Providing a modern
way to travel and
plan for your
everyday needs.
Christie FelkerPhil EversonDaniyal KhanSteve Wu Ha Ram Kim
Integration As A Business Model
Increases Entry
Points
Integration As A Business Model
Makes Data Transfer
Easier and Faster
Integration As A Business Model
What People Want
Providing a modern way to travel and
plan for your everyday needs.
Providing a modern way to travel and
plan for your everyday needs.
• Interactive•Harmonized• Al-
encompassing Database Service
The S
olu
tion
A Focus On Integration
Bus Routes
Train Schedules
Taxi Information
Public Transportation
How
We Inte
gra
te
Partnerships With Transportation Companies
Technological Partnerships With Transportation Companies
Start Up Integration
What’
s The
Part
ners
hip
User Requests Ticket
Per Ticket
StudentToGo System
Transportation
Company
Student To Go Issues Itinerary and Compatible Tickets
User Pays StudentToG
o
Student To Go Pays
Transportation
Company
Targ
et
Mark
et
Value Proposition
Efficiency
•Pricing Strategies•Sales Strategies•Distribution
Strategies
Providing a modern way to travel and
plan for your everyday needs.
Providing a modern way to travel and
plan for your everyday needs.
Integration As A Business Model
The Competitors
Integration As A Business Model
Natural Barriers
Integration As A Business Model
Competitive
Advantage
Providing a modern way to travel and
plan for your everyday needs.
Providing a modern way to travel and
plan for your everyday needs.
Management
Phil Everson
Vice President Of
Marketing
Management
Christie Felker
Human Resource
Specialist
Management
Daniyal Khan
Director of Information
Technology
Management
Ha Ram Kim
Executive of Finance
Management
Steve Wu
Chief Of Operations
Providing a modern way to travel and
plan for your everyday needs.
Providing a modern way to travel and
plan for your everyday needs.
Fixed Cost Estimation (monthly)
Telephone 50.12
Internet 58.70
Flyers 127.67
Web ads 678.00
Salaries 12,500.00
Business cards 7.67
Office Supplies 37.67
Insurance 183.33
Website Registration 2.00
Total $13,645.15
Setup Costs (excluding monthly costs)
Computer 1,356.00
Machine 339.00
Website setup 113,000.00
Legal Fees 4,800.00
Ontario Business Licenses
132.50
Total 119627.5
Cost Approximations
Making Purchases
5% Discount
Through
Partnerships
Break Even Analysis
Break-Even Analysis
Dollars Ratio
Fixed Costs $13,645.15
Variable Costs 0.95x 0.95
Variable Revenue x 1
Break-even sales (in $)
x = 13715.15333/(1-0.95) $272, 903.00
Contribution Margin
1x-0.95x 0.05x
Note: Since we have many different products for sell, we use x instead of a fixed price to represent the variable revenue.
Sales Estimation
Estimated Average Revenue (by mon.)
Target Market (total # of post-secondary students in GTA)
528,872
% Target Market Expected to get 0.01
% students using public transport. 0.54
Avg. spending on public transport. 63.10
Dependence of user on our service 0.25
Estimated Average Revenue (by mon.) $45,051.96
Assumption on Estimated Sales
Assume that the
revenue increase by
0.5% monthly along
with the advertising
effort's.
Cash
Budget
• Assume a minimum balance of $5000 at the end of every month.
• We are able to break even in 9 months!
• Note: we did not include legal fees and fees on Ontario business license since we assume that we will have paid them off before we open the business.
Jan, 1st yr Feb, 1st yr Mar, 1st yr April, 1st yr
May, 1st yr
June, 1st yr
July, 1st yr Augest, 1st yr
Stept., 1st yr
Net Sale 0.00 45,051.96 47,304.56 49,669.79 52,153.28 54,760.94 57,498.99 60,373.94 63,392.63
Collections
100% of Sale 0.00 45,051.96 47,304.56 49,669.79 52,153.28 54,760.94 57,498.99 60,373.94 63,392.63
Total Receipts 0.00 45,051.96 47,304.56 49,669.79 52,153.28 54,760.94 57,498.99 60,373.94 63,392.63
Net Purchases
95% of next month sale 42,799.36 44,939.33 47,186.30 49,545.61 52,022.89 54,624.04 57,355.24 60,223.00 0.00
Payments
20% this month purch 8,559.87 8,987.87 9,437.26 9,909.12 10,404.58 10,924.81 11,471.05 12,044.60 0.00
80% following month 0.00 34,239.49 35,951.47 37,749.04 39,636.49 41,618.31 43,699.23 45,884.19 48,178.40
Total Disbursements for Purch. 8,559.87 43,227.36 45,388.72 47,658.16 50,041.07 52,543.12 55,170.28 57,928.79 48,178.40
Cash Budget
Beg. Cash Balance $130,000.00
$5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00
Add: Receipts 0.00 45,051.96 47,304.56 49,669.79 52,153.28 54,760.94 57,498.99 60,373.94 63,392.63
Total Cash Available $130,000.00
$50,051.96
$52,304.56
$54,669.79
$57,153.28
$59,760.94
$62,498.99
$65,373.94 $68,392.63
Less: Disb. for Purch. $8,559.87 $43,227.36
$45,388.72
$47,658.16
$50,041.07
$52,543.12
$55,170.28
$57,928.79 $48,178.40
Selling & Admin. 13,669.82 13,286.82 13,286.82 13,669.82 13,286.82 13,286.82 13,669.82 13,286.82 13,286.82
Interest 0.00 59.52 107.53 155.35 205.14 252.56 299.73 348.80 395.43
Dividends 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Capital Expenditures 117,055.00 0.00 0.00 136.00 0.00 0.00 136.00 0.00 0.00
Taxes
Total Disbursements $139,284.69
$56,573.70
$58,783.07
$61,619.33
$63,533.03
$66,082.50
$69,275.83
$71,564.42 $61,860.65
Cash Excess / (Deficiency) (9,284.69) (6,521.74) (6,478.51) (6,949.55) (6,379.76) (6,321.56) (6,776.84) (6,190.48) 6,531.98
Cash Budget
Providing a modern way to travel and
plan for your everyday needs.
Providing a modern way to travel and
plan for your everyday needs.
Mile
stones
• Completion of Web Site and Database Development3 Weeks
• Agreement with Travel Companies3 Weeks
• Web Site Launch
• Product Display at University’s/CollegesOn-Going
• Hiring Additional EmployeesAs Needed
• First Sales & Transporting Consumers
• Profitability1 Year
We Want Your Help!
$13,000 For Start Up
Providing a modern way to travel and
plan for your everyday needs.
Providing a modern way to travel and
plan for your everyday needs.
Underl
ying M
agic • A Niche Market
• No Direct Competition
• Directly Customer Meeting Needs
• Minimal Start-Up Cost
• Next To No Ongoing Expenses
Providing a modern way to travel and
plan for your everyday needs.
Providing a modern way to travel and
plan for your everyday needs.