C O M PA N Y ( S D N . B H D . ) L I M I T E D B Y
S H A R E S
O U R B U S I N E S S L E G A L S T R U C T U R E
W H AT I S S D N . B H D . ?
1.Private limited company !
2.Minimum members of 2 , maximum members of 50
!
3.Deposit money for investment or subscription !
4.Prohibits public to subscribe to any of its shares
W H Y A D O P T T H I S S T R U C T U R E ?
1.Limited Liability !
2.Financing+Annual Running Costs !
3.Life of Business !
4.Liquidity of Investment
B O A R D O F D I R E C T O R S
C H I E F O P E R A T I N G O F F I C E R C H I E F E X E C U T I V E O F F I C E R C H I E F F I N A N C I A L O F F I C E R
M A N A G I N G D I R E C T O R & G E N E R A L M A N A G E R
O P E R A T I O N M A N A G E M E N T D I V I S I O N
L E G A L D I V I S I O N
H U M A N R E S O U R C E D I V I S I O N
F I N A N C E D I V I S I O N
P R O J E C T D E V E L O P M E N T D I V I S I O N
W E L C O M E T O F I N A N C I A L P L A N S
S C H A N I D A N I E L S
C A P I TA L I N P U T ?F I N A N C I A L P L A N
James Schani Anna Nurin Total
T H E O W N E R S
5000000 150000000 50000000 10000000 215000000
B A N K L O A N S
125000 125000 125000 1250000 5000000
S P O N S O R S 2000000 30000 200000 190000 413000
GRAND TOTAL = 220,042,250 mil
S TA R T U P E X P E N S E S
G I L L A - V I L L E
Amount In Rm Wet AreaCost Of Land 17 Acres 85000000
Preliminaries 906,139
Builders Work 3,375,500
Waterpark Obstacles 14,448,337
Mechanical & Electrical Works 5,949,000
Service Building & Elements Maintenance 440,000
External Work & Ancillary Buildings 8,730,000
Water And External Imports 1,151,024
Total Cost 120,000,000 Mil
S TA R T U P E X P E N S E S
G I L L A - V I L L E
Amount In Rm Dry AreaCost Of Land 27 Acres 85000000
Preliminaries 906,139
Builders Work 3,375,500
Outdoor Cinema 14,448,337
Mechanical & Electrical Works 5,949,000
Service Building & Elements Maintenance 440,000
Restaurants And Rave Warehouse 15,730,000
External Imports 1,151,024
Total Cost 117,000,000 Mil
C A S H I N F L O W S P R E D I C T I O N S N E X T 5 Y E A R S
Description 2015 2016 2017 2018 2019 Total
No Of Visitors 120,000 300,000 400,000 440,000 484,000 1,744,000
Cash Inflow
Entrance Fees 10,800,000 27,000,000 36,000,000 39,600,000 43,560,000 156,960,000
F & B Revenue 6,200,000 8,000,000 9,000,000 9,400,000 10,840,000 17,440,000
Merchandising Revenue
180,000 450,000 600,000 660,000 726,000 2,616,000
Lockers 150,000 375,000 500,000 550,000 605,000 2,180,000
Total Cash Inflow 17,330,000 35,825,000 46,100,000 46,210,000 55,731,000 201,196000
C A S H O U T F L O W S P R E D I C T I O N S N E X T 5 Y E A R S
Description 2015 2016 2017 2018 2019 Total
No Of Visitors 150,000 165,000 181,500 199,650 219,615 915,765
Cash Outflow
Total Cost Of Goods Sold 862,500 948,750 1,043,625 1,147,988 1,262,786 5,265,649
Total Operating Cost 4,543,950 5,150,976 5,437,191 5,741,271 6,064,485 26,937,873
Total Overhead Expenses 471,066 462,512 545,786 1,606,678 2,133,184 5,219,225
Total Operational Outflow 5,877,516 6,562,238 7,026,602 8,495,936 9,460,455 37,422,746
H O W D O W E M A K E P R O F I T ?
T O TA L I N F L O W - T O TA L O U T F L O W - 2 3 % TA X = P R O F I T M A D E 201,196000 - 37,422,746 - 39,305,580.96 = 124,467,673
T H AT W O U L D M E A N E A C H O F T H E S H A R E H O L D E R S W O U L D E A R N = 3 1 , 1 1 6 9 1 8 . 2 6 M I L L I O N M E R ( 5 Y E A R S )
R E F E R E N C E S
C L I C K T O L O V E M E
Geissler, G. L., & Rucks, C. T. (2011). The overall theme park experience: A visitor satisfaction tracking study. Journal Of Vacation Marketing, 17(2), 127-138. doi:10.1177/1356766710392480.
!Raluca, D., & Gina, S. (2008). THEME PARK - THE MAIN CONCEPT OF TOURISM INDUSTRY DEVELOPMENT. Annals Of The University Of Oradea, Economic Science Series, 17(2), 641-646.
!Baran, M. (2013). Pulling plug on discounts, theme parks raise ticket prices. Travel Weekly, 72(24), 16.
!Tuttle, B. (2014). Tourists Give Theme Parks Good Reason to Keep Jacking Up Prices. Time.Com, 1.
Birenboim, A., Anton-Clavé, S., Russo, A., & Shoval, N. (2013). Temporal Activity Patterns of Theme Park Visitors. Tourism Geographies, 15(4), 601-619. doi:10.1080/14616688.2012.762540
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