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Page 1: Building Next Generation Cloud Apps: Salesforce, Informatica, Xactly

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Building Integration Into Your Cloud Applications and Platforms

Avanish Sahai, Salesforce.com

Scott Broomfield, Xactly Corporation

Darren Cunningham, Informatica

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Today’s Speakers

• Avanish Sahai• VP, Global Force.com ISV Sales & Alliances• Salesforce.com

• Scott Broomfield• SVP and General Manager Xactly SMB 

Xactly Corporation

• Darren Cunningham• VP Marketing, Informatica Cloud

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The Social Enterprise OpportunityHow to Build the Next Great Cloud ISV

@avanishsahai

in/asahai

Avanish SahaiVP, Global ISV & Channel Alliances

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Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2012. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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The World Is Changing

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We’re making it real in our own products

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Your opportunity: They want more apps

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Build apps that solve business problems

Make them “social” through and through

Make them fit well into social enterprises large and small

Market and sell in a social enterprise context

The Social Enterprise Opportunity

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Building Blocks of Social Enterprise Apps

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Universal & meaningful

Frictionless

Multi-type

Multiple actor types

Cross-constituency

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Ubiquity

Real-time

Reliable

Consistent

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Feeds & threads & more

Instant usability

Addictiveness

Social capital dynamics

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App-to-app &system-to-system

Identity services

Integration & customization

Security

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Self-organizing

Default transparency

Cross-category

Cross-network

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we are here

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Richer Social Enterprise Pitch Social

Enterprise

Every Social Enterprise is multi-app and unique

Your Product

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Be a great Social Enterprise example

Listen & Analyze

Social Marketing

Product & Partners

Collaborate

Service &Engage

Automate & Extend

Connect & Sell

Social Customer ProfileEmployee

Social Networks

Customer Social Networks & Product Social Networks

Social Enterprise

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Skate to where the puck is going

Be the change you wish to see in the world

“ “

“Wayne Gretzky

Mahatma Gandhi

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THANK YOU

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Cloud Connector Toolkit

Rapidly build connectors through enterprise-class Java cloud connectivity API

1

2 3Easily browse metadata & establish full native connectivity to all objects

Quickly package and deploy connector to Informatica Cloud or publish to Informatica Marketplace for consumption

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Cloud Integration Templates

Easily select from numerous prebuilt integration processes

1

2Build your own integration process from scratch on top of your desired connectors

3Customize and configure existing prebuilt integration process

4Execute and run within your app via RESTful API

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Embedded Cloud Integration

SaaS/DaaS VendorInformatica

Cloud “Integration platform as a service (iPaaS) can provide a

foundation for hybrid cloud computing, engaging old and new applications and data,

on-premises and in the cloud.”

Yefim NatisVP and Gartner Distinguished Analyst, Gartner

Examples:

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Four Reasons for ISVs to Partner with Informatica

1. Focus on Innovation, not Integration

2. Hybrid Deployment

3. Performance and Scalability

4. Proven Success

Sign Up for a 60 Day ISV trial…

http://www.informaticacloud.com/isv

Twitter: @infacloud

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LEADER IN CLOUD BASED INCENTIVE COMPENSATION PERFORMANCE 

FASTEST GROWING PROVIDER WITH OVER 425 CUSTOMERS

FOCUSED EXCLUSIVELY ON INCENTIVES AND COMPENSATION

MANAGING $4.5 BILLION IN COMPENSATION ANUALLY

XACTLY

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WHY THIS IS IMPORTANT / COMPELLING

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OPEN INTEGRATION / INFORMATICA CLOUD

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Get Started Today... www.InformaticaCloud.com/ISV

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Discussion

• Avanish Sahai• VP, Global Force.com ISV Sales & Alliances,

Salesforce.com

• Scott Broomfield• SVP and General Manager Xactly SMB, 

Xactly Corporation

• Darren Cunningham• VP Marketing, Informatica Cloud