Building Digital Relationships Between Faculty and Students
@ShaunHolloway
@LoriSobota
@BradshawE
What does it feel like when…
a student texts you at 2:00am?
a student sends you a friend request on
Facebook?
a student is grateful for your insight and
experience?
a student thanks you for being responsive… and
just there?
Are you avoiding the “whale”
or embracing it?
Digital relationships with students
are necessary…
Not just for them…
But for us as…
Faculty, Staff, and Employer
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty EmailAcademic advisors
Staff
Employer
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty Start relationship and get a sense for the student
Establish a personal policy for connecting
Staff
Employer
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty
Staff EmailReferrals
Word-of-Mouth
Employer
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty
Staff Understand purchase or demand triggers
Gauge community involvement
Employer
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty
Staff
Employer
EmailReferrals
Word-of-MouthDrop-bys
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty
Staff
Employer
Determine reputation of the job position
Understand referral attractiveness
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty EmailTexting
Facebook, IMWebcam
Twitter mention
Staff
Employer
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty Serve as a career, program, and industry coach with 24/7 access. It should be why you teach.
Staff
Employer
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty
Staff EmailForum discussions
Twitter backchannel Online community
Employer
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty
Staff Connect students with subject matter experts. Ensure communications are flowing
Employer
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty
Staff
Employer
EmailTwitter
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty
Staff
Employer
Build relationships to help recruit the next student, while growing skills and expanding responsibilities
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty EmailLinkedIn
Face-to-Face Meetups
Staff
Employer
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty Testimonials and seeing career progression drives teaching motivation and long-term connections with former students
Staff
Employer
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty
Staff EmailForum DiscussionsOnline Community
Employer
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty
Staff Opportunity lies here, as this rarely occurs. Encourage repeat purchases and referrals
Employer
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty
Staff
Employer
LinkedInFacebook
Referring Connections
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty
Staff
Employer
Personal connections strengthen program growth and referral quality
STUDENT DIGITAL RELATIONSHIP MATRIX
Before Engagement(ENROLLED)
During Engagement(IN CLASS)
After Engagement(AFTER CLASSES)
Faculty Email, Academic Advisors
Start relationship and get a sense for the student. Establish a personal policy for connecting
Email, Texting, Facebook, IM, Webcam, Twitter Mention
Serve as a career, program, and industry coach with 24/7 access. It should be why you teach.
Email, LinkedIn, Face-to-Face Meetups
Testimonials and seeing career progression drives motivation and connections with former students
Staff Email, Referrals, Word-of-Mouth
Understand purchase or demand triggers. Gauge community involvement
Email, Forum Discussions, Twitter backchannel, Online Community
Connect students with subject matter experts. Ensure communications are flowing
Email, Forum Discussions, Online Community
Opportunity lies here, as this rarely occurs. Encourage repeat purchases and referrals
Employer
Email, Referrals, Word-of-Mouth, Drop-bys
Determine reputation of the job position. Understand referral attractiveness
Email, Twitter, Facebook
Build relationships to help recruit the next student, while growing skills and expanding responsibilities
LinkedIn, Facebook, Referring Connections
Personal connections strengthen program growth and referral quality
HOW and WHY do relationships need to
be cultivated digitally?
Avoid getting swallowed.Ride the “whale.”
Building Digital Relationships Between Faculty and Students
@ShaunHolloway
@LoriSobota
@BradshawE
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