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Publication Date November 2011
Language English
Format PDF & PowerPoint
Number of Pages/Charts 44
Covered Countries Turkey
Price Single User License: € 1,450 (excl. VAT) Site License: € 2,900 (excl. VAT)
Global Site License: € 4,350 (excl. VAT)
Turkey B2C E-Commerce Report 2011 November 2011
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Provided by
November 2011
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg
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Turkey B2C E-Commerce Report 2011
Key Findings
Company and Product Information
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
• Morethan40%ofTurkey‘spopulationusedtheInternetin2010.Furthermore,intermsofthenumberofbroadbandsubscribersper100inhabitants,TurkeyrankedfarbelowGermanyandtheUSA.
• Only1%ofTurkishindividualsaccessedtheInternetwiththeirmobilein2010,whichwasfarbelowtheEU average.
• IndividualsinTurkeymostlyusetheInternetforreadingordownloadingonlinenews/newspapers/news magazines.
• „Clothes,SportsGoods“arethemostpopularproductcategoryamongonlineshoppersinTurkey,followedby „ElectronicEquipment“and„HouseholdGoods“.
• Sahibinden.comwastheleadingE-CommerceplayerinTurkeyinSeptember2011intermsofuniquevisitorsfrom Turkey,followedbyauctionwebsiteGittigidiyor.comandgeneralistHepsiburada.com.
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3. Sales
• E-CommerceSalesinTurkey,inTRYbillion, 2006-2010• MonthlyE-CommerceSaleswithCredit/DebitCardsin Turkey,inTRYmillion,2010• MonthlyE-CommerceSaleswithCredit/DebitCardsin Turkey,inTRYmillion,Q1-Q32011• MonthlyE-CommerceTransactionswithCredit/Debit CardsinTurkey,2010• MonthlyE-CommerceTransactionswithCredit/Debit CardsinTurkey,Q1-Q32011
4. Shares
• E-CommerceShareofTotalRetailSalesinTurkey, in%,2006-2010
5. Products
• B2CE-CommerceProductCategories,byPurchasesof OnlineShoppers,in%,April2010-March2011
6. Users / Shoppers
• TotalInternetUsersbyCountry,incl.Turkey;Europe, Age 15+, Home & Work Locations, August 2011• InternetUsers(millions)anditsPercentageof CountryPopulation,2005-2010• NumberofInternetUsersinTurkey,inmillions, 2010-2014f• InternetPenetrationamongHouseholdsinTurkey, in%,2007-2010• TypeofInternetConnectionusedinTurkey,in%of HouseholdswithInternetAccess, April2010-March2011• InternetUsersbyAgeGroupandGenderinTurkey, in%,2010• TotalBroadbandSubscribersinTurkey,comparedto Germany,USAandtheOECDAverage,2006-2010• BroadbandSubscribersper100Inhabitantsin Turkey,comparedtoGermany,USAandtheOECD Average, 2006-2010• BroadbandSubscribersinTurkey,byAccess Technology,comparedtotheOECDAveragein%, 2010• OnlineShoppersinTurkey,in%ofInternetUsers, 2008-2011
7. Players
• LeadingB2CE-CommercePlayersinTurkey;by UniqueVisitorsandAudienceReach,September2011
• FactsaboutSahibinden.com
• FactsaboutGittigidiyor.com
• FactsaboutHepsiburada.com
• FactsaboutAraba.com
• FactsaboutTrendyol.com
• FactsaboutArabam.com
• FactsaboutMarkafoni.com
• FactsaboutLimango.com.tr
2. Trends
• InternetandB2CE-CommerceTrendsinTurkey,2011• Top10WebSitesinTurkeybyTotalMinutes(million), August 2011• ProblemsandChallengesassociatedwithB2C E-CommerceinTurkey,in%,2010• InternetActivitiesofIndividualsinTurkey,in%, January-March2011• GroupShoppingTrendsinTurkey,2011• MobileInternetAccessPenetrationinEurope,by Country,in%,2010
1. Management Summary
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Turkey B2C E-Commerce Report 2011
Table of Contents
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Facts about Trendyol.com
Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations
Trendyol.com, a private shopping retailer with 2 million members, offers 1,000 different fashion products among seven brands.
Trends Sales Users / ShoppersProductsShares Players
40
Name of Company Trendyol.com
Homepage www.trendyol.com
Business Model Private Shopping
Product Range Fashion
Revenue/ FinancialsUSD 34 million (2010)B2C E-Commerce Revenue
Others
• Trendyol has announced that it has raised $26 million from Kleiner Perkins Caufield & Byers and existing investor, Tiger Global, to fuel continued growth and scale operations.
• In January 2011, Trendyol had 2 million registered members.
• 1,000 different products among seven brands. Rank 100 among highest traffic websites in Turkey.
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
22
“Clothes, Sports Goods” (29%) were the most popular product category among online shoppers in Turkey between April 2010 and March 2011.B2C E-Commerce Product Categories, by Purchases of Online Shoppers, in %, April 2010-March 2011
Source: Turk Stat, August 2011
Trends Sales Users / ShoppersProductsShares Players
2,6%
1,5%
1,6%
2,5%
5,2%
6,4%
7,3%
15,2%
17,3%
17,6%
19,8%
27,8%
28,8%
2,4%
7,1%
10,7%
3,6%
0% 5% 10% 15% 20% 25% 30% 35%
Other
Share Purchase, Insurance Policies and other f inancial Services
Telecommunication Services
Other Computer Softw are and Upgrades
E-Learning Material
Video Games Softw are and Upgrades
Films, Music
Medicine
Tickets for Events
Holiday Accommodation
Computer Hardw are
Other Travel Arrangements
Food or Groceries
Books, Magazines, New spapers
Household Goods
Electronic Equipment
Clothes, Sports Goods
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