3 Steps to Building Your Personal Brand

Amy H. Lewis – Influence Marketing | @CommsNinja

@CommsNinja

• Lead Influence Marketing for Cisco Data Center (@CiscoDC)

• Creator and Host of Engineers Unplugged

• Co-host of Geek Whisperers podcast

• @CommsNinja on Twitter

• Mother of Two, Runner, Foodie, Traveler, Soccer Fan

Amy Lewis

@CommsNinja 3

Why Bother with an Online Presence?

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public

The Influence Diet: Heels Optional

No matter how you feel.. Get Up

Dress Up

and Show Up.

5

Get Up: Choose Your Platform

6

Dress Up: Choose Your Image and Role

7

Make Yourself Approachable

© 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public 8

SHOW UP: OVER AND OVER